Daraz.Pk Teams up with TCF for Independence day Celebrations!

#HumPakistani, Daraz Group, Independence Day Sale, Baghbaan Programme

In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, are having a massive online sale event at www.daraz.pk/independence-day-sale – the event started on August 13 and is still live on the website due to the overwhelming numbers.

#HumPakistani, Daraz Group, Independence Day Sale, The Citizens Foundation

An interesting element of this campaign has been the partnership with The Citizens Foundation. This Independence Day, Daraz partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but has also given customers a chance to donate online. Daraz tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign at http://www.daraz.pk/tcf.

Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.

To drive more and more people to support this cause, donors are being encouraged to take up the Baghbaan Challenge, whereby they need to make a video of their pledge, post it on their social media pages and tag two friends to take the challenge.

Kaymu.pk and Daraz.pk also ran a Tweet to Donate Campaign around the Independence Day Sales! For every tweet received on the campaign, they donated a t-shirt with the Pakistani flag to the various Walls of Kindness around the country. The campaign was very well received with hundreds of shirts donated to the Walls of Kindness and, consequently, Kaymu and Daraz were able to share the Azaadi fervor with the underprivileged segments of society as well.

Daraz Group’s campaign this year has been all about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor.

To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 43,000 shares and 1.2 million views on Facebook.

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Safeguard Health and Hygiene Movement Takes Pakistan by Storm Once Again


Commander Safeguard’s latest Mission Clean-sweep adventure is finally out for all to see! The new “Jungle Main Mungle” episode is not only HILARIOUS but also a testimony to the amazing talent Pakistan has to offer!

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty.

It also has incredibly sophisticated animation technology, and a song we just can’t get out of our heads (thanks Shuja Haider and Ahmad Ali Butt). The brand hasn’t stopped at entertaining us though.

Continuing their Sehat o Safai School Education Program, this Independence Day Safeguard has pledged to educate 2 million kids across Pakistan on importance of health and hygiene.

 #CommanderSafeguard #SafeguardPakistan #bbpr

This pledge is part of a larger mission Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene.  Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education though: it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grassroot, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Cleansweep will be playing in schools starting 15th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene, and also to ensure we stay entertained throughout the way. Looking forward to seeing more from this brand in coming months! Ready to be a part of Commander Safeguard’s team and join the movement for a healthy Pakistan. Are you?

Kaymu.pk Merges Daraz.pk


Kaymu.pk merges Daraz.Pk. Both the leading e-commerce players in Pakistan, have agreed to join forces in order to enhance the value proposition to customers and sellers and accelerate growth. Both platforms will remain active with their current brand names, but the new entity, Daraz Group, will integrate the operations under one roof. Daraz and Kaymu have built unique expertise in their respective business models, and the decision to operate the two entities together will give the group a 360 degree ownership of e-commerce market in Pakistan.

 The companies join forces to become the No. 1 online shopping destination in Pakistan

Daraz will continue to operate as a B2C (Business-to-Consumer) marketplace for branded, original products, with premium fulfillment and value-added-services to help professional sellers scale their business. Daraz will continue to provide its customers with 7 day return policy for its wide range of original, quality products from local and international brands.

Kaymu.pk merges Daraz.Pk

Kaymu.pk merges Daraz.pk, ecommerce, online shopping

Kaymu will continue to operate as an open marketplace for smaller businesses and individuals to interact directly with customers through a community based trading platform.

 Bjarke Mikkelsen, co-CEO Daraz Group, states:

“Daraz and Kaymu have both built successful operations in their respective markets. The merger is now the next step to offer our sellers the best possible solutions to grow their online business, and to start capitalizing on the synergies between the platforms.

In addition to the local benefits of a more integrated strategy, we are excited to build a best-in-class team in Karachi for our central functions like IT, marketing and Business Intelligence in order to unite the best practices from the B2C and the C2C world.”

 Dr. Jonathan Doerr, co-CEO Daraz Group, adds:

“We now need to closely analyze the local presence in each respective market and based on the operations and market structure, design the optimal individual strategies. Several cross-country task forces have already started their work to develop the most efficient plans for Daraz Group.”

Ali Zain Sheikh, Managing Director Kaymu Pakistan, said:

“We are very excited to start building an integrated platform with our colleagues from Daraz. By uniting Kaymu’s expertise in C2C and Daraz’ best-in-class B2C operations we will be able to achieve more together than we could ever imagine individually.”

ARY Digital Naye Kahaniyion ki Barsaat


Having continuously entertained their viewers throughout Ramadan and the week long special Eid transmissions. ARY Digital Naye Kahaniyion Ki Barsaat this summer. Let’s explore the new stories of life with ARY Digital starting from 11th July 2016.

ARY Digital Naye Kahaniyion ki Barsaat, bandhan

Bandhan, the first of ARY Digital Naye Kahaniyion Ki Barsaat, is a story of a dominant single-parent mother. Over-powering the emotions and decision of everyone else in the house. The cast includes, Aanita Camfer, Madiha Rizvi, Palwasha Abrar, Jaweriya Ajmal, Ali Hassan, Aliya Ali, Hammad and others. Commences from 11th July Monday to Thursday at 7:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, saheliyan

Saheliyan, starting from 11th July Monday to Thursday at 7:30 pm. It is a story of three college going girls belonging to different classes having one thing in common: dreams. Staring Qavi Khan, Ismat Iqbal, Ayaz Samoo, Komal Aziz, Adila Khan, Sundus Tariq, Nazeed Raza, Maria Khan and others.

ARY Digital Naye Kahaniyion ki Barsaat, naimat

Naimat is Sara and Babar’s story. Once happily married couple, but life brings a reason for them to be apart. With cast Suneeta Marshal, Zahid Ahmed, Samina Ahmed, Kiran Haq, Semi Pasha, Shahood Alvi, Ismat Zaidi and others. The first episode of the drama will air on 11th July Monday at 8:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, tum milay

Tum Milay is a story of a girl Nimra who came from US to fulfill her father’s last wish of getting buried in Pakistan. Casting Affan Waheed, Sehr Afzal, Waseem Abbas, Maham Amir, Ali Abbas, Shamim Hilaly, Badar Khalil, Huma Nawab, Usman Pirzada, Seemi Pasha and others. Starting from 11th July Monday at 9:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, Mien Mehru Hoon

Mien Mehru Hoon is a story of a girl whose name is Mehru, and surviving with her present in the hope of better future. She dreams of living a princess life after marriage. Sidra Batool is playing the character of Mehru. Others include; Imran Aslam, Salma Hassan, Ahmed Hassan, Tipu Shareef, Nazia Malik, Zaheen Tahira, Shehzeen Rahat, Sundus Gulzar and others. Starting from 11th July Monday to Thursday at 10:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, Aap Kay Liye

Aap Kay Liye will start from 12th July Tuesday at 8:00 pm with Samina Perzada, Faysal Qurashi, Areej Fatima, Waseem Abbas, Salma Hasan, Saifi Hasan, Ghanna Ali, Asad Siddique and others. Teri Chah Main, a bold story starts from 13th July Wednesday at 8:00 pm staring Maria Wasti, Farhan Saeed, Salman Shahid, Saboor Ali, Faryal Mehmood, Shakeel, Ismat Iqbal, Asim Azhar and others.

ARY Digital Naye Kahaniyion ki Barsaat, ghayal

Ghayal a story about love, obsession, jealousy and trust with Sumbul Iqbal, Gohar Mumtaz, Asad Siddiqqui, Tipu Shareef, Kiran Tabeer, Shahzeen Rahat, Talat Hussain, Abid Ali, Humaira Zaheer, Farah Shah, Ismat Iqbal and others; starts from 21st July Thursday at 8:00 pm.

ARY Digital Naye Kahaniyion ki Barsaat, teri chah mein

Don’t miss ARY Digital Naye Kahaniyion ki Barsaat this summers.

Ahmed Butt to host ‘The BUTT Show’ on Hum TV


Proving his mettle through various phenomenal performances. Most recently in ARY Film Awards 2016 on mimic session of the singer Taher Shah. Hosting two awards shows this year; PAS Awards 2016 and HUM Awards 2016. Ahmed Butt will be seen hosting: The BUTT Show this Eid on HUM TV.

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This show is an Eid special program to be aired on the first two days of Eid. Sohai Ali Abro and Humayun Saeed as the first two guests and Maria Wasti and Behroze Sabzwari as the guests for the 2nd day. It’s a talk show with lots of fun elements to it, breaking the mould from all the typical talk shows. This one involves the guests in odd situations and games giving a candid insight on their personal lives.

On the launch of the new show, Ahmed Butt shares,

“I am honored to be hosting this show on this Eid first day and second day on HUMTV. This show will be a fun based show with lots of talking and I thank all my fans for liking my performance and supporting me. I promise to continue making everyone laugh with my talent.”

Don’t forget to watch this show on the first two days of Eid on HUMTV

Mobilink and Warid Merger Gets Completed

Mobilink and Warid Merger

VimpelCom, Global Telecom Holding (GTH), together with Warid Telecom Pakistan and Bank Alfalah (Dhabi Group shareholders), today announced the completion of the transaction to merge Pakistan Mobile Communications Limited (Mobilink) and Warid Telecom (Warid), creating Pakistan’s next generation digital telecommunications provider.Mobilink Warid Merger.

Mobilink Warid Merger

Combined entity to serve over 50 million customers as Pakistan’s leading high-speed mobile network

Over 50 million customers in Pakistan will benefit from high-speed mobile telecommunications and a best-in-class digital mobile network. The combined Mobilink and Warid entity will be the leading telecommunications provider of 2G, 3G and LTE services in Pakistan, providing higher quality national voice and data coverage, faster downloads, and a wider portfolio of products and services. Jean-Yves Charlier, Chief Executive Officer of VimpelCom, said:

“VimpelCom continues to make significant progressagainst its transformation program. This market consolidation represents a further step in our strategy to strengthen our position in the markets in which we operate. As the VimpelCom Group focuses on an ambitious digital transformation, we are investing in revolutionizing our technology core and product portfolio. We look forward to bringing innovative new products and services to our customers in Pakistan.”

Chairman of Dhabi Group, His Highness Sheikh Nahayan Mabarak Al Nahayan, said:

“I am very happy that we have arrived at this milestone today which marks a unique moment for the Pakistan telecom sector. It is very positive news for Pakistan’s economy. The Dhabi Group remains committed to Pakistan and its economic progress and I would like to thank all the relevant authorities for their support in closing this transaction. I am confident that together, the combined businesses will continue to deliver excellence to their customers while contributing positively to the business environment in Pakistan.”

Mobilink and Warid will benefit from VimpelCom’s USD 1 billion investment into building one of the largest and most ambitious IT infrastructures in the industry. The Group’s new digital systems will enable faster roll-out of new local products and services, particularly in the areas of mobile entertainment, communications, the Internet of Things, and mobile financial services.

Through this, Pakistan’s digital development will be elevated to the next level, further reducing the digital divide. VimpelCom, GTH and Dhabi Group announced the agreement to combine their Pakistan telecommunication businesses on 26 November 2015.

The completion of the transaction follows regulatory approval2 from all the relevant authorities and the subsequent exchange of shares. Mobilink has completed the acquisition of 100 percent of Warid’s shares, and the Dhabi Group Shareholders have acquired 15 percent of the shares of Mobilink.

With the completion of the merger transaction, Mobilink now enters the next major phase of its transformation and Chief Executive Officer Jeffrey Hedberg will hand over the CEO role of Mobilink and Warid to Aamir Ibrahim, currently Chief Commercial Officer and Deputy CEO of Mobilink. Aamir will drive forward and execute the Mobilink and Warid integration, supported by a world-class transformation team from the VimpelCom Group.

Mobilink’s turnaround over the past two years has shown significant improvements in service revenue growth (from -5% to +12% year on year), ARPU (from -11% to +15% year on year) and increased EBITDA margins (from -3 p.p. to +4 p.p year on year). With effect from today, the Mobilink board is chaired by His Highness Sheikh Nahyan Mubarak Al Nahyan, with Jon Eddy as Vice Chairman and consists of five other directors nominated by VimpelCom and GTH.

The Warid board is chaired by His Highness Sheikh Nahyan Mubarak Al Nahyan, with Jon Eddy as Vice Chairman and consists of three other directors nominated by VimpelCom and GTH. On conclusion of the legal merger, the combined entity will have a single board and management structure.

Aamir Ibrahim becomes the CEO of both Mobilink and Warid.Andrew Kemp, the current CFO of Mobilink, will also assume the Warid CFO role.

Jeffrey Hedberg, Chief Executive Officer of Mobilink, said:

“Today we are delighted to bring Mobilink and Warid together. Personally, it has been an exciting and rewarding journey and I will look back with deep pride at how our Mobilink team has worked tirelessly through this rapid turnaround to make the company so successful. The results speak for themselves. I have worked closely with Aamir and the team over the last two years and as I hand over the baton, I have full confidence that Mobilink and Warid will grow from strength to strength.”

The legal merger of the two companies, which will result in one merged legal entity having the same board, and management described above, is expected to be completed within approximately six months, subject to the ful-filment of the required legal processes in Pakistan.

Mobilink and Warid will shortly file a petition to the Islamabad High Court in order to commence the process of legal merger. As previously stated, the transaction is expected to create capex and opex synergies with a net present value of approximately USD 500 million with an annual run rate of well over USD 100 million of free cash flow improvements by year three. The combined revenue of both companies for the 12 months to March 2016 was USD 1.4 billion4.

ARY Shukriya Pakistan Campaign

ARY Announces Shukriya Pakistan Campaign

ARY Digital Network has announced ‘Shukriya Pakistan’ campaign, in collaboration with Brand Engage and Sindh Government. Shukriya Pakistan is a humble attempt to thank our homeland which has undoubtedly given us so much.

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Shukriya Pakistan will be a two week-long celebration that will begin from 1st to the 14th of August 2016. The aim is to highlight and celebrate our love and dedication for Pakistan. Founder and President of ARY Digital Network, Mr. Salman Iqbal, signed an MOU with CEO Brand Engage, Mr. Naseem Akhter. Through which both parties will make efforts to decorate major landmarks around the city of Karachi. Including bridges, roundabouts, greenbelts and OOH signage in the theme of Shukriya Pakistan. Additionally the campaign will also comprise of concerts, events, special fireworks and other activities throughout the tenure.

Speaking at the signing ceremony, Mr. Salman Iqbal – Founder and President of ARY Digital Network said,

“We at ARY have always been at the forefront when it comes to promoting a healthy and positive image of Pakistan. This time around, we wanted to give back to our country and its people, giving them the opportunity to rejoice and take pride in their homeland. A country that has given us so much despite our shortcomings deserves to be appreciated.”

Mr. Naseem Akhter – CEO Brand Engage, said

“It is truly a proud moment for us to celebrate
our country which has been our identity and our home since it came into existence in 1947. We want to create an opportunity to celebrate our rich culture, heritage and independence through this campaign.”

The two week long campaign will invite major advertisers, brands and organizations. Inviting them to come and join hands and collaboratively embark on this journey, to generate positive hype and image of Pakistan. An image that we hope will leave a lasting impact in the hearts and minds of the entire nation this year and for many years to come.

Jazz to Welcome New Subscribers with Free Internet


Jazz has announced 500 Mbs of free data on purchase of all new prepaid Jazz SIMs. This move has been made to welcome new subscribers of Jazz to the network and enables them to experience the country’s fastest 3G on their smartphones.

Speaking about the free internet offer, Muhammad Ali Khan, Director Data & Devices – Mobilink, stated,

“It is more or less a welcome gift from our end to the new members of the Jazz family. This is an offer without any strings attached. All new subscribers will automatically get 500 Mb of data in addition to the PKR 30 balance on their new SIMs. It enables these subscribers to experience the power of Jazz Internet so it becomes a part of their everyday lives.”

The free 500 Mbs of data under this offer are valid for a period of 10 days from the time of SIM activation. This offer is in line with Jazz’s vision to facilitate social media usage through its superior 3G network, and is testament to the fact that Pakistan’s most famous brand is always looking to offer the best data bundles in a bid to create a more open and connected community online.

Allied Bank and Mobilink Partners to Promote Domestic Remittance

Allied Bank Mobilink Partners to promote domestic remittance

Allied Bank, the fourth largest private sector commercial bank in Pakistan with a branch network of over 1,050 branches and Mobilink, the nation’s largest Mobile Network Operator with over 35M subscribers have announced a partnership to promote financial inclusion through enabling of JazzCash domestic remittance services for ABL to mutually serve customers of Allied Bank and Mobilink Microfinance Bank.

The domestic remittance service will enable ABL customers to initiate domestic remittance transaction at an ABL Branch or using available Digital Banking Channel and the beneficiaries of JazzCash can collect the proceeds from any ABL branch in addition to 60K+ JazzCash agent locations throughout Pakistan.

Allied Bank Mobilink Partners to promote domestic remittance

Jeffrey Hedberg, President  & CEO – Mobilink, on his visit to Allied Bank head office at Lahore, said,

“JazzCash is continuously expanding its footprint to reach out with a portfolio of services which bring convenience to the lives of our customers. We are absolutely delighted to partner with Allied Bank as we jointly advance our ambition to build sustainable bridges between the unbanked and banked population across the communities of Pakistan.”

Speaking on the occasion, Mr. Tariq Mahmood, President & CEO ABL said,

“We are excited to collaborate with an experienced partner like Mobilink to launch domestic remittance to usher in the branchless banking services and for furthering the national financial inclusion agenda. This synergy besides improving access to financial services for unbanked segments of the society will establish a direct/ straight through processing of flow of funds from already banked customers to unbanked groups and in bringing them closer to mainstream banking channel.”

Coke Studio 9 Featuring Amjad Sabri

Coke Studio 9 Featuring Amjad Sabri

Season 9 of the signature fusion music platform Coke Studio featuring Amjad Sabri will be remembered by fans for all time to come. Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors. Delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry. Including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.

Coke Sutdio featuring Amjad Sabri

Although Amjad Sabri did not feature in previous seasons of Coke Studio. Tajdar e Haram was performed in Season 8 by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri. Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media. Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated,

“About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”

Rizwan U. Khan, General Manager of Coca-Cola Pakistan, stated:

“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today.”

He further added,

“It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”

The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons. As well as several upcoming and talented singers performing for the first time in Coke Studio. While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.

Strings commented.

“We’ve always believed in collaborations because this is how the industry grows. After the monumental response of season 8, we decided to bring on board 6 of Pakistan’s leading music directors to be a part of Coke Studio. Our vision since season 7 has been to involve more and more people from our music industry and make this platform a collective dream. When we presented the idea to Coca-Cola, they loved it and were fully supportive. It was a challenging task and our guidance was required throughout the process, but today we are extremely satisfied that we took this initiative.”

The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams. It is viewed by fans in some 150 countries and has been exported to 20 countries. In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.