Safeguard Health and Hygiene Movement Takes Pakistan by Storm Once Again


Commander Safeguard’s latest Mission Clean-sweep adventure is finally out for all to see! The new “Jungle Main Mungle” episode is not only HILARIOUS but also a testimony to the amazing talent Pakistan has to offer!

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty.

It also has incredibly sophisticated animation technology, and a song we just can’t get out of our heads (thanks Shuja Haider and Ahmad Ali Butt). The brand hasn’t stopped at entertaining us though.

Continuing their Sehat o Safai School Education Program, this Independence Day Safeguard has pledged to educate 2 million kids across Pakistan on importance of health and hygiene.

 #CommanderSafeguard #SafeguardPakistan #bbpr

This pledge is part of a larger mission Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene.  Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education though: it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grassroot, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Cleansweep will be playing in schools starting 15th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene, and also to ensure we stay entertained throughout the way. Looking forward to seeing more from this brand in coming months! Ready to be a part of Commander Safeguard’s team and join the movement for a healthy Pakistan. Are you?

United 4 Healthier Kids – Behtar Kal, Aaj Se!

U4HKAajSe, United for Healthier Kids, Aaj se behtar kal

How often do you see Serving Ministers and Corporate Managers sharing the stage making pledge for a common mission? Answer would be ‘ hardly ever’. Well, I happened to witness one such instance here in Islamabad couple of weeks back. Mr. Ahsan Iqbal, Minister of Planning, Development and Reforms along with Team Nestle Pakistan made a pledge “behtar kal, aaj se” – a better future for Pakistan’s children. At Nestle’s United for Healthier Kids Aaj Se, kick-off event.

The United for Healthier Kids project aims to instill healthier habits in children.This is Nestle’s worldwide initiative for healthier Kids. It was launched here in Pakistan couple of weeks back. Government, along with private sector welcomed, endorsed and appreciated this initiative and vowed to make a collective effort for the cause. The official hashtag for the movement #U4HKAajSe made rounds on social media.

U4HKAajSe, United for Healthier Kids, Aaj se behtar kal
Pledge – Aaj Se Behtar Kal

Speaking at the launch event, the chief guest Mr. Ahsan Iqbal, Minister of Planning, Development and Reform, said,

“A healthy nation is pivotal to economic and social development, which is one of the major pillars in the Vision 2025 plan. Our collaboration with the United for Healthier Kids movement is a step in the same direction.

Our government is committed to realizing Sustainable Development Goals (SDGs), which seeks collaboration between government and private sectors. Our partnership is in the spirit of synergizing resources of public and private sectors for a healthier Pakistan.

We thank Nestlé Pakistan for bringing this initiative to Pakistan.”

U4HKAajSe, United for Healthier Kids, Aaj se behtar kal
Ahsan Iqbal Speaking at United for Healthier Kids Event

United for Healthier Kids aims at behavioral changes in children aged 3-12 years. Partners in this movement are Nestlé Pakistan, Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others. The movement aims to help parents establish healthier eating, drinking, and lifestyle habits in children through game-changing education and fun ideas to inspire action and influence behavior.

United for Healthier Kids

The nutritional and health conditions in Pakistan have reached an alarming level over the past decade. Currently, Pakistan has the third highest number of children suffering from stunted growth; 43.7% of the total children under the age of 5 suffer from it. 15.1% are wasted and 31.5% are found to be underweight.

United for Healthier Kids Movement

Movement will work closely with its partner organizations to address three major behaviors

  • Move More Sit Less
  • Choose to Drink Water
  • Choose Nutritiously Varied Food Options

Here’s the TVC regarding United for Healthier Kids Movement:

By not only creating awareness and educating parents’ on different obstacles but also outlining proposed solutions for raising healthier kids.

United For Healthier Kids

Mr. Bruno Olierhoek, Managing Director Nestlé Pakistan, talking at the occassion said,

“We strongly believe that the health challenges our children face cannot be tackled by a single organization or entity but only through a multi-stakeholder approach. We are grateful to the Ministry of Planning, Development and Reform, as well as our other partners for coming on board with this movement and giving us their valuable support. We are committed to making Pakistan a healthier society by utilizing all the resources at hand.”

The United For Healthier Kids launch event was attended by stakeholders from the government, diplomats, media, the non-profit sector, and parents. The event consisted of a panel discussion led by Sidra Iqbal. The discussion revolved around health conditions in Pakistan, the importance of fitness and exercise, and the dire need to address the problem of nutritional deficiencies.

Others present included Mr. Imran Aslam (President, GEO Network), Mr. Sarmad Ali (Managing Director, Jang Group), Dr. Shagufta Feroz (Nutritionist), Mr. Shahid Hussain (CEO, Service Sales Corporation), Ms. Mehnaz Aziz (CEO, Parwan/ Children’s Global Network) and Mr. Abid Imam (Member, Lahore Grammar School Board of Directors).

The event ended at all the panelists made pledge kal behtar, aaj se !

McDonalds’ Opened its Doors

#Mcdonaldsopendoor, #bbpr, #iattendedopendoor

McDonald’s literally open doors for its customers to a one-of–a kind hygiene initiative at their Sea View branch, Karachi. Several diseases being spread in our nation are caused by unhygienic food-preparations-methods.

The Chain first opened its doors in September 1998 in Lahore; proving its dedication towards health. There are currently 38 restaurants in 12 major cities of Pakistan. It has plans to expand their leadership position through great tasting food, superior service, everyday value and convenience. The event management and public relations was handled by BodyBeat Events & PR.

Who attended McDonald’s Open Doors?

Present at the event were people from media, show-biz and digital & electronic media. Stars like Sana Fukhar , Farooq Mengal , Asad Zaman, Benita David , Asma Sohail graced the occasion. PR gurus and digital marketeers Shanaz Ramzi, Shams Mistry, Nadya Mistry, Beenish Parvez, Sundus Tariq, Mona Imran, Deepak Kumar, Samiha Siddiqui, Sumeha Khalid, Wajeeha Shahid, AB & Fahad Lakhani and Seth Ahsan Danish were present. Sadya Azhar, Uroosa & Mudabbir, Fahad Anwer, Afrah Jamal, Sundus Rasheed, Samra Muslim and Munaf Mansoor from the bloggers community.

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McDonald’s has always believed in providing its customers with high quality food and superior service in a clean and welcoming environment. To further strengthen this belief, McDonald’s launched Open Door Program that supports and promotes the organization’s ongoing commitment of transparency. This multi-pronged program comprises of Open Door tours to the brand’s kitchens. Consumers can now take a close look at the quality standards of our products and procedures. Consumers can see how the food is handled, prepared and served. This program also consists of Virtual Tours of the restaurant’s kitchen. Viewers can login to McDonald’s official website and have a look at how the food is prepared whilst sitting in their homes.

 Mr. Jamil Mughal, Director Marketing, McDonald’s Pakistan, said

“At McDonald’s it’s all about our customers and giving them the very best food. We want to be transparent about the food we serve so customers can be assured of safe and high quality food from us. Our customers have enjoyed our food for over 17 years in Pakistan and we stay committed to being our customer’s first choice”,

Director Marketing, about Open Door program, said that participants will learn the truth about McDonald’s food sourcing. They will also learn about McDonald’s stringent safety and quality checks ensured during the entire process.

McDonald’s is the only Quick Service restaurant in Pakistan to initiate such a program as the brand is committed to providing superior services to its consumers.

 

Spectrum of Heat-Stroke

Heatwave, karachi heatwave

In previous article you read about the ways of preventing heat stroke. Now here are certain points for you to differentiate between severity of the heat illnesses.

Firstly, to avoid unnecessary panic, one needs to know about the spectrum of this heat illness because not all its forms will lead to death.

The spectrum in increasing severity includes: Heat cramps, Heat syncope, Heat exhaustion, Heat stroke.

Heatwave, heat stroke, Karachi heat wave

HEAT CRAMPS

  • Occurs during heavy muscular work in high temperature
  • Painful spasmodic cramps of skeletal muscle. This is a very frequent complain that you might yourself have experienced, but we never link it to dehydration and instead take painkillers for it.
  • Body temperature may be normal or slightly increased
  • Water or fruit juice and salt (preferably ORS) should be given by mouth.
  • In severe cases give saline through intravenous route.

HEAT SYNCOPE

  • Fainting, “black outs,” or syncope is the temporary loss of consciousness followed by the return to full wakefulness

SYMPTOMS:

  • Patient may present with extreme paleness and sweating
  • numbness and tingling of hands and feet
  • dizziness, nausea and possible disturbance of vision.

FIRST AID:

  • Leave the patient in lying down position and loosen tight clothing.
  • Do not give anything by mouth when the patient is unconscious.
  • If still unconscious, call a doctor.
  • If a known diabetic person is feeling faint and gives history of no oral intake since 6-8 hours, immediately check blood sugar levels and give him candy or glucose.

HEAT EXHAUSTION

It is characterized by giddiness and fainting followed by prolonged exposure to high temperature, sudden changes in posture, or exercise in hot weather. It is due to circulatory instability.

SYMPTOMS:

  • Normal body temperature.
  • Pale and clammy skin.
  • Profuse sweating, tiredness, weakness
  • Headache, dizziness and possible fainting.

FIRST AID:

  • Give sips if salt and water (one teaspoonful of salt per glass)
  • Lay him down and raise his feet. (8”-12”)
  • Loosen tight clothing.
  • Apply cool, wet cloth.
  • Use fan or A.C.

Heatwave, heat stroke, Karachi heat wave

The symptoms of heat syncope and heat exhaustion may seem to overlap however it is important to understand the difference in first aid management- if the person is unconscious then DO NOT GIVE ANYTHING BY MOUTH.

HEAT STROKE (SUN STROKE) MOST SEVERE TYPE

Occurs when a person usually without a head cover is exposed to radiant heat in the sun

SYMPTOMS:

  • Very high body temperature (107-110 F)
  • Skin hot, red and dry.
  • No sweating, rapid and strong pulse.
  • May be

FIRST AID:

  • Cool the body quickly by undressing and repeatedly sponging the bare skin with cool water.
  • Use fan or A.C.
  • Do not give stimulants.

If at any stage of the illness patient becomes unconscious and does not regain consciousness within few minutes then you should call a doctor or shift the person to the nearest hospital.

Please spread this knowledge as much as you can and play your part in saving someone’s life.

 

Heatwave in Karachi

Heatwave, karachi heatwave

Last year Pakistan witnessed the worst form of heat wave that took the lives of over a thousand people from all walks of life. Many zoo animals and countless agricultural livestock was also affected. It mostly affected the province of Sindh with temperatures soaring to as high as 50oC.  The former director general of the Pakistan Environmental Protection Agency, claimed the heat wave was a symptom of global climate change, aggravated by deforestation, expansion of asphalt superhighways, and rapid urbanisation.

Heatwave, karachi heatwave

However, a common man who in any way suffered from this catastrophe, is not keen about knowing the reasons behind it, rather everyone wants to know how to prevent it and more importantly what to do if such an emergency arises. Yes indeed it is an emergency and it should be dealt like one too.

Here is an attempt to provide little awareness about how to save yourself from it and in the next part of the article I will present some signs and symptoms for you to recognize the severity of the diseases and what to do in such cases.

 

FACTORS PREDISPOSING TO HEAT STROKE

Age. Your ability to cope with extreme heat depends on the strength of your central nervous system. In the very young, the central nervous system is not fully developed, and in adults over 65, the central nervous system begins to deteriorate, which makes the body less able to cope with changes in body temperature. Both age groups also have difficulty to remain hydrated, which further increases the risk.

Exertion in hot weather. Military training and participating in sports, such as football, in hot weather are among the situations that can lead to heatstroke.

 Sudden exposure to hot weather. You may be more susceptible to heat-related illness if you’re exposed to a sudden increase in temperature, such as during an early-summer heat wave or travel to a hotter climate. Limit activity for at least several days to allow yourself to adjust to the change. However, you may still have an increased risk of heatstroke even if you’ve experienced several weeks of higher temperatures.

 Lack of air conditioning. Fans may make you feel better, but during sustained hot weather, air conditioning is the most effective way to cool down and lower humidity.

Heatwave, karachi heatwave

WAYS TO PREVENT HEAT STROKE

  • Avoid spending too much unnecessary time outdoors during daytime.
  • Drink water rather than tea, coffee, soda and alcoholic beverages. My personal advice would be to make oral rehydration solution (ORS) a part of your daily diet if you go outside during daytime regularly or at least three times a week if you mostly stay indoors.
  • Wear wide-brimmed hats and long-sleeved loose clothing.
  • Strenuous activities and exercise must be scheduled either at the beginning or end of the day, when the temperature is cooler.
  • Take bath at least twice a day or if there is water shortage then use wet towels to cover heads and spray water over body.
  • Whenever you go outside, always carry a bottle full of water to drink. You can also provide it to someone in the hour of need.
  • Remember to keep water for animals and birds outside as they too suffer from heat stroke.

 Heatwave, karachi heatwave

 

ROSE PETAL LAUNCHES ITS NEW AD CAMPAIGN

#Bhygeine, Rose Petal Raho Clean

Rose Petal, one of the biggest tissue brands in the country has recently launched its new ad campaign that creates awareness about the usage of disposable products to ensure the hygiene of the people.

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The TVC shows three different situations; a mother who is cleaning the house with her dupatta, a woman who is using a cloth in the kitchen for cleaning purposes and a person who is sitting on the toilet seat without cleaning it. In those situations Bhygeine comes in and catches people when they are about to make a hygiene blunder and stops them in their tracks.

The products highlighted in the TVC are the facial tissues that are used for basic face and hand cleaning to ensure the hygiene of the consumer, Rose Petal Zzoop; a multi-purpose cleaning partner at home and Rose Petal Maxob which ensures the hygiene of the consumer in toilet, giving them a clean toilet experience.

Variant 1:

Rose Petal TVCs are on air from 8th April 2016 talking via Bhygiene about these daily habits and has promoted the usage of Rose Petal disposable tissues to ensure the hygiene of the people.

Variant 2:

Watch the TVC to see how Bhygiene blows the whistle on this seemingly common but harmful habit and advises on replacing them with Zzoop Paper Towels which is a more sanitized way of cleaning surfaces.

Variant 3:

 

RB’s Pilot Project promises huge breakthrough in reducing the incidence of diarrhoea

Sehatmand Gharanay, Khushhal Pakistan

Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhoea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. The project is aimed at reducing the incidence of diarrhoea and improving health, hygiene and sanitation practices of the low-income households. “RB’s commitment to Pakistan involves initiating and sustaining such projects that can improve health and hygiene within the country. With this project RB aims to reduce the incidence of diarrhoea, particularly among children, and prevent child deaths due to diseases such as diarrhoea” she said. It is to be noted that diarrhea is the second leading cause of death from a preventable disease for children under 5 years of age. Pakistani children suffer from 25 million cases of diarrhea every year, with 53,300 child deaths due to diarrhea related causes annually.

Sehatmand Gharanay, Khushhal Pakistan

The campaign’s pilot, “Sehatmand Gharanay, Khushhal Pakistan”, was conducted in collaboration with Plan International, an NGO that already has several Water, Sanitation and Hygiene initiatives across Punjab and many others all over Pakistan. RB’s collaboration and implementation of the innovative behavior change model has shown accelerated results. RB has also been instrumental in making the idea sustainable and empowering women by introducing an inclusive business model. Women, referred to as hygienists, from within the local community are empowered to become messengers of health and hygiene to households within the village. They carry a basket of products which is prepared in partnership with other private companies and includes excellent quality products at highly subsidized rates. The purpose of this campaign is to improve homes and lives across Pakistan through positive behavior change and to deliver a sustainable community engagement model by empowering women to take the lead in protecting their family health.

IMG_3196 (NXPowerLite) (NXPowerLite)
Sehatmand Gharanay, Khushhal Pakistan
Sehatmand Gharanay, Khushhal Pakistan
Sehatmand Gharanay, Khushhal Pakistan

During the discussion with media, RB Pakistan’s Chief Executive, Shahzeb Mahmood, emphasized the fact that the Company’s business is directly related to improving public health and hygiene through introducing good sanitary practices in each home. He further stated, “The phrase charity begins at home applies above all to ensuring adoption of a hygienic lifestyle by all citizens. This is largely missing in low-income households.This is a leading cause of diseases such as diarrhoea which further results in high infant mortality. RB has therefore launched this campaign to bring about sustainable behaviour change through education and direct community involvement in improving health, hygiene and sanitation practices of these low-income households. We already have the government’s endorsement and look forward to the government’s continued support to have a far reaching impact across Pakistan.”