Shaadi Ki Bahar, ARY Digital and ARY Zindagi are celebrating Pakistan’s biggest wedding week

ARY Digital Network has a strong legacy of presenting the biggest and the most happening wedding weeks amongst all and this year it is going to take place from 2nd May 2016 to 13th May 2016 on ARY Digital and ARY Zindagi.

Nida Yasir and Faysal Qureshi (2)
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This time it’s going to be something different, amazing and extraordinary because this time there will be two hosts, two morning shows, two channels, two weeks and one grand wedding and it will be The Biggest Wedding of Pakistan!!!

#ARYDigital, #ARYZindagi, #ARYWeddingWeek, #GMP #GoodMorningPakistan #SalamZindagi

First time it will be LIVE from two Channels with Nida Yasir as Larki Walas on ARY Digital and Faysal Qureshi as Larkay Walas on ARY Zindagi. Both the hosts will be highlighting fun-filled interactions, customs and conflicts during typical eastern weddings. The celebrations for the grand wedding is of a renowned celebrity couple, where the week will start from the rishta settlement and will highlight all the happening events and customs of traditional wedding to the Valima, with renowned celebrities who will join the celebrations and will support their respective camp (Larkay / Larki Walas).

#ARYDigital, #ARYZindagi, #ARYWeddingWeek, #GMP #GoodMorningPakistan #SalamZindagi

Jerjees Seja CEO ARY Digital Network shares,

“We are bringing to you Pakistan’s biggest shahdi with two morning shows with the entire traditional wedding for our viewers, and we are very thankful to our viewers for their constant love and support.”

Be a part of this mega wedding, from 2nd to 13th May at 9:00 am on ARY Digital and ARY Zindagi.


Star-studded launch for Seven Friday held in Karachi


Seven Friday, a Swiss watch brand, recently celebrated their availability at Movements by Collectibles with a star-studded Seven Friday party in Karachi, with the Daniel Niederer – Founder & CEO of Seven Friday watches coming to Pakistan for the occasion.

Adnan Malik, the friend of the brand SevenFriday, hosted the star-studded evening at Beach Luxury Hotel in Karachi, which was attended by Pakistan top celebrities and well known socialites including, leading TV & film actors like Javed Sheikh, Behroz Sabzwari, Sarwat Gilani, Zhalay Sarhadi, Hira Tareen; upcoming faces of Pakistani cinema including Bilal Ashraf, Osman Khalid Butt, Hareem Farooq & Gohar Rasheed; top models Fouzia Aman, Hasnain Lehri & Fia Khan; singers Umair Jaswal & Sarah Haider; fashion designers Ali Xeeshan & Nefer Sehgal and socialites including Shaniera Ikram, Iqbal Lakhani, Faiza Rangoonwal, Asim Jofa, to name a few.

SevenFriday has a decent selection of designs that are not necessarily pretty, but interesting and a bit different. They are also a type of unisex watch so except for some particularly masculine models in the M-series the design is adaptable for men and women with a style smooth enough to be dressed up or down.

“In just two years the new watch brand, SEVENFRIDAY, has managed to make a stir in the world of watches in 65 countries.”

according to Daniel Niederer, Founder & CEO of Seven Friday.

“We are really enjoying our business relationship with the Sonraj group and hope to strengthen our ties with Pakistan further in the future.” 

Rameez Sattar, CEO of Sonraj Group commenting on brining the brand to Pakistan,

“We are delighted to be bringing SevenFriday in Pakistan and bringing with it our passion for watches and commitment to deliver the best in customer service and quality”.

Seven Friday is distributed in Pakistan by the Sonraj Group, and is available at Movements by Collectibles outlets nationwide.



Servis Tyres, the market leaders in motorcycle tyres in Pakistan, has recently launched its new campaign with a star studded commercial.

Servis Tyres left a trail of success with its previous TVC starring Shaan and took the challenge of penetrating in the market with effective advertising. The past TVC gave a massive uplift to the brand setting the bar high for any new communication to follow.


The concept of the new TVC of Servis tyres is inspired by the youth of today who are passionate about living life to its fullest. A life which is cultivated with friendship, love and adrenaline rush. They are the ones who experience life.  Depicting this youth, the idea is a song showing young bikers as they live a side of life that everyone would always wish for.

‘Chalti Rahay Zindagi’ showcases three friends as they set on a dream road trip.  What makes it even better is the stardom seen in this commercial. Superstars like Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor have changed the face of the TVC with their very cool biker getup as they ride across different terrains on heavy bikes. Keeping the TVC very relatable to the audience, we see the group of friends in different locations while experiencing all the excitement that life has to offer.

While the encapsulating words draw the attention, the composition takes the listener to another world.  With the background score sung by Ali Zafar, his vocals have surely done justice to the complete look & feel of the TVC.


By all means, this TVC will surely grip the viewers’ attention and will remain a highlight for many years to come.

Avanza Solutions Sparks Dialogue on Disruptive Technologies at the 14th International E-Banking Conference & Exhibition

Avanza Solutions

Avanza Solutions – a Pakistan-based technology company presented a plethora of innovative e-banking solutions at the 14th e-Banking Summit. The event is the largest and most popular e-banking conference & exhibition held in Karachi.

Avanza Solutions introduced a new platform called “Proximate” at the event. Proximate is a Mobile Marketing Platform and Location-aware app with Beacon Technology. It provides businesses the opportunity and ability to inform, greet, engage, and delight their consumers when they’re nearby.

The company has been working aggressively to develop innovative solutions for the challenges faced by the industry. Mr. Waqas Mirza, Managing Director & CMO, Avanza Solutions talked about disruptive technologies in banking in the panel discussion. He said: “Technology is continuously evolving and in order to keep up with this evolution we must be ready to adapt and move with the times. We’ve been working on new initiatives that address conventional problems in new ways, and one such example is our Beacon-enabled B2C and B2B platform ‘Proximate’.”

Avanza Solutions participated in the panel discussions held at the conference, where conversations revolved around the topic of ‘Disruptive Trends in Banking’. Moreover, the conference provided a platform for many industry veterans and seasoned bankers to come together and embark on the futuristic journey of e-banking in Pakistan.

Speaking at the event Mahmood Kapurwala, CEO, Avanza Solutions said: “Innovation and service quality are at the heart of everything we do at Avanza Solutions. We Avanzians are always striving to become bigger and better than we are and this temperament is reflected by the entire company. Over the years, our culture has instilled this remarkable mindset among every member of the Avanza family.”

Since its inception, Avanza Solutions has undertaken progressive strides to become one of the first few software solutions providers in Pakistan that had the ambition and passion to carry the Pakistani flag around the world. It now serves over 300 customers across 45 countries with their 16 years of innovative software and product development.

Ahmed Ali Butt won two awards for Best Performance in Comic Role

With Ahmed Ali Butt hosting the ARY Film Awards 2016 and HUM Awards, he has also been awarded with the Viewer’s Choice Category award for Best Performance in Comic Role for Jawani Phir Nahi Ani in ARY Film Awards and Best Actor in Comic Role for Mr. Shamim at the Hum Awards.

#AhmedAliButt #AFA16 #Dubai #AFA2016 #HumAwards2016

Ahmed Ali Butt had debuted his first movie with Jawani Phir Nahi Ani along with other actors like Sarwat Gillani, Ayesha Khan, Hamza Ali Abbasi, Humayun Saeed and many more. While Mr. Shamim is a 2014 Pakistani sitcom drama of Hum TV, popular in Pakistan and abroad too where Ahmed Ali Butt was staring along with Saboor Ali.

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Ahmed Ali Butt has always excelled in his talent in comic roles and he has also performed at AFA16 mimicking Taher Shah, he shares, “I am honored that the viewers appreciated my work and I am truly grateful on receiving awards from ARY and HUM TV. I look forward to entertain the audiences with some more quality work in the upcoming years.

Ahmed Ali Butt is all set to host PAS Awards on 30th April 2016.

Masarrat Misbah Makeup completes one successful year in the industry

#MMMakeup #MMturns1 #HalalMakeup #MasarratMisbah #MasarratMisbahMakeup #MasarratMakeup

Pakistan’s first Halal Certified Makeup brand Masarrat Misbah Makeup completes one successful year in the industry.

With over 35 years of experience in the beauty industry, Masarrat Misbah decided to take her experience, knowledge and learning to the next level and in 2015 launched her very own cosmetics brand, Masarrat Misbah Makeup, which is Pakistan’s first halal certified makeup brand.

In honor of completing one year in the industry, Masarrat Misbah hosted a lunch in Lahore at Nishat Hotel which was attended by well-known film actress Reema Khan, TV hosts Ayesha Sana, Amna Kardar and Sophie Anjam, models Rachal Gill, Cybil Chaudhry and Alizeh Waqar, designers Nickie Nina and Hajra Hayat, makeup artist Asma Mumtaz and Nina G and prominent Lahore socialites including Naz Mansha and Shazia Deen.

MM Makeup, does not only serve as the best suited, perfect match solution for local complexion and skin types but is also made from 100 percent halal ingredients. Knowing her, it is no surprise that she made no compromise on quality and the products are manufactured in Turkey adhering to the highest standards of quality.

On the completion of their first year, makeup maestro Masarrat Misbah shares

I am very delighted to celebrate one year of MM Makeup and looking forward to see more years of success, with the love and support of our beloved customers.

Misbah further added:

Every woman is born beautiful and has a right to look and feel gorgeous. A few strokes of the right makeup can make any face light up.

Masarrat Misbah Makeup is available nationwide and online on

Mobilink Re-launches Jazz as it Looks to Spearhead a Digital Revolution in Pakistan

Jazz, Mobilink Jazz, DunyaKoBataaDo

Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony on 23rd April, here in Islamabad. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.

Launched with the tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.

Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony, said:

This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey

Shahbaz Maqsood Khan, Director Marketing – Mobilink, added:

By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards

Shahbaz further added,

‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society.

Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to do with creating a shift in perceptions,

We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.

The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.

Kaymu-for the Masses Campaign‏: Sab Kay Mu Pe Kaymu.PK

Sab Kay Mu Pe Kaymu.PK, E-commerce, the leading online marketplace, has launched a campaign to add value to and meaning around its brand name, Kaymu. The main message of the campaign “Sab Kay Mu Pe” ( on everybody’s lips) aims to make the brand name more relatable, such that it resonates with the target audience.

The campaign encompasses a commercial being played across cable TV channels, which exhibit greater advertisement visibility in the targeted areas. Over 50% of Kaymu’s orders come from outside Karachi, Lahore and Islamabad. A strategic move, this campaign will cover multiple areas in top-tier cities as well as in mid-tier/ interior cities and towns.

 “E-commerce has the potential to overcome limitations arising from where you reside and what income segment you belong to. We believe it is necessary to make efforts to enlighten the masses, especially those living in smaller towns and cities, about available opportunities and that shopping online is no more a distant dream for them,” said Ali Zain Sheikh, Country Manager for

 The leading e-commerce platform currently caters to over 240 towns/ cities of Pakistan. The campaign is expected to significantly increase visitors and users on the website especially from the lower tier cities – one of the main objectives behind the campaign.

Sab Kay Mu Pe Kaymu.PK, E-Commerce,

On the website, the campaign exhibits assortment for, but not limited to, people from different walks of society, such as Ammi (Mom), Abbu (Dad), Naai (Hair dresser), Maali (Gardener), etc. Ali Zain further added, “With this move we hope to create greater awareness of how has something for everybody. Regardless of who you are or where you live, you will find that the website has everything you want!”

 Earlier, Kaymu has educated people via initiatives like Kaymu Karavan and Experience Lounge to create awareness about shopping online. Last year, the company launched a seller-focused campaign to create awareness regarding how to become a Kaymu seller, following which the seller base of Kaymu grew to over 15,000 sellers from all over Pakistan.

Spectrum of Heat-Stroke

Heatwave, karachi heatwave

In previous article you read about the ways of preventing heat stroke. Now here are certain points for you to differentiate between severity of the heat illnesses.

Firstly, to avoid unnecessary panic, one needs to know about the spectrum of this heat illness because not all its forms will lead to death.

The spectrum in increasing severity includes: Heat cramps, Heat syncope, Heat exhaustion, Heat stroke.

Heatwave, heat stroke, Karachi heat wave


  • Occurs during heavy muscular work in high temperature
  • Painful spasmodic cramps of skeletal muscle. This is a very frequent complain that you might yourself have experienced, but we never link it to dehydration and instead take painkillers for it.
  • Body temperature may be normal or slightly increased
  • Water or fruit juice and salt (preferably ORS) should be given by mouth.
  • In severe cases give saline through intravenous route.


  • Fainting, “black outs,” or syncope is the temporary loss of consciousness followed by the return to full wakefulness


  • Patient may present with extreme paleness and sweating
  • numbness and tingling of hands and feet
  • dizziness, nausea and possible disturbance of vision.


  • Leave the patient in lying down position and loosen tight clothing.
  • Do not give anything by mouth when the patient is unconscious.
  • If still unconscious, call a doctor.
  • If a known diabetic person is feeling faint and gives history of no oral intake since 6-8 hours, immediately check blood sugar levels and give him candy or glucose.


It is characterized by giddiness and fainting followed by prolonged exposure to high temperature, sudden changes in posture, or exercise in hot weather. It is due to circulatory instability.


  • Normal body temperature.
  • Pale and clammy skin.
  • Profuse sweating, tiredness, weakness
  • Headache, dizziness and possible fainting.


  • Give sips if salt and water (one teaspoonful of salt per glass)
  • Lay him down and raise his feet. (8”-12”)
  • Loosen tight clothing.
  • Apply cool, wet cloth.
  • Use fan or A.C.

Heatwave, heat stroke, Karachi heat wave

The symptoms of heat syncope and heat exhaustion may seem to overlap however it is important to understand the difference in first aid management- if the person is unconscious then DO NOT GIVE ANYTHING BY MOUTH.


Occurs when a person usually without a head cover is exposed to radiant heat in the sun


  • Very high body temperature (107-110 F)
  • Skin hot, red and dry.
  • No sweating, rapid and strong pulse.
  • May be


  • Cool the body quickly by undressing and repeatedly sponging the bare skin with cool water.
  • Use fan or A.C.
  • Do not give stimulants.

If at any stage of the illness patient becomes unconscious and does not regain consciousness within few minutes then you should call a doctor or shift the person to the nearest hospital.

Please spread this knowledge as much as you can and play your part in saving someone’s life.


Heatwave in Karachi

Heatwave, karachi heatwave

Last year Pakistan witnessed the worst form of heat wave that took the lives of over a thousand people from all walks of life. Many zoo animals and countless agricultural livestock was also affected. It mostly affected the province of Sindh with temperatures soaring to as high as 50oC.  The former director general of the Pakistan Environmental Protection Agency, claimed the heat wave was a symptom of global climate change, aggravated by deforestation, expansion of asphalt superhighways, and rapid urbanisation.

Heatwave, karachi heatwave

However, a common man who in any way suffered from this catastrophe, is not keen about knowing the reasons behind it, rather everyone wants to know how to prevent it and more importantly what to do if such an emergency arises. Yes indeed it is an emergency and it should be dealt like one too.

Here is an attempt to provide little awareness about how to save yourself from it and in the next part of the article I will present some signs and symptoms for you to recognize the severity of the diseases and what to do in such cases.



Age. Your ability to cope with extreme heat depends on the strength of your central nervous system. In the very young, the central nervous system is not fully developed, and in adults over 65, the central nervous system begins to deteriorate, which makes the body less able to cope with changes in body temperature. Both age groups also have difficulty to remain hydrated, which further increases the risk.

Exertion in hot weather. Military training and participating in sports, such as football, in hot weather are among the situations that can lead to heatstroke.

 Sudden exposure to hot weather. You may be more susceptible to heat-related illness if you’re exposed to a sudden increase in temperature, such as during an early-summer heat wave or travel to a hotter climate. Limit activity for at least several days to allow yourself to adjust to the change. However, you may still have an increased risk of heatstroke even if you’ve experienced several weeks of higher temperatures.

 Lack of air conditioning. Fans may make you feel better, but during sustained hot weather, air conditioning is the most effective way to cool down and lower humidity.

Heatwave, karachi heatwave


  • Avoid spending too much unnecessary time outdoors during daytime.
  • Drink water rather than tea, coffee, soda and alcoholic beverages. My personal advice would be to make oral rehydration solution (ORS) a part of your daily diet if you go outside during daytime regularly or at least three times a week if you mostly stay indoors.
  • Wear wide-brimmed hats and long-sleeved loose clothing.
  • Strenuous activities and exercise must be scheduled either at the beginning or end of the day, when the temperature is cooler.
  • Take bath at least twice a day or if there is water shortage then use wet towels to cover heads and spray water over body.
  • Whenever you go outside, always carry a bottle full of water to drink. You can also provide it to someone in the hour of need.
  • Remember to keep water for animals and birds outside as they too suffer from heat stroke.

 Heatwave, karachi heatwave