Pakistani Social media is like a busy market place with a lot of variety. If something’s making rounds today its forgotten the very next day. About Last week I came across people talking & praising Pakistan’s first ever digital movie Oye Kuch Kar Guzar.
Hype started when lead cast of the movie appeared in a video and started city wars in a fun way and Social Media went gaga over it. It went on for a few days when finally, the movie was launched. To my surprise mention of #OyeKuchKarGuzar, reviews and discussions are still alive on many platforms across social media. I’ll be honest here, reading many positive and encouraging reviews I decided to give it a try and oh boy its good. It’s a digital movie available on YouTube entirely different than a regular movie so we aren’t rating or comparing it with others.
Oye Kuch Kar Guzar is a light humor with struggles of average individuals in pursuance of their dreams. presented in fun way. For some, this might take us back to our days when we found it hard to convince our families to let us pursue our dreams. I mean one can relate the story, scenarios to daily life specially the one liners and funny banters.
Story / Dialogues – 7/10
Oye Kuch Kar Guzar is a story of a boy Sherry who wants to pursue his career in music but his father wants him to handle the family business. Most of us can relate to such situations where we get resistance from our families in pursuing dreams. Story very subtly and positively progresses when Sherry reaches an agreement with his father to try his luck. Sherry on the way to pursuing dreams come across his dream girl who has her own path to follow. Sherry’s friend, fair version modern day Jonny Lever and the other girl are probably there to fill spots. As the journey begins Sherry start realizing someone else is controlling his life and in order to pursue his dreams he must take control of his life. Story takes some twists and turns not very difficult to understand but one liners and decent yet ahem ahem type jokes keep you hooked to it.
The best part about story is at every crossroad they give you options as to how should story proceed. If you are curious soul like me, you’ll end up watching it twice with both options and know they have tricked us all =D
The X – Factor – 20/10
Regardless of everything else, this movie features THE TAHIR SHAH! I mean Tahir Shah doing an item number with a mazloom cat in Urdu, just imagine! Kudos to whoever came up with this idea. Song starts with a hilarious caption at quite interesting situation and you just cannot hold laughter with a big WTF!
Cinematography – 8/10
Cinematography is good. Unlike Pakistani movies Oye Kuch Kar Guzar has effects we see in adventure games which actually complements the situations. Specially animated parts between episodes. Someone mentioned probably on twitter that complete movie was shot in 7-8 days. Enjoying that amazing experience you just cannot end without commending efforts of team. Much effort is put into post production.
Characters – 7/10
There are mainly four characters Sherry, Zara with an X, Jango and Shabnam. They start their Journey on a train to pursue their dreams and keep on encountering others like Sangeen Khan, Dakoos at Dadu etc. and Sherry’s father. Sherry and Zara are okay, Jango is undercooked and Shabnam overcooked for that matter. Jango is supposedly side hero who accompanys hero in all adventures, have no life other than that. Shabnam can be assumed side heroine who supposedly is into hero’s friend but had no interest in Jango of Oye Kuch Kar Guzar. Given these characters they could have made it more fun but considering this is first of its kind am hopeful for the future.
An Effective Marketing Tool – 8/10
Other than being first digital movie, #OyeKuchKarGuzar is also a first-of-its-kind effective marketing tool. Telenor has very smartly included their branding elements in scenes, mention of products & services and one liners with Telenor elements. It’s in fact a good way to connect with your target audience, tell them relatable stories, educate them about your services in a fun way. We have seen animated movie-cartoons / campaigns from others in past but for a real movie in a Telco, that’s a first. I can safely say others will follow this trend sooner or later.
A New Era – 8/10
As mentioned above as well, this marks dawn of a new era in piracy-ridden local market. Initiatives like these will send an encouraging message to aspiring film-makers and story tellers to carve story around a brand and how it should relate with target audience and there you go.
For a first Oye Kuch Kar Guzar is good. Although there’s a long way to go but there are few areas where they kind of over-promised and under-delivered like that of options. Whichever option you choose you end up watching the actual one. Secondly, there wasn’t any definitive ending, could have capitalized on that. Rest all good.
You won’t regret for your time I guess. Everyone can relate to it somehow and enjoy. So are you waiting for someone to come & say:
Oye Kuch Kar Guzar!