Khaadi to Open World’s Largest Outlet

#Khaadi, Khaadi new outlet, Khaadi outlet in Lucky one mall

Khaadi, Pakistan’s premium clothing and lifestyle brand, is all set to launch the world’s largest Khaadi store on 11th November, 2017 at Lucky One Mall.

Khaadi store, Khaadi in Lucky one mall

This will be the 5th flagship store of Khaadi and the largest retail store in Pakistan with an area of 30,000 square feet. Khaadi is going one step ahead and launching their store with a spectacular 30% flat sale that would last non-stop for 40 hours starting from 9 a.m. on 11th November.

Khaadi, Khaadi world largest store,

Previously, they outdid themselves with a 38 hours sale at Packages Mall, Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours. About Khaadi: Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit: Web: http://www.khaadi.com/ Facebook: http://www.facebook.com/khaadi/ Instagram: http://www.instagram.com/instakhaadi/ Twitter: https://twitter.com/_Khaadi

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Karachi Kings – Moving Into a New Era!

Karachi Kings, PSL 3

Since the inception of the HBL #PSL, the Karachi Kings and its management have always strived for the betterment of cricket in Pakistan. For the past several years, the franchise has meticulously developed groundbreaking programs and undertaken numerous initiatives to make this dream a reality.

The vision and promise of Karachi Kings to unite the city and bring forth new talent into the game, is gradually coming into shape, a promise that we all saw fulfilled with the Khiladi Ke Khoj – Talent Hunts, where the turnout of prospective players was in the thousands, not just from Karachi but across Pakistan as well. The Khiladi Ke Khoj Talent Hunt was the first step that led to the launch of Saima Group Karachi Ke Shehzade Tournament 2017.

Karachi Kings, PSL 3, HBL PSL. Shahid Afridi

With the commencement of #PSL3 drawing near, Mr. Salman Iqbal – Owner, Karachi Kings and the President of the team, Mr. Shahid Khan Afridi have made some major announcements today. Imad Wasim, a sensational all-rounder has been appointed to lead the team as captain in the upcoming installment of the PSL. In a very short time, Imad has managed to prove his mantle as a capable athlete, injecting a fresh and energetic vigor into the team.

Karachi Kings, PSL3, HBL PSL, Shahid Afridi

In addition to changes in the team roster, Mr. Iqbal made announcements about new initiatives that will serve as an investment into the future of sports and cricket in Pakistan, further strengthening the next generation of athletes who will make our country proud. With the launch of the Street Kings, a trust that will work in collaboration with the Shahid Afridi Foundation to identify, groom and train the raw sporting talent of Pakistan that lacks opportunities to grow. Bringing out the best of the best from all parts of the country, not just in cricket but in Boxing and Football as well. The Shahid Afridi Foundation will also be working with the Ehsaas Trust, to provide education and welfare to underprivileged homes and families.

To further the development of young players Mr. Iqbal also announced the launch of the Karachi Kings Academy, where the athletes who progress form the Street Kings will be provided with a unique one of a kind platform that will offer young and upcoming athletes with greater avenues to develop and hone their skills, the academy will provide facilities and further polish the individuals into world class players, while also creating opportunities for them to perform in UAE and other international arenas.

Speaking about the new announcements, Mr. Salman Iqbal said

‘Evolving and adapting to change are an essential part of growth, as a collective unit the Karachi Kings hold firmly to this belief. We are confident with the appointment of Imad Wasim as the new team captain and wish him all the best in the upcoming season. With Shahid Afridi as President for Karachi Kings, we look forward to gaining from his vast experience and expertise, the coming year looks even more promising. With the launch of our new initiatives, as well as collaboration with the Shahid Afridi Foundation, we look forward to setting a new precedent of growth and excellence in sportsmanship’

Attending the event today were Mohammad Amir, Babar Azam, Rashid Latif, Shehzad Roy, Tariq Wasi – CEO Karachi Kings, with Najeeb Ul Hasnain presiding over the event.

The management and members of the Karachi Kings team are deeply grateful to the love and support shown by the fans and especially our sponsors, Bahria Town, Bridge Power Batteries, The Arkadians, Shield, Oye Hoye, Vital Tea, Pepsi and Super Star Motorcycles, home ground partner Naya Nazimabad our print partners Score Line and Pakistan Observer with Apna Karachi 107 and FM 91 as radio partners.

For more details visit:

Web: http://karachikings.com.pk/

Facebook: https://www.facebook.com/KarachiKingsARY

Twitter: https://twitter.com/KarachiKingsARY

Instagram: https://www.instagram.com/karachikingsary/

Buyon.pk – Reshaping Dynamics of Online Shopping

Buyon.pk

Buyon.pk; is one of the leading online shopping website carrying the portfolio of over 30,000 products to sell online. Having a potential reach of 14 million customers in Pakistan, this online marketplace is helping businesses to sell products at zero upfront cost. Buyon.pk is offering an incredible opportunity for sellers who want to earn without putting up initial investment or have technical knowledge. With Buyon.pk, sellers can start their business without any setup fees or any monthly fees. Need is to just complete the seller qualification process with the website along with set of products and their respective prices where they can have seller dashboard for order management along with specialized online seller & customer support. Furthermore, seller got verified orders and their fulfillment being managed by Buyon.pk, leading to efficient cash collection. Moreover, e-commerce training is being provided to support sellers and make their online businesses smooth in the long run.

Not only sellers are being facilitated but the buyers could avail best deals with this variety oriented marketplace. It is considered as the only online store offering least expensive products with the comfort of the home.

In the world of e-commerce, almost every other online shopping store is providing offers but they are having ample of delivery charges with different hidden charges that leave the customer shocked at the time of checkout. Such unwanted charges turn online shopping into vague experience for all shopaholics. So, this was the biggest hurdle faced by shopping enthusiasts who want to have inexpensive product without compromising on quality.

To surpass this competition and resolve the issue of hidden charges while shopping online, Buyon.pk is offering all the products without incurring any delivery charges or hidden charges from 1st October, 2017. Previously, delivery charges were applicable on shopping of products less than Rs.1000 but now despite of the shopping scale, home delivery is totally free across all major cities and towns in Pakistan. Further, Buyon.pk offers all payment options to its customers including Cash On Delivery, Credit / Debit Card payments,  mobile payments, and bank transfer to make any purchase.

Mostly, brands look for competing in this era while retaining the highest returns but in the race, online shopping stores go out of their ways in setting their pricing strategy. Here, Buyon.pk is making all ways as convenient as possible to have customers on board while satisfying them with finest quality products in most reasonable prices.The tight-lipped Buyon.pk team is putting a lid for making the online shopping mechanics better through which online shopping aspect in Pakistan could be enhanced.

Since last few years, there has been a trend adopted of Friday sales by the western culture. Since then, different named Friday sales are being arranged by online shopping stores in the month of November which create a greater buzz among the people who prefer discounts. Thus, in order to fulfill the discount gaps and unlock the spree of excitements, Buyon.pk  arranged the Bachat Friday last year that witnessed the huge sales in 3 days of event. It is worth to mention here that Buyon.pk is going to hold the Bachat Friday event this year as well to continue the success track like last year. It will be the biggest shopping festival based on 3-4 days having thousands of discount deals that cannot even imagine before. From gadgets to men and women clothing, toys, fashion accessories, home decor items & appliances, this sale will raise the game holding the great shopping gala till time. Stay tuned with www.Buyon.pk to know about latest updates regarding Bachat Friday.

Daraz.Pk Teams up with TCF for Independence day Celebrations!

#HumPakistani, Daraz Group, Independence Day Sale, Baghbaan Programme

In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, are having a massive online sale event at www.daraz.pk/independence-day-sale – the event started on August 13 and is still live on the website due to the overwhelming numbers.

#HumPakistani, Daraz Group, Independence Day Sale, The Citizens Foundation

An interesting element of this campaign has been the partnership with The Citizens Foundation. This Independence Day, Daraz partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but has also given customers a chance to donate online. Daraz tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign at http://www.daraz.pk/tcf.

Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.

To drive more and more people to support this cause, donors are being encouraged to take up the Baghbaan Challenge, whereby they need to make a video of their pledge, post it on their social media pages and tag two friends to take the challenge.

Kaymu.pk and Daraz.pk also ran a Tweet to Donate Campaign around the Independence Day Sales! For every tweet received on the campaign, they donated a t-shirt with the Pakistani flag to the various Walls of Kindness around the country. The campaign was very well received with hundreds of shirts donated to the Walls of Kindness and, consequently, Kaymu and Daraz were able to share the Azaadi fervor with the underprivileged segments of society as well.

Daraz Group’s campaign this year has been all about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor.

To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 43,000 shares and 1.2 million views on Facebook.

Safeguard Health and Hygiene Movement Takes Pakistan by Storm Once Again


Commander Safeguard’s latest Mission Clean-sweep adventure is finally out for all to see! The new “Jungle Main Mungle” episode is not only HILARIOUS but also a testimony to the amazing talent Pakistan has to offer!

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty.

It also has incredibly sophisticated animation technology, and a song we just can’t get out of our heads (thanks Shuja Haider and Ahmad Ali Butt). The brand hasn’t stopped at entertaining us though.

Continuing their Sehat o Safai School Education Program, this Independence Day Safeguard has pledged to educate 2 million kids across Pakistan on importance of health and hygiene.

 #CommanderSafeguard #SafeguardPakistan #bbpr

This pledge is part of a larger mission Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene.  Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education though: it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grassroot, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Cleansweep will be playing in schools starting 15th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene, and also to ensure we stay entertained throughout the way. Looking forward to seeing more from this brand in coming months! Ready to be a part of Commander Safeguard’s team and join the movement for a healthy Pakistan. Are you?

Mobilink Sponsors Young Leaders Conference 2016


Mobilink collaborated with the School of Leadership (SoL) for the 15th Young Leaders Conference (YLC 2016). Owing to its undeterred vision of empowering women to the forefront within and outside the company.

Mobilink Sponsors Young Leaders Conference 2016
Mobilink Sponsors Young Leaders Conference 2016

The six day event, which is a thought-provoking leadership conference, was held in Karachi, and some 300 students participated from 65+ cities & villages.

Mobilink sponsored 18 ambitious female participants belonging to far flung areas, such as Larkana, Ghotki, Nawabshah and Jahurabad etc. These young girls were chosen based on their passion and aspiration to make a difference in the community around them.

In addition to mentoring sessions for participants held by the Mobilink team. A Key Note Session – Drop the Gender Mask – was also conducted by representatives of Mobilink. Participants were made aware of gender equality and inclusion at the workplace, and highlighted Mobilink’s efforts across all fronts.

 

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Mobilink has held very proactive stance on economic opportunity – gender diversity and resulting diversity of thought can bring. Mobilink’s internal support programs for women remain the most advanced within the telecom industry. Their award winning initiatives such as the m-Literacy program aimed at women in rural areas, have had spectacular impact.

Mobilink’s vision for inclusive workplace and efforts promoting gender parity are aligned. YLC’s aim to promote social integration and combat discrimination through awareness and constructive action.

Since the conference’s inception in 2002, more than 3800 YLC-ians from 130+ cities & villages have impacted around 4,000,000 individuals across Pakistan, through their Social Action Projects themed around Education, Health, Sanitation, Youth & Women Empowerment, Inclusiveness, Employ-ability, Entrepreneurship, Environment, and Leadership Development & Peace Building.

Mobilink Sponsors Young Leaders Conference 2016

Going forward, the 18 Mobilink sponsored female participants will be collaborating with the company on digital themed social projects. While also working as social ambassadors for promoting gender diversity and inspiring women in their respective cities.

Salman Hafeez, Senior HR Business Partner – South, Mobilink invoked incredible engagement from the audience and reinforced the criticality of the issue by sharing that,

“In an organization where you are only using 50% of your strength to help you achieve your strategy, will you lead the market. How will a country where 50% population is not encouraged to contribute to economy, progress?”

Shireen Naqvi, founder of SoL, appreciated Mobilink’s efforts by stating,

“The session brought clarity on certain sensitive, gender-centric concepts and enlightened the audience. On shifting mindsets from the conventional gender power imbalance towards building a more constructive togetherness.”

Nimra Sohaib, Specialist Digitalization – Mobilink shared.

“Mobilink is part of the very few organizations who have recognized the importance and contribution of women at the workplace and who are taking proactive measures to bring men and women shoulder to shoulder,”

Cornetto Pop Rock – Pyar Wyar

#cornetto #cornettopoprock #bbpr #pyarwyar #biymusic

BodyBeat Events & PR and Empact Activations, the creators of #CornettoPopRock are ecstatic to announce the launch of their third music video nation-wide! The funky rock song #PYARWYAR sung by Quratulain Baloch (aka QB) featuring Noori is written by QuratulainBalouch herself. The psychedelic music video is fantastically directed by Amaan Ahmed from Uncutstudios while BeenishPervaz and Munib Nawaz do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios.

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Quratulain Balouch has been widely recognized as one of the leading female vocalists in Pakistan. She has received several national awards over the years including Lux Style Award for Song of the year in 2012, Lux Style Awards for Best original track in 2012, Pakistan Media Awards 2012, Hum Awards in 2013 and Achievement Award in 2013. QB comments at the live concert.

“I am here at the #CornettoPopRock concert and I’m excited and nervous at the same time. I finally got to perform my original tracks for the first time. So thank you Cornetto for this opportunity.”

Music for this song has been composed by BIY records. The song ‘PYAR WYAR’ is QB’s first attempt at writing her own lyrics and composing her own melody.

Ali Noor added

“after watching her write her own lyrics and be a part of the whole process, it is very clear that QB has the potential to be one of Pakistan’s finest songwriters & we need platforms & initiatives like this one brought to us by Cornetto to surface the concert culture again.”

He Added

‘What is very exciting about #CornettoPopRock is that it has actually supported our creative process to the fullest and that is something which is unique and rare. Because usually, brands just ask you make songs that they want but Cornetto gave us full creative freedom which is a big deal’

Talking about this new release, Amaan Ahmed, the director of the video said,

‘this song is all about emancipation and practicing the freedom to live and explore everything that the world has to offer. The fit of this song in all its lyrical genius is such a perfect marriage with Cornetto, as the brand too primarily focuses on youngsters daring to live and love and explore different avenues of freedom around them. I wanted this video to be hip, funky, colorful and loud, much like the poprock composition of this song and the hip and happening feel of the brand. Cornetto and Pyar Wyar together felt like the best complimenting ingredients to a delicious video direction!’

#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by the mega youth brand Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone.

The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBaloch and the international sensation Ali Zafar.

 Take a look at our latest music video on; http://www.cornettocupidity.pk/cornetto-pop-rock/videos/

Daraz.pk Shares Eid Gifts with Underprivileged


In spirit of Ramzan and Eid, Daraz.pk sought to give back to the community with donations to the nation’s upcoming and leading organizations

Daraz, the leading e-commerce platform in Pakistan,has recently went through a successful merger with online shopping portal Kaymu.Pk.

Daraz.Pk spent Eid this year by sharing the festivities with the underprivileged community. The Daraz team distributed clothing items as Eid gifts amongst young students at The Footpath School and the Seylani Welfare Trust, organizations dedicated to the welfare and development of society.

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Daraz.pk distributed clothing items to over 300 students at the Footpath School, an initiative of Ocean Welfare Organization to educate underprivileged children in the area. Additionally, over 1300 clothing items were donated amongst people at the Seylani Welfare Trust, a leading charitable organization.

This was Daraz’s way of spreading smiles across faces of numerous young children and their families, to mark the spirit of Ramzan and Eid. Daraz.pk is dedicated to contributing towards the welfare of the people, with a keen focus on the less fortunate, and will continue to give back to society via various CSR campaigns in the future as well.

Kaymu.pk Merges Daraz.pk


Kaymu.pk merges Daraz.Pk. Both the leading e-commerce players in Pakistan, have agreed to join forces in order to enhance the value proposition to customers and sellers and accelerate growth. Both platforms will remain active with their current brand names, but the new entity, Daraz Group, will integrate the operations under one roof. Daraz and Kaymu have built unique expertise in their respective business models, and the decision to operate the two entities together will give the group a 360 degree ownership of e-commerce market in Pakistan.

 The companies join forces to become the No. 1 online shopping destination in Pakistan

Daraz will continue to operate as a B2C (Business-to-Consumer) marketplace for branded, original products, with premium fulfillment and value-added-services to help professional sellers scale their business. Daraz will continue to provide its customers with 7 day return policy for its wide range of original, quality products from local and international brands.

Kaymu.pk merges Daraz.Pk

Kaymu.pk merges Daraz.pk, ecommerce, online shopping

Kaymu will continue to operate as an open marketplace for smaller businesses and individuals to interact directly with customers through a community based trading platform.

 Bjarke Mikkelsen, co-CEO Daraz Group, states:

“Daraz and Kaymu have both built successful operations in their respective markets. The merger is now the next step to offer our sellers the best possible solutions to grow their online business, and to start capitalizing on the synergies between the platforms.

In addition to the local benefits of a more integrated strategy, we are excited to build a best-in-class team in Karachi for our central functions like IT, marketing and Business Intelligence in order to unite the best practices from the B2C and the C2C world.”

 Dr. Jonathan Doerr, co-CEO Daraz Group, adds:

“We now need to closely analyze the local presence in each respective market and based on the operations and market structure, design the optimal individual strategies. Several cross-country task forces have already started their work to develop the most efficient plans for Daraz Group.”

Ali Zain Sheikh, Managing Director Kaymu Pakistan, said:

“We are very excited to start building an integrated platform with our colleagues from Daraz. By uniting Kaymu’s expertise in C2C and Daraz’ best-in-class B2C operations we will be able to achieve more together than we could ever imagine individually.”

ARY Digital Naye Kahaniyion ki Barsaat


Having continuously entertained their viewers throughout Ramadan and the week long special Eid transmissions. ARY Digital Naye Kahaniyion Ki Barsaat this summer. Let’s explore the new stories of life with ARY Digital starting from 11th July 2016.

ARY Digital Naye Kahaniyion ki Barsaat, bandhan

Bandhan, the first of ARY Digital Naye Kahaniyion Ki Barsaat, is a story of a dominant single-parent mother. Over-powering the emotions and decision of everyone else in the house. The cast includes, Aanita Camfer, Madiha Rizvi, Palwasha Abrar, Jaweriya Ajmal, Ali Hassan, Aliya Ali, Hammad and others. Commences from 11th July Monday to Thursday at 7:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, saheliyan

Saheliyan, starting from 11th July Monday to Thursday at 7:30 pm. It is a story of three college going girls belonging to different classes having one thing in common: dreams. Staring Qavi Khan, Ismat Iqbal, Ayaz Samoo, Komal Aziz, Adila Khan, Sundus Tariq, Nazeed Raza, Maria Khan and others.

ARY Digital Naye Kahaniyion ki Barsaat, naimat

Naimat is Sara and Babar’s story. Once happily married couple, but life brings a reason for them to be apart. With cast Suneeta Marshal, Zahid Ahmed, Samina Ahmed, Kiran Haq, Semi Pasha, Shahood Alvi, Ismat Zaidi and others. The first episode of the drama will air on 11th July Monday at 8:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, tum milay

Tum Milay is a story of a girl Nimra who came from US to fulfill her father’s last wish of getting buried in Pakistan. Casting Affan Waheed, Sehr Afzal, Waseem Abbas, Maham Amir, Ali Abbas, Shamim Hilaly, Badar Khalil, Huma Nawab, Usman Pirzada, Seemi Pasha and others. Starting from 11th July Monday at 9:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, Mien Mehru Hoon

Mien Mehru Hoon is a story of a girl whose name is Mehru, and surviving with her present in the hope of better future. She dreams of living a princess life after marriage. Sidra Batool is playing the character of Mehru. Others include; Imran Aslam, Salma Hassan, Ahmed Hassan, Tipu Shareef, Nazia Malik, Zaheen Tahira, Shehzeen Rahat, Sundus Gulzar and others. Starting from 11th July Monday to Thursday at 10:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, Aap Kay Liye

Aap Kay Liye will start from 12th July Tuesday at 8:00 pm with Samina Perzada, Faysal Qurashi, Areej Fatima, Waseem Abbas, Salma Hasan, Saifi Hasan, Ghanna Ali, Asad Siddique and others. Teri Chah Main, a bold story starts from 13th July Wednesday at 8:00 pm staring Maria Wasti, Farhan Saeed, Salman Shahid, Saboor Ali, Faryal Mehmood, Shakeel, Ismat Iqbal, Asim Azhar and others.

ARY Digital Naye Kahaniyion ki Barsaat, ghayal

Ghayal a story about love, obsession, jealousy and trust with Sumbul Iqbal, Gohar Mumtaz, Asad Siddiqqui, Tipu Shareef, Kiran Tabeer, Shahzeen Rahat, Talat Hussain, Abid Ali, Humaira Zaheer, Farah Shah, Ismat Iqbal and others; starts from 21st July Thursday at 8:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, teri chah mein

Don’t miss ARY Digital Naye Kahaniyion ki Barsaat this summers.