ARY Shukriya Pakistan Campaign

ARY Announces Shukriya Pakistan Campaign

ARY Digital Network has announced ‘Shukriya Pakistan’ campaign, in collaboration with Brand Engage and Sindh Government. Shukriya Pakistan is a humble attempt to thank our homeland which has undoubtedly given us so much.

This slideshow requires JavaScript.

Shukriya Pakistan will be a two week-long celebration that will begin from 1st to the 14th of August 2016. The aim is to highlight and celebrate our love and dedication for Pakistan. Founder and President of ARY Digital Network, Mr. Salman Iqbal, signed an MOU with CEO Brand Engage, Mr. Naseem Akhter. Through which both parties will make efforts to decorate major landmarks around the city of Karachi. Including bridges, roundabouts, greenbelts and OOH signage in the theme of Shukriya Pakistan. Additionally the campaign will also comprise of concerts, events, special fireworks and other activities throughout the tenure.

Speaking at the signing ceremony, Mr. Salman Iqbal – Founder and President of ARY Digital Network said,

“We at ARY have always been at the forefront when it comes to promoting a healthy and positive image of Pakistan. This time around, we wanted to give back to our country and its people, giving them the opportunity to rejoice and take pride in their homeland. A country that has given us so much despite our shortcomings deserves to be appreciated.”

Mr. Naseem Akhter – CEO Brand Engage, said

“It is truly a proud moment for us to celebrate
our country which has been our identity and our home since it came into existence in 1947. We want to create an opportunity to celebrate our rich culture, heritage and independence through this campaign.”

The two week long campaign will invite major advertisers, brands and organizations. Inviting them to come and join hands and collaboratively embark on this journey, to generate positive hype and image of Pakistan. An image that we hope will leave a lasting impact in the hearts and minds of the entire nation this year and for many years to come.


Jazz to Welcome New Subscribers with Free Internet

Jazz has announced 500 Mbs of free data on purchase of all new prepaid Jazz SIMs. This move has been made to welcome new subscribers of Jazz to the network and enables them to experience the country’s fastest 3G on their smartphones.

Speaking about the free internet offer, Muhammad Ali Khan, Director Data & Devices – Mobilink, stated,

“It is more or less a welcome gift from our end to the new members of the Jazz family. This is an offer without any strings attached. All new subscribers will automatically get 500 Mb of data in addition to the PKR 30 balance on their new SIMs. It enables these subscribers to experience the power of Jazz Internet so it becomes a part of their everyday lives.”

The free 500 Mbs of data under this offer are valid for a period of 10 days from the time of SIM activation. This offer is in line with Jazz’s vision to facilitate social media usage through its superior 3G network, and is testament to the fact that Pakistan’s most famous brand is always looking to offer the best data bundles in a bid to create a more open and connected community online.

Allied Bank and Mobilink Partners to Promote Domestic Remittance

Allied Bank Mobilink Partners to promote domestic remittance

Allied Bank, the fourth largest private sector commercial bank in Pakistan with a branch network of over 1,050 branches and Mobilink, the nation’s largest Mobile Network Operator with over 35M subscribers have announced a partnership to promote financial inclusion through enabling of JazzCash domestic remittance services for ABL to mutually serve customers of Allied Bank and Mobilink Microfinance Bank.

The domestic remittance service will enable ABL customers to initiate domestic remittance transaction at an ABL Branch or using available Digital Banking Channel and the beneficiaries of JazzCash can collect the proceeds from any ABL branch in addition to 60K+ JazzCash agent locations throughout Pakistan.

Allied Bank Mobilink Partners to promote domestic remittance

Jeffrey Hedberg, President  & CEO – Mobilink, on his visit to Allied Bank head office at Lahore, said,

“JazzCash is continuously expanding its footprint to reach out with a portfolio of services which bring convenience to the lives of our customers. We are absolutely delighted to partner with Allied Bank as we jointly advance our ambition to build sustainable bridges between the unbanked and banked population across the communities of Pakistan.”

Speaking on the occasion, Mr. Tariq Mahmood, President & CEO ABL said,

“We are excited to collaborate with an experienced partner like Mobilink to launch domestic remittance to usher in the branchless banking services and for furthering the national financial inclusion agenda. This synergy besides improving access to financial services for unbanked segments of the society will establish a direct/ straight through processing of flow of funds from already banked customers to unbanked groups and in bringing them closer to mainstream banking channel.”

Coke Studio 9 Featuring Amjad Sabri

Coke Studio 9 Featuring Amjad Sabri

Season 9 of the signature fusion music platform Coke Studio featuring Amjad Sabri will be remembered by fans for all time to come. Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors. Delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry. Including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.

Coke Sutdio featuring Amjad Sabri

Although Amjad Sabri did not feature in previous seasons of Coke Studio. Tajdar e Haram was performed in Season 8 by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri. Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media. Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated,

“About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”

Rizwan U. Khan, General Manager of Coca-Cola Pakistan, stated:

“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today.”

He further added,

“It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”

The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons. As well as several upcoming and talented singers performing for the first time in Coke Studio. While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.

Strings commented.

“We’ve always believed in collaborations because this is how the industry grows. After the monumental response of season 8, we decided to bring on board 6 of Pakistan’s leading music directors to be a part of Coke Studio. Our vision since season 7 has been to involve more and more people from our music industry and make this platform a collective dream. When we presented the idea to Coca-Cola, they loved it and were fully supportive. It was a challenging task and our guidance was required throughout the process, but today we are extremely satisfied that we took this initiative.”

The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams. It is viewed by fans in some 150 countries and has been exported to 20 countries. In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.

Mobilink Outsources Call Centers to Ibex Global

Mobilink outsources Call centers

In a strategic decision, Mobilink outsources calls centers to Ibex Global. Which is a wholly owned subsidiary of ‘The Resource Group’ (TRG) International and Mindbridge. The deal will see Ibex Global retain Mobilink’s current contact center staff on similar financial remunerations, and Mobilink has ensured that there will be no loss of jobs.

The move follows an industry-wide practice to outsource portions of customer care services for better operational efficiency and improved customer experiences.

Speaking about this decision, Aamir Ibrahim, CCO – Mobilink, stated,

“We are confident that this strategic alliance with Ibex Global and TRG will enhance the customer experience and also accelerate the career progression for many of our current employees.”

Nauman Fakhar, Head of Call Centers said,

“This strategic decision has been made while ensuring the employee welfare. This outsourcing has been an unprecedented exercise where we have made sure that the interests of all our employees are safeguarded. I am confident that our outsourced employees will greatly benefit from this transaction and will have fulfilling careers at our outsource partners while our customers will get the highest quality of customer experience that they associate with Mobilink.”

Nadeem Elahi, CEO of IBEX Global Pakistan, said:

“We are very excited about our partnership with Mobilink”. IBEX is not only amongst Pakistan’s largest exporter of IT-enabled services but a leader in providing Business Process Outsourcing Solutions to renowned brands across the globe. With Mobilink, IBEX is proud to work with 4 out of the 5 mobile telecom operators in the country which is a testament to our industry experience and service quality.”

In a similar move last year, Mobilink outsourced a small portion of its call center staff to the internationally acclaimed Business Service Providers as a pilot. After carefully analyzing the benefits of that move, for customers and the employees, Mobilink then decided to fully outsource its Karachi and Islamabad based contact centers.

As Mobilink places the welfare of its employees at the core of its business strategy, the Telco has ensured that the entire outsourcing process is transparent, and all the employees are informed of the transition beforehand. The move will help the outsourced employees in developing their skillsets, as they will be exposed to new challenges and opportunities to further their careers in a dynamic and global business environment.

Jazz Cash Providing Payment Solutions for Kaymu.Pk

Jazz Cash to offer paymetn solutions for Kaymu.Pk customers

Jazz Cash has recently partnered with, the largest e-commerce market place in Pakistan. Customers can now purchase through Kaymu.Pk using Jazz Cash.  This partnership enables customers to pay through various options. Debit / Credit Card, Jazz Cash Mobile Account or through a voucher at any of their nearest Jazz Cash outlet nationwide.

Jazz Cash to offer payment solutions for customers (ceremony)

Jazz Cash Escrow service will be offered Kaymu.Pk Customers under this arrangement. This will enable customers to shop online with complete confidence and peace of mind. Customers’ will pay after they are satisfied with the product delivered. Jazz Cash Escrow Service is fully automated. The customer can raise a dispute just by logging into an online portal.  In comparison to the lengthy manual & paper based processes in place with other Escrow Enabled payment gateways in the market. is the leading e-commerce platform in Pakistan for online buying and selling of a wide range of products. Including fashion, health and beauty and electronics. It has, to date, served in over 260 cities across Pakistan and has also managed to develop a dedicated customer base in tier 2 and tier 3 towns & cities.

Jazz Cash and Kamy.Pk Official Statements:

Speaking about this partnership, Aniqa Afzal Sandhu, Head of Digital & Mobile Financial Services – Mobilink, stated,

We are delighted to partner with Pakistan’s leading e-commerce player. Facilitate their customers with a comprehensive online payment solution. This will not only provide convenience to millions of customers making purchases on Kaymu.Pk, but also further the local e-commerce industry.”  

CEO – Kaymu Asia, Niroshan Balasubramaniam, was also present at the ceremony. Speaking at the occasion, Ali Zain Sheikh, Country Manager – said:

“Kaymu.Pk has made its mark as the most widespread network of online customers all over the country. We are all set to revolutionize the e-commerce industry in Pakistan with this collaboration. We are also eager to enable Jazz Cash Escrow. The first of its kind for Pakistan, on our platform and are sure it will mark a shift in online buying and selling. This partnership is a huge step in realizing the vision of a Digital Pakistan and we are very excited to be partnering with Mobilink.”

Amjad Sabri – RIP

AmjadSabri, Amjad Sabri

I’ll start this by saying Rest in Peace Amjad Sabri. May Allah Grant you highest Ranks in Jannah. Having said that, I don’t say I was your biggest fan or anything like that. I don’t know you personally, haven’t ever met not even remotely connected. Just that, today when I saw your name trending on Twitter . I was shocked to learn about your sad demise. I felt terrible as if a dear one departed that too – shot dead. I can’t imagine what your family, friends and acquaintances would be going through. Thoughts and prayers for them.

All I know is when I entered home from office, my mom told me with teary eyes “see what they did to Amjad Sabri”. She was cursing your murders and praying for your maghfirat. Speaking from religious perspective, passing away in Ramazan is like a desirable death for Muslims.


This slideshow requires JavaScript.

I don’t know how big a star, Qawwal or cultural artist you were and it doesn’t even matter now. Stars never die its the human being who departs. Today we mourn that human being who has departed leaving behind the legacy of Sabri Family.  Everywhere on the television and social media people are heart-broken, mourning Amjad Sabri regardless of taste in music or any other affiliation etc. This surely means you were a great human being than a qawwal.

Sadness is in the air, whole nation is in a state of shock and mourning. Today Exactly depicts that verse someone wrote decades ago:

کچھ اس ادا سے بچھڑا کہ رُت ہی بدل گئی

اک شخص سارے شہر کو ویران کرگیا

May Allah give your family patience and ability to bear this loss. May Allah have mercy on us all. May Allah protect us all in this Holy month of Ramazan. Things at Karachi are getting worse again. Lets pray to the Almighty for peace and prosperity in our homeland specially Karachi.

I will end this post with video-link to that beautiful kalam Amjad Sabri recited this very Sehri on Sama Tv. Seems like Allah Almighty has listened to his prayers and granted him what he’s praying for:

Amjad Sabri’s last kalam

Note – Please refrain from posting those raw-blood stained images. Amjad Sabri has always been a smiley jolly person. Seeing him soaked in bllod is extremely disturbing. Also we should have some respect for the slain.


Season 9 of Coke Sutdio featuring Amjad Sabri. The maestro recorded a qawwali alongside Rahat Fateh Ali Khan for Coke Studio 9 (set to release soon).

All About SEO on

Well, this mostly covers everything you need to know about SEO and how to improve SERP ranking of your blog. A Good read!

The Blog

We get a lot of questions about SEO here on, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

many sailboats On the busy internet, it can be tough to make your “sailboat” stand out from all the others.

Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:

  • consistently publish useful, original posts about sailboats; and
  • promote your blog in intelligent ways to people…

View original post 1,384 more words

Nurpur Ad Campaign is WINNING

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Those creatively styled food images complemented by melodious background music does the magic. Model, Sadaf Kanwal appears in between the food-images tasting different items and giving flirty smiles [very aptly put as “Nurpur Seductive TVC for Ramadan 2016 Campaign” by Branding in Asia].

Nurpur Ad – Video

It is worth mentioning here that Nurpur ad is a cluster-breaking effort. This clearly stands ahead of competition. Regardless of technical aspects, this new ad does grab your attention. This Nurpur ad does’t feature any single product like milk or cheese or desi ghee. Ad features all the products hence, communicating a corporate message. Creatively styled-food images of traditional Pakistani food with tagline “Some Traditions are Forever”

I don’t know if they have met their commercial objectives or not, but surely have positioned their brand really well. Although I myself have visited few markets to find out Nurpur milk’s sale/demand has risen after the ad was on-air. Brand and creative team has really done a commendable job not joining the bandwagon.

As a marketing student I hope to see our food & beverage companies to come up with such creative ads in coming future.

McDonalds’ Opened its Doors

#Mcdonaldsopendoor, #bbpr, #iattendedopendoor

McDonald’s literally open doors for its customers to a one-of–a kind hygiene initiative at their Sea View branch, Karachi. Several diseases being spread in our nation are caused by unhygienic food-preparations-methods.

The Chain first opened its doors in September 1998 in Lahore; proving its dedication towards health. There are currently 38 restaurants in 12 major cities of Pakistan. It has plans to expand their leadership position through great tasting food, superior service, everyday value and convenience. The event management and public relations was handled by BodyBeat Events & PR.

Who attended McDonald’s Open Doors?

Present at the event were people from media, show-biz and digital & electronic media. Stars like Sana Fukhar , Farooq Mengal , Asad Zaman, Benita David , Asma Sohail graced the occasion. PR gurus and digital marketeers Shanaz Ramzi, Shams Mistry, Nadya Mistry, Beenish Parvez, Sundus Tariq, Mona Imran, Deepak Kumar, Samiha Siddiqui, Sumeha Khalid, Wajeeha Shahid, AB & Fahad Lakhani and Seth Ahsan Danish were present. Sadya Azhar, Uroosa & Mudabbir, Fahad Anwer, Afrah Jamal, Sundus Rasheed, Samra Muslim and Munaf Mansoor from the bloggers community.

This slideshow requires JavaScript.

McDonald’s has always believed in providing its customers with high quality food and superior service in a clean and welcoming environment. To further strengthen this belief, McDonald’s launched Open Door Program that supports and promotes the organization’s ongoing commitment of transparency. This multi-pronged program comprises of Open Door tours to the brand’s kitchens. Consumers can now take a close look at the quality standards of our products and procedures. Consumers can see how the food is handled, prepared and served. This program also consists of Virtual Tours of the restaurant’s kitchen. Viewers can login to McDonald’s official website and have a look at how the food is prepared whilst sitting in their homes.

 Mr. Jamil Mughal, Director Marketing, McDonald’s Pakistan, said

“At McDonald’s it’s all about our customers and giving them the very best food. We want to be transparent about the food we serve so customers can be assured of safe and high quality food from us. Our customers have enjoyed our food for over 17 years in Pakistan and we stay committed to being our customer’s first choice”,

Director Marketing, about Open Door program, said that participants will learn the truth about McDonald’s food sourcing. They will also learn about McDonald’s stringent safety and quality checks ensured during the entire process.

McDonald’s is the only Quick Service restaurant in Pakistan to initiate such a program as the brand is committed to providing superior services to its consumers.