Nurpur Ad Campaign is WINNING


Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Those creatively styled food images complemented by melodious background music does the magic. Model, Sadaf Kanwal appears in between the food-images tasting different items and giving flirty smiles [very aptly put as “Nurpur Seductive TVC for Ramadan 2016 Campaign” by Branding in Asia].

Nurpur Ad – Video

It is worth mentioning here that Nurpur ad is a cluster-breaking effort. This clearly stands ahead of competition. Regardless of technical aspects, this new ad does grab your attention. This Nurpur ad does’t feature any single product like milk or cheese or desi ghee. Ad features all the products hence, communicating a corporate message. Creatively styled-food images of traditional Pakistani food with tagline “Some Traditions are Forever”

I don’t know if they have met their commercial objectives or not, but surely have positioned their brand really well. Although I myself have visited few markets to find out Nurpur milk’s sale/demand has risen after the ad was on-air. Brand and creative team has really done a commendable job not joining the bandwagon.

As a marketing student I hope to see our food & beverage companies to come up with such creative ads in coming future.

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