Shan Foods At It Again!

shan goes biryani

Its that time of year again when all brands jump on Zaalima bandwagon. Meanwhile every other brand was busy mocking each other’s creativity skills through TV and print ads, Shan played it real smart. Shan, food, biryani, zaalimaIt all started with Nescafe calling chai an old fashioned way to kick-start the day. Tea lovers raised concerns on social media about this. Coke, then made a zaalim entry to the scene saying ‘zaalima, chai nahi coca-cola pila de’ giphy (2).gifChai wars started right there with brands from every corner contributed their two cents to the Zaalima theme. While everyone else was going Zaalmia, Shan went BIRYANI!Zaalima, Shaan Biryani

Shan is known for making ads that pull heart’s strings with a notion ‘food connects us’ like they did in that #khushiyanChakhLo campaign.

While its getting mixed reaction on social media this 3:22 min long new Shan Biryani ad has everything to love. From incorporating localized cultural elements to embracing changing dynamics because of CPEC and how our social system operates. How warm our people are and how they welcome foreigners with open arms. In the end, food does connect us all.Shaan, Zaalima, BiryaniStory revolves around a Chinese couple settled in Lahore. Husband tells her spouse to make friends around and she complaints about cultural differences and all. She then gets the idea to make new friends around but trying local food and gets Shan Biryani Masala from a local store. Tries her luck with biryani and apparently aces it and neighbors loved that. Here’s complete ad video:

Though this ad has given birth to a new banter of ‘Chinese can cook better Biryani than Lahoris‘ I still liked this ad, did you?

 

foodpanda Best of 2016 – #DontCook

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad

As the year comes to end we wait for year’s best deals around, but we all truly wait for best of  foodpanda deals because, IT’s FOOD People!!! To say the least, Best of 2016, has begun and the hype has aroused the foodies in every nook and corner of the country. Its party time, give your mums, sisters, wives etc a break tell them #Don’tCook from 23rd to 25th Dec and enjoy because foodpanda has some crazy-ass deals for you!

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad

Acha don’t get curious here’s the first sneak peak of the biggest-ever discounts on our favorite eateries in Islamabad and Rawalpindi. So here you go:

Al-Nakheel

Craving for delicious Lebanese food in town? try Al-Nakheel  Humous + Shishtawook + Bread (3 pcs) for Rs 500

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad, Al Nakheel

Angelo’s

Panini + Fries + Sauce for Rs 300

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad, angelos

Babu

Chicken Boti Boneless + Chicken Wings + Beef Boti for Rs 730

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, babu

Baramda

Everything on Baramda’s menu is best, 2 Aalo parathas for Rs 240

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Bramda

Desi Cuisine

For Desi Chaska – Chicken Kabab Masala + Lahori Biryani + Chicken Kabab + Roti + Raita + Salad + 1/2ltr Drink for Rs 675

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Desi Cuisine

The Grilled Burger

Any 3 Burgers + 3 Garlic Mayo Fries + 1.5ltr Drink for Rs 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, The Grilled Burger

Good enough?? Nah Nah keep scrolling & be ready for the ultimate surprise..

OMG – 80% SPECIAL WOW!!

Cheese Factor

Lets get an overdose of cheese, say CHEESE – Flat 80%. Yes. FLAT 80% on Friday only!!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Cheese Factor

China Bowl

Dil Chinese Chinese hogaya – 80% on the entire menu because it’s Saturday night! 😉

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, China Bowl

Desi Bites

Flat 80%. Plan a dawat already!! on the menu this Saturday!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Desi Bites

Ha Pi

Chinese never fail to amuse us! Flat 80%. ni haa eeyun

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, ha pu

Round House Pizza

Pizza for everyone with 80% I guess!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Round House Pizza

I know you’re already having foodgasm but let’s see what do we have from Nationwide Food Chains because “iss parcham ke saye talay hum aik hain :)”

Domino’s

Large Pizza with a Large Drink for Rs 869+ tax

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Domios

Hardee’s

3 Chicken Tender Sandwiches + 3 Small Fries + 3 Drinks in Rs. 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Hardee's

Johnny Rockets

1 Crispy Rocket + Fries + Drink for Rs 450

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Johny rockets

McDonald’s

Meera Ji’s very own M.C.-Dunaald is offering 1 Big Mac + 1 Regular Drink in Rs 350

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, McDonalds

OPTP

For the love of Aalu! OPTP with its signature family box! 2 GMC Burger + 2 Fish Burger (single) + OPTP Wings (6 Pcs) + 1 Shrimps & Chips for Rs 1000

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, OPTP

Subway

As they say, sehat bhi aur maza bhi. Triple Treat: Any 3 Chicken Subs (six inches) + 3 drinks in Rs. 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Subway

KFC

Do I need to even say for KFC?? 1 Zinger + 1 Drink + 1 Chicken Piece in Rs. 370

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, KFC

Now I know how much you are drooling over these pretty food-images but hey, don’t try these at home coz its #Don’tCook week order right away from foodpanda and enjoy THE BEST OF 2016

Note – Photo credits and discounts information source: foodpanda

Review – Oye Kuch Kar Guzar

Oye Kuch Kar Guzar

Pakistani Social media is like a busy market place with a lot of variety. If something’s making rounds today its forgotten the very next day. About Last week I came across people talking & praising Pakistan’s first ever digital movie Oye Kuch Kar Guzar.

Hype started when lead cast of the movie appeared in a video and started city wars in a fun way and Social Media went gaga over it. It went on for a few days when finally, the movie was launched. To my surprise mention of #OyeKuchKarGuzar, reviews and discussions are still alive on many platforms across social media. I’ll be honest here, reading many positive and encouraging reviews I decided to give it a try and oh boy its good. It’s a digital movie available on YouTube entirely different than a regular movie so we aren’t rating or comparing it with others.

Oye Kuch Kar Guzar

Oye Kuch Kar Guzar is a light humor with struggles of average individuals in pursuance of their dreams. presented in fun way. For some, this might take us back to our days when we found it hard to convince our families to let us pursue our dreams. I mean one can relate the story, scenarios to daily life specially the one liners and funny banters.

Story / Dialogues – 7/10

Oye Kuch Kar Guzar is a story of a boy Sherry who wants to pursue his career in music but his father wants him to handle the family business. Most of us can relate to such situations where we get resistance from our families in pursuing dreams. Story very subtly and positively progresses when Sherry reaches an agreement with his father to try his luck. Sherry on the way to pursuing dreams come across his dream girl who has her own path to follow. Sherry’s friend, fair version modern day Jonny Lever and the other girl are probably there to fill spots. As the journey begins Sherry start realizing someone else is controlling his life and in order to pursue his dreams he must take control of his life. Story takes some twists and turns not very difficult to understand but one liners and decent yet ahem ahem type jokes keep you hooked to it.

Oye Kuch Kar Guzar

The best part about story is at every crossroad they give you options as to how should story proceed. If you are curious soul like me, you’ll end up watching it twice with both options and know they have tricked us all =D

The X – Factor – 20/10

Regardless of everything else, this movie features THE TAHIR SHAH! I mean Tahir Shah doing an item number with a mazloom cat in Urdu, just imagine! Kudos to whoever came up with this idea. Song starts with a hilarious caption at quite interesting situation and you just cannot hold laughter with a big WTF!

Oye Kuch Kar Guzar, Tahir Shah

Cinematography – 8/10

Cinematography is good. Unlike Pakistani movies Oye Kuch Kar Guzar has effects we see in adventure games which actually complements the situations. Specially animated parts between episodes. Someone mentioned probably on twitter that complete movie was shot in 7-8 days. Enjoying that amazing experience you just cannot end without commending efforts of team. Much effort is put into post production.

Oye Kuch Kar Guzar

Characters – 7/10

There are mainly four characters Sherry, Zara with an X, Jango and Shabnam. They start their Journey on a train to pursue their dreams and keep on encountering others like Sangeen Khan, Dakoos at Dadu etc. and Sherry’s father. Sherry and Zara are okay, Jango is undercooked and Shabnam overcooked for that matter. Jango is supposedly side hero who accompanys hero in all adventures, have no life other than that. Shabnam can be assumed side heroine who supposedly is into hero’s friend but had no interest in Jango of Oye Kuch Kar Guzar. Given these characters they could have made it more fun but considering this is first of its kind am hopeful for the future.

Oye kuch kar guzar

An Effective Marketing Tool – 8/10

Other than being first digital movie, #OyeKuchKarGuzar is also a first-of-its-kind effective marketing tool. Telenor has very smartly included their branding elements in scenes, mention of products & services and one liners with Telenor elements. It’s in fact a good way to connect with your target audience, tell them relatable stories, educate them about your services in a fun way. We have seen animated movie-cartoons / campaigns from others in past but for a real movie in a Telco, that’s a  first. I can safely say others will follow this trend sooner or later.

Oye Kuch Kar Guzar

A New Era – 8/10

As mentioned above as well, this marks dawn of a new era in piracy-ridden local market. Initiatives like these will send an encouraging message to aspiring film-makers and story tellers to carve story around a brand and how it should relate with target audience and there you go.

Buraiyan!

For a first Oye Kuch Kar Guzar is good. Although there’s a long way to go but there are few areas where they kind of over-promised and under-delivered like that of options. Whichever option you choose you end up watching the actual one.  Secondly, there wasn’t any definitive ending, could have capitalized on that. Rest all good.

Oye Kuch Kar Guzar

Conclusion

You won’t regret for your time I guess. Everyone can relate to it somehow and enjoy. So are you waiting for someone to come & say:

Oye Kuch Kar Guzar!

Trip to Pir Chinasi

Pir Chinasi, Muzafarabad, AJK, Tourism, Travelling, Wanderlust, friends

We always need a little push. Reassurance may be, but we always tend to look outside regarding our opinions, experiences etc. Likewise we all know how Pakistan is blessed with so much scenic beauty, yet we wait for someone else to tell us and we rejoice only after that.

Pir Chinasi, Travel Pakistan, Wanderlust, Traveller

We friends were long planning for a trip up north for quite sometime. And this time around, thanks to an old friend who was visiting from USA after three years, we finally agreed to visit Pir Chinasi. Break from Corporate slavery is always refreshing, so we enjoyed a lot. Journey, the gossips, catching up on each others lives, reliving memories etc.

 Pir Chinasi is peak of the mountain some 9300 Ft high above sea level and once you reach up you realize this looking downwards at the neighboring mountains.

Pir Chinasi, Muzafarabad, AJK, Tourism, Travelling, Wanderlust, friends
View from Pir Chinasi Top

There aren’t any hangout places on the hill top, just a shrine of a Pir Sahab. We reached around 30 minutes before sunset. It wasn’t winters yet we had to go from T-shirts to warm hoodies in like 5 minutes.  The chilly wind was blowing passing through neighboring mountains producing muffled sounds. View from the top is just fantastic. Here are few pictures.

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There’s this “aabshar” (our local Niagra falls) spot somewhere on way to Muzaffarabad from Kohala across river Jhelum was truly a great experience.

Pir Chinasi, Muzafarabad, AJK, Tourism, Travelling, Wanderlust, friends
Local Niagara Falls

This manual lift is only way to cross the river and go across to enjoy, it’s quite economical like 50 rupees only for round trip. The ride though is quite scary but totally worth it.

Pir Chinasi, Muzafarabad, AJK, Tourism, Travelling, Wanderlust, friends

Roads are in good condition. Just that they are expanding it so construction machinery and rubble. Also it’s a steep track so your car should be dependable and an expert driver would comfortably take it up the hill. We stayed at a local yet neat, clean and decent accommodation – Mir Continental which was hardly 30-40 mins drive from Muzaffarabad city (it’s like half-way from Muzaffarabad to Pir Chinasi top).

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We also visited this spot on Srinagar road besides River Jhelum with cute little huts. Overall it was a wonderful, amazing and refreshing for us.

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Unlike the Telenor Rawaan ad we didn’t explore serenity or solace yet alongside exploring beautiful sceneries, life on mountains etc we learnt some pro-tips for trips. So here they are:

Pro-Tips for the Trips

  • Don’t, ever plan a nighter ahead of any such trip. We were scheduled to leave around 6am but thanks to that night-out plan we left after 10:30. Big shoutout to Sajjad Bhai (our van driver) for patiently waiting in his van for like 3-4 hours in our office parking.
  • Always book a van for trips. A – Everyone get to enjoy the journey together cracking jokes and not constantly look at the road. B – Expert driver who knows his job better.
  • While going on hilly areas sunblock is a must to avoid sunburn. This boy is a keeper
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  • Many people have nausea issues while travelling to high altitudes – someone told us instead of taking medicines, try “imli” and guess what, it works!
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Telenor Rawaan – Across Pakistan in 7 Minutes

#TelenorRawaan, Telenor Rawaan, Telenor 4G, Travel, Tourism, Wanderlust, Pakistan the beautiful, nationalism, colors of Pakistan

Unless you live on Mars that too with eyes & ears shut, there’s no chance you missed that ‘Telenor Rawaan – Across Pakistan in 7 Minutes’ video around Independence Day. It was all over Television, Facebook, Twitter, Instagram, YouTube, Cars, Mobiles, almost every where! And oh boy, didn’t everyone just love those beautiful landscapes, those lyrics and catchy tune hooks you onto it. Telenor Rawaan was pretty much talk of the town and everyone yes everyone loved it. Let’s have the feels again.

Patriotism in Pakistan is always on the rise in August owing to Independence Day feels. Institutions to individuals and Government to Corporate, everyone tries to translate their version of patriotism into creative advertising, endorsement or a patriotic song. Telenor, to the contrary has braced Nationality in a non-clichéd manner this time around through Telenor Rawaan campaign.

Shot in 21 locations, covering a total distance of some 8400 KM, touching 3 International boundaries, covering all provinces, Telenor Rawaan video was bound to make an impact.

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#TelenorRawaan is story of a music director in search of the perfect tune. He packs his bags and sets off to explore, search and experience. Ends up finding a lot more than just the tune. He roams through lengths of the country passes through every province and gather pieces of diversified culture, assembles to make the bigger picture – Pakistan the Beautiful.

Telenor, through this Telenor Rawaan ad established that they aren’t a telecom operator anymore. They are beyond that – redefining customer relationship and interacting with customers on a more personalized level. Telenor is well on its way to become a fully-fledged Digital company, a fact consolidated by its acquisition of the 4G network.

Jami, renowned video director, the man behind this awesome video masterfully highlights the true beauty of Pakistan. Delivers the underlying message of roam, explore, acknowledge and respect each & everything about Pakistan. Amazingly beautiful sceneries, tombs, forts, deserts, glaciers and mountains – Telenor Rawaan ad has it all. Shani Arshad has done an equally great job composing a very catchy tune that hooks the listener onto it. Sung in 4 regional languages, each more beautiful and catchy than other.

Voice, lyrics, tune and video everything complementing the other makes Telenor Rawaan one of the most impactful campaigns by the brand

Campaign was acclaimed, loved, shared, tweeted and talked about by everyone in Pakistan and abroad. Official hashtag #TelenorRawaan made rounds everywhere on social media. People, beyond their perceptions and associations enjoyed, rejoiced and loved every bit of this Telenor Rawaan ad. After many years someone tried to blend regional languages, highlight scenic beauty of the country and promote tourism – importantly project the soft image of Pakistan. Apart from all the patriotic feels,  this campaign has elevated the art of advertising. Kudos to the creative team, great concept & execution indeed.

As a viewer & social media activist, I got to see people’s resolve to roam around and explore Pakistan the beautiful once again. People shared photos and their experiences, memories & pictures traveling across Pakistan. So much so, it finally got me & my friends moving – big deal. As per Pakistani way of commandment I must say #Shukriya Telenor Rawaan though.

Pizza Hut Brings Big Dipper Home

#PizzaHut, Cheesy Bites, Big Dipper, Pizza Hut Big Dipper

After successful launching of Cheesy Bites, Pizza Hut, launched The Big Dipper in Lahore at a big party. Pizza Hut is one of the largest international food chains in the country and a pioneer within the pizza industry.

Big Dipper Pizza, Pizza Hut,

Big Dipper includes twenty four delicious slices with four dips that will make the pizza even more enjoyable and delicious. One can have all four dips in one pizza which are Fiery Peri, Garlic and Mint, Creamy Ranch and Chipotle BBQ.

 

Marya Khan Chief Marketing and Innovator Officer (CMIO) MCR PVT LTD, said.

“We aim at making Pizza Hut the fastest growing and most loved food chain in Pakistan. The brand is known for leading the market in food innovation, using the finest quality of ingredients. The launch of the new Big Dipper is one such initiative that the consumers will surely love.”

Big Dipper is available across Pakistan for dine in, take away  home delivery

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The all New BIG DIPPER is now in Pakistan with 24 scrumptious slices and 4 mouth-watering dips! So gather up, come over or order from home, this heavenly pizza is a great experience.

#Pizza Hut, Big Dipper Pizza
The Big Dipper Pizza!

Karachi Innovation Challenge – #KHIinnovates

#KHIinnovates, Karachi Innovation Challenge, PIF, Pakistan Innovation Foundation

Pakistan Innovation Foundation holds this ‘Karachi Innovation Challenge & Hacakthon’ event every year in Karachi. Event is aimed to promote the new citizenship ideas & startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas. The tagline states clearly that new, inspiring ideas will be taken in notice.

Ijaad Kar, Nakaal na Kar

#KHIinnovates, Karachi Innovation Challenge,  PIF, Pakistan Innovation Foundation

 

  • DIY Citizenship – Citizen-initiated and run ‘Do it Yourself’ Initiatives aimed at addressing Karachi’s problems in a variety of contexts (education, health, waste collection, economic empowerment, de-radicalization, etc.)
  • Creative Human Spaces – The Use of Creative Spaces designed to culture, art, storytelling and other creative endeavors to create a humane and harmonious City (things like T2f and others)
  • Smart City – Technology-driven interferences to help create a smart and intelligent city that brings relief to and works for its citizens rather than vice versa
  • Trusted City Government – How and through what channels of technology can Karachi & its local bodies recreate their trust levels.

Register for Karachi Innovation Challenge here before August 25, 2016.

#KHIinnovates, Karachi Innovation Challenge, PIF, Pakistan Innovation Foundation

The launch event was held at T2F on 17th August 2016. The event included big names social workers like Afia Salam, Saad Amanullah Khan, Amar Khan Gharani & Saima Ziadi. Athar Osama & the team of PIF organization did a fantastic job in explaining why and how the event impacts Karachi.

#KHIinnovates is the official Hashtag of KIC 2016. The sponsors include I Am Karachi, Open Karachi, The Nest i/o, P@SHA & more… The new enhancement is that the teams this year will be Geo tagged & using WhisperO as a proper channel the teams will go out to their authentic consumers which will show how productive the idea is.

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#KHIinnovates, Karachi Innovation Challenge, PIF, Pakistan Innovation Foundation

#HamariPehchan – Independence Day Celebrations at Dolmen Malls

#HamariPehchan, Dolmen Mall Karachi, Pakistan Independence Day Celebrations

Dolmen Mall, Pakistan’s first international standard mall, is famous for being at the forefront of every major national celebration. With every event, they have continued to raise the bar when it comes to family entertainment and shopping in Karachi.

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As our Independence Day approaches, we see the city changing itself to represent the colors of Pakistan, and Dolmen did not stay behind in giving its visitors a flavour of patriotism. This year, their theme, ‘Dolmen loves Pakistan’, was weaved around the concept of

#HamariPehchan aimed at giving people a chance to celebrate Pakistan’s identity.

Spanning across all three malls, namely Dolmen Mall Clifton, Dolman Mall Tariq Road and Dolmen Mall Hyderi, the event kicked off on 12th of August 2016.

Anum Nadeem, Marketing Head of the Dolmen Group, said at the event.

“Living in a time where there is so much uncertainty and negativity surrounding our identity as a nation, we wanted to celebrate the achievements and entertainment aspects of Pakistan which we are known for.

These things are relatable to the older as well as the younger generation of this country and they need to be celebrated. This is what makes us proud as Pakistanis”

A weekend worth of activities were executed in all its patriotic glamour and glory. For this, the mall was draped in shades of greens and whites. The walkways saw magnificent replicas of the country’s monuments. From live murals of national heroes to specially dressed guards standing and saluting the customers, the entire mall gave off 14th August vibes. The main atrium was designed to take the mall-goers on a photographic journey through Pakistan and its rich culture.

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Adding to the desi feel, a dhaaba was set up by Chai Wala offering fresh parathas and chai for all those craving for a cup of tea, Pakistan’s undisputed favourite drink. Folk music and a special Azadi Bazaar selling flags, badges, and other patriotic merchandise set the right mood to the three-day event.

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To mark the eve of Independence Day, a grandiose performance by Sounds of Kolachi dazzled the audience. The soulful music melted into the beautiful notes of our National Anthem at precisely 12 AM, amidst a shower of confetti while the guards raised the flag and saluted. The moment was breathtakingly beautiful.

On the same night, visitors at Dolmen Mall Tariq Road were enthralled to find Noori performing live and did not shy away from fully enjoying patriotic beats.

#HamariPehchan, Dolmen Malls Karachi, Pakistan Independence Day

On the digital front, an instagram competition was hosted, allowing amateur photographers to showcase their talent. Top three photographs were selected and awarded with prizes. More prizes awaited all those who visited Dolmen wearing green. Shoppers and visitors were, thus, pleasantly surprised at various occasions.

#HamariPehchan, Dolmen Malls Karachi, Pakistan Independence Day

As another successful event comes to an end, Dolmen stands tall and proud; the management determined to keep providing more quality events and celebrations to its visitors. Let’s wait to see what they have in store for the next event!

Daraz.Pk Teams up with TCF for Independence day Celebrations!

#HumPakistani, Daraz Group, Independence Day Sale, Baghbaan Programme

In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, are having a massive online sale event at www.daraz.pk/independence-day-sale – the event started on August 13 and is still live on the website due to the overwhelming numbers.

#HumPakistani, Daraz Group, Independence Day Sale, The Citizens Foundation

An interesting element of this campaign has been the partnership with The Citizens Foundation. This Independence Day, Daraz partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but has also given customers a chance to donate online. Daraz tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign at http://www.daraz.pk/tcf.

Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.

To drive more and more people to support this cause, donors are being encouraged to take up the Baghbaan Challenge, whereby they need to make a video of their pledge, post it on their social media pages and tag two friends to take the challenge.

Kaymu.pk and Daraz.pk also ran a Tweet to Donate Campaign around the Independence Day Sales! For every tweet received on the campaign, they donated a t-shirt with the Pakistani flag to the various Walls of Kindness around the country. The campaign was very well received with hundreds of shirts donated to the Walls of Kindness and, consequently, Kaymu and Daraz were able to share the Azaadi fervor with the underprivileged segments of society as well.

Daraz Group’s campaign this year has been all about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor.

To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 43,000 shares and 1.2 million views on Facebook.

Safeguard Health and Hygiene Movement Takes Pakistan by Storm Once Again


Commander Safeguard’s latest Mission Clean-sweep adventure is finally out for all to see! The new “Jungle Main Mungle” episode is not only HILARIOUS but also a testimony to the amazing talent Pakistan has to offer!

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty.

It also has incredibly sophisticated animation technology, and a song we just can’t get out of our heads (thanks Shuja Haider and Ahmad Ali Butt). The brand hasn’t stopped at entertaining us though.

Continuing their Sehat o Safai School Education Program, this Independence Day Safeguard has pledged to educate 2 million kids across Pakistan on importance of health and hygiene.

 #CommanderSafeguard #SafeguardPakistan #bbpr

This pledge is part of a larger mission Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene.  Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education though: it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grassroot, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Cleansweep will be playing in schools starting 15th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene, and also to ensure we stay entertained throughout the way. Looking forward to seeing more from this brand in coming months! Ready to be a part of Commander Safeguard’s team and join the movement for a healthy Pakistan. Are you?