Daraz.Pk Teams up with TCF for Independence day Celebrations!

Daraz group, in collaboration with Mobilink, teamed up with TCF (The Citizens Foundation) this independence day. Baghbaan Programme, #HumPakistani and 70% off ‘Independence Day Sale’ were the salient features.


In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, are having a massive online sale event at www.daraz.pk/independence-day-sale – the event started on August 13 and is still live on the website due to the overwhelming numbers.

#HumPakistani, Daraz Group, Independence Day Sale, The Citizens Foundation

An interesting element of this campaign has been the partnership with The Citizens Foundation. This Independence Day, Daraz partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but has also given customers a chance to donate online. Daraz tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign at http://www.daraz.pk/tcf.

Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.

To drive more and more people to support this cause, donors are being encouraged to take up the Baghbaan Challenge, whereby they need to make a video of their pledge, post it on their social media pages and tag two friends to take the challenge.

Kaymu.pk and Daraz.pk also ran a Tweet to Donate Campaign around the Independence Day Sales! For every tweet received on the campaign, they donated a t-shirt with the Pakistani flag to the various Walls of Kindness around the country. The campaign was very well received with hundreds of shirts donated to the Walls of Kindness and, consequently, Kaymu and Daraz were able to share the Azaadi fervor with the underprivileged segments of society as well.

Daraz Group’s campaign this year has been all about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor.

To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 43,000 shares and 1.2 million views on Facebook.

#CokeStudio9 – Unique Experience for Deaf Community

#CokeStudio9 brings a unique experience for the deaf Community. Innovative technology combined with platform’s philosophy of inclusivity.
Coke Studio for the deaf.


Preceding the launch of #CokeStudio9, Pakistan’s biggest music platform. Coca-Cola Pakistan brings unique experience for the Deaf Community of Pakistan. Innovative technology combined with the platform’s philosophy of inclusivity. Coke Studio for the Deaf enables people with little or no hearing ability to get the basic experience of music.

This amazing invention was revealed in a mega event in Karachi on 31st July. Here are some of the pictures to give a sneak peak to the event. #CokeStudio9 Coke Studio for the Deaf.

#CokeStudio9, Coke Studio for the deaf

At the heart of the unique studio-like set-up enabling hearing impaired persons to feel and experience music of Coke Studio. Sofa or Couch embedded with hundreds of vibration engines & LED lights synced with sound of the song being played.

A grand LED installation around the couch provides synchronized mood lighting to elevate the experience visually. LED screen in front of sofa displays the video playback, while studio is propped with guitars on stands. A drum kit and a keyboard on a stand adding to the overall ambience.

Invented in China, setup was first tested by Coca-Cola brand team in Bangkok. Group of 8 students and faculty of the Deaf Reach School tried out the system first hand. All the students & faculty members were taken to Bangkok for the experience. Their experience was nothing short of remarkable, with the group members actually experiencing Coke Studio for the very first time in their lives!

Based on this great success, Coca-Cola Pakistan decided to acquire the system for long-term use in Pakistan. With a vision to enable more people from the Deaf Community to also experience the music of Coke Studio. The system will reach Pakistan in near future.

Here’s video of the amazing experience

Coke Studio will launch this biggest & boldest #CokeStudio9 in August. It will feature both established artists and many talented newcomers. Coke Studio promises to be a launch pad for their careers, as it has been for others before them in the past 8 seasons.

#CokeStudio9 creates unique music experience for the Deaf

In a statement about the event, the General Manager of Coca-Cola Pakistan, Rizwan U. Khan stated.

“Coca-Cola, because of its all inclusive brand trait, revolves around bringing people together. It shrinks social barriers and encourages people to share their emotions and experiences.

However, despite reaching the masses, an estimated 9 million of our population have some form of hearing impairment, and have not experienced the magic of Coke Studio.

We are really happy that we are now able to make them a part of this unique experience and keep them connected with other people who have been enjoying Coke Studio for the past 8 years.”

Richard Geary, founder and director of the Deaf Reach Program in Pakistan endorsed the partnership with Coke Studio.

“Our collaboration with Coke Studio reflects our approach towards opening new experiences for the Deaf Community and creating enabling opportunities for their inclusion and success.

Geary further added,

“Coke Studio’s new initiative will not only draw a circle to include those who are often marginalized, but serve to create more awareness and acceptance from the mainstream audience, helping them to better understand the challenges faced by those with a hearing impairment.”

#CokeStudio9, Coke Studio for the deaf

Daraz.pk Shares Eid Gifts with Underprivileged

Daraz.Pk Shares Eid Gifts With Underpriviliged. Daraz.pk, leading e-commerce platform in Pakistan, spent Eid by sharing festivities with underprivileged.


In spirit of Ramzan and Eid, Daraz.pk sought to give back to the community with donations to the nation’s upcoming and leading organizations

Daraz, the leading e-commerce platform in Pakistan,has recently went through a successful merger with online shopping portal Kaymu.Pk.

Daraz.Pk spent Eid this year by sharing the festivities with the underprivileged community. The Daraz team distributed clothing items as Eid gifts amongst young students at The Footpath School and the Seylani Welfare Trust, organizations dedicated to the welfare and development of society.

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Daraz.pk distributed clothing items to over 300 students at the Footpath School, an initiative of Ocean Welfare Organization to educate underprivileged children in the area. Additionally, over 1300 clothing items were donated amongst people at the Seylani Welfare Trust, a leading charitable organization.

This was Daraz’s way of spreading smiles across faces of numerous young children and their families, to mark the spirit of Ramzan and Eid. Daraz.pk is dedicated to contributing towards the welfare of the people, with a keen focus on the less fortunate, and will continue to give back to society via various CSR campaigns in the future as well.

Kaymu.pk Merges Daraz.pk

Kaymu.Pk merges with Daraz.pk. This merger will give the group a 360 degree ownership of e-commerce market. No. 1 online shopping destination in Pakistan


Kaymu.pk merges Daraz.Pk. Both the leading e-commerce players in Pakistan, have agreed to join forces in order to enhance the value proposition to customers and sellers and accelerate growth. Both platforms will remain active with their current brand names, but the new entity, Daraz Group, will integrate the operations under one roof. Daraz and Kaymu have built unique expertise in their respective business models, and the decision to operate the two entities together will give the group a 360 degree ownership of e-commerce market in Pakistan.

 The companies join forces to become the No. 1 online shopping destination in Pakistan

Daraz will continue to operate as a B2C (Business-to-Consumer) marketplace for branded, original products, with premium fulfillment and value-added-services to help professional sellers scale their business. Daraz will continue to provide its customers with 7 day return policy for its wide range of original, quality products from local and international brands.

Kaymu.pk merges Daraz.Pk

Kaymu.pk merges Daraz.pk, ecommerce, online shopping

Kaymu will continue to operate as an open marketplace for smaller businesses and individuals to interact directly with customers through a community based trading platform.

 Bjarke Mikkelsen, co-CEO Daraz Group, states:

“Daraz and Kaymu have both built successful operations in their respective markets. The merger is now the next step to offer our sellers the best possible solutions to grow their online business, and to start capitalizing on the synergies between the platforms.

In addition to the local benefits of a more integrated strategy, we are excited to build a best-in-class team in Karachi for our central functions like IT, marketing and Business Intelligence in order to unite the best practices from the B2C and the C2C world.”

 Dr. Jonathan Doerr, co-CEO Daraz Group, adds:

“We now need to closely analyze the local presence in each respective market and based on the operations and market structure, design the optimal individual strategies. Several cross-country task forces have already started their work to develop the most efficient plans for Daraz Group.”

Ali Zain Sheikh, Managing Director Kaymu Pakistan, said:

“We are very excited to start building an integrated platform with our colleagues from Daraz. By uniting Kaymu’s expertise in C2C and Daraz’ best-in-class B2C operations we will be able to achieve more together than we could ever imagine individually.”

Mobilink Partners with QMobile to Launch Two Jazz X 3G Smartphones


Keeping in line with its strategy of vertical integration and introducing economical devices to expedite the market uptake of high-speed mobile internet, Mobilink has partnered Q Mobile to release two new Jazz X Smartphones – JS-1 and JS-7. Q Mobile, under this agreement, will not only manufacture more Jazz X handsets for Mobilink, but also become the brand’s official distributor across Pakistan. Both these handsets and partnership was announced in an event organized in Islamabad where industry stakeholders and tech bloggers were present to witness unveiling.

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Both Jazz X 3G Smartphones are aimed to cater different market segments with different features. Jazz X JS-1 is dual SIM and equipped with 1.0GHz MTK Quad-Core processor along with 8GB ROM/512MB RAM, which provides efficient processing without lag. Android Lollipop 5.1, GPS support and 1400 mAh battery whereby one can enjoy seamless Android experience. Display wise, the device has 4 inches capacitive touch screen which provides for quality images. It also carries a 2 MP rear and Smart front camera to allow for the capture of priceless moments.

Jazz X JS-7, on other hand is packed with features to target young consumers who are more prone to entertainment. Display wise one can watch movies or videos in distant clarity on a 5 inches IPS Gorilla Glass screen on the go. It also allows seamless multitasking along with the power to run graphics enhanced games with a 1.0 GHz MTK Quad-Core processor along with 8GB ROM/1 GB RAM. JS-7 also supports a 5 MP rear camera with autofocus plus LED flash and 2 MP front-facing camera for selfie lovers. Moreover, the handset is packed with GPS support, 2000 mAh battery and ample space to download videos, apps and audio files as the model allows for an expandable memory of up to 32 GB.

Speaking about the need to partner with QMobile, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, commented,

“This partnership allows us to provide our customers with a streamlined set of solutions in order to facilitate their communication needs. QMobile’s expertise allows us to create a leading range of affordable smartphones, which meet market expectations.”

Muhammad Ali Khan, Head of Devices & Data – Mobilink, commented,

“The common understanding is that with the availability of affordable smartphones offering better functionality, smartphone adoption and internet penetration will rise exponentially in the near future. This is the reason we decided to partner with QMobile, as we believe their understanding of the needs of today’s price sensitive consumer coupled with technical expertise can assist us in reaching our vision of a digital Pakistan.”

Zeeshan Akhter, CEO – QMobile, added

“Mobilink’s superior 3G services coupled with our 3G Smartphone manufacturing expertise provides us with a product range capable of disrupting the current affordable market trends. And the power of a brand like Jazz X allows us to venture in to those areas of the local market which have not experienced the benefits of a 3G Smartphone before,”

Zeeshan Yousuf, Director – QMobile, stating the power of the two brands said,

“Jazz, as a brand, has a very rich history. Its re—launch gives Mobilink the edge in terms of recognition in low penetration areas, and the trust of consumers. Together with QMobile, Pakistan’s top selling mobile brand, it shall be able to enlarge its reach in the local mobile market, and look to bring online a significant proportion of the offline population,” .

The devices will soon be available at all Jazz Experience Points, Franchises and QMobile retail outlets across Pakistan in Black, Silver and Navy Blue color variants. Customers buying these two Jazz X devices will also receive PKR 300 balance, 300MBs of data and unlimited Facebook & Whatsapp for up to 3 months (balance and MBs will be posted in three equal installments.

Mobilink Exclusively Launches ‘Alcatel IDOL 3’ in Pakistan


Mobilink has recently re-worked their business strategy and integration into gadgets and smartphones market, which is still untapped and offers promising potential. Keeping up with this strategy of introducing economical 3G devices to expedite the market uptake of high-speed mobile internet, Mobilink has announced that it will exclusively launch world’s first reversible smartphone Alcatel IDOL 3 across Pakistan. This announcement is in line with Mobilink’s bid to reach its goal of a digitally enabled Pakistan.

Mobilink, Mobilink Launching Alcatel IDOL3, Smartphones, Mobilink launching smartphones

Muhammad Ali Khan, Head of Data & Devices – Mobilink commented on this move,

“We are committed to consistently introduce the most appealing and innovative smartphones in the market in support of our digital enablement goals. Alcatel IDOL 3 provides customers with the opportunity to experience Mobilink’s superior data services on one of 2016’s best budget phones[1].”

Nauman Durrani, General Manager Middle East, Pakistan and Egypt – Alcatel, speaking about the reason behind the collaboration with Mobilink,  commented,

“Alcatel is one of the largest handset manufacturer in the world and our goal is democratizing innovation. We are pleased to launch Alcatel Idol 3 in Pakistan with partnership with Mobilink”

Packing the best in flagship smartphone specs, the IDOL 3 delivers on three key user experiences: sound, camera and display. Dual front-facing JBL Audio speakers make the IDOL 3 an on-the-go sound system, without the need of an additional Bluetooth speaker. The 13MP main camera has an industry-leading Sony IMX sensor, offering superior low-light performance.  And the display has also been specially tuned by Technicolor, giving colors on the 5.5” Full HD screen more richness and vibrancy, and better viewing in sunlight conditions. Additionally Alcatel Idol3 comes with free JBL in ear earphones worth Rs7000.

Alcatel IDOL3, Mobilink Lunches Alcatel Idol 3

The Alcatel IDOL 3 is thin, light, and fast enough to do just about anything a user wants from a proper smartphone. On the inside, it has an octa-core Qualcommm Snapdragon 615 processor, 2GB of RAM and 16GB of internal storage running a very close stock version of Android 5.0.2 Lollipop.

The phone offers unique enhancements like the fully reversible user interface that makes the screen adaptive to be right side up, even if the phone itself is upside down.

Availability:

Alcatel IDOL 3 will be available very soon at Mobilink Business Centers across Pakistan. Alcatel IDOL 3 will cost PKR 25,999. Handset is bundled with 6GB free Jazz Internet with validity of 6 months (subject to limit of 1 GB per month)

[1]Note to Editor:  On the list of CNET editors’ best phones of 2016.

Mobilink Launching Pakistan’s Largest Tech Incubator Under ICT R&D Fund

Mobilink vowing to its strategy of boosting Pakistan’s vibrant and emerging Tech ecosystem, is all set to establish Jazz’s ‘National Incubation Center’. NIC will complement Government’s promise for a Digital Pakistan. Center will be setup under the umbrella of National ICT R&D fund.


Mobilink vowing to its strategy of boosting Pakistan’s vibrant and emerging Tech ecosystem, is all set to establish Jazz’s ‘National Incubation Center’. NIC will  complement Government’s promise for a Digital Pakistan.  Center will be setup under the umbrella of National ICT R&D fund.

This incubation center will be first of its kind innovation hub aimed to nurture talent across Pakistan under ‘Jazz XLR8 Program’. The program will bridge the gap between Entrepreneurs, Innovators and Investors, while providing state-of-the-art incubation facilities and access to experts and advisors.

#Mobilink, #Mobilink Signed MoU With ICT R&D Fund, Mobilink to Launch National Incubator Center

Dr. Ismail Shah, Chairman PTA and acting CEO of the ICT R&D, commenting on this initiative said,

“We are excited to launch the National Incubation Center to support the talented youth of Pakistan and an experienced partner like Mobilink will definitely help in raising the bar for startups in the country.”

Jeffrey Hedberg, President & CEO – Mobilink, upon signing the MoU with the ICT R&D Fund, said,

“This is the time for Pakistani startups to take charge of their digital destiny and it gives us immense pleasure to be working with the Government of Pakistan in building the foundation of a sustainable tech ecosystem. A joint public-private partnership provides resources and expertise to enable young entrepreneurs to fulfill their potential and assists them in making their mark across the communities of Pakistan.”

Aamir Ibrahim, Deputy CEO & CCO – Mobilink, further added,

“As a leader in the Digital Revolution, we see a lot of untapped opportunity and potential in the Pakistani market with young resilient startups eager to change the world. We aim to inspire, support and grow our local talent as they band together to lead Pakistan towards a better future in line with our brand ambitions. By taking a hold of such an opportunity, we want the world to know that our country’s youth has immense potential and are willing to use that potential to bring positive changes in the society,”

Mobilink will be operating this world class incubator with its service delivery partner Team Up, bringing expertise of seasoned industry veterans like Zouhair Khaliq and Pervaiz Abbasi, who shall be leading the operations. Jazz’s National Incubation Center could start scouting for Pakistan’s next top startups as early as July 2016.

This latest initiative is also aligned with VimpelCom’s group-wide ‘Make Your Mark’ (MYM) program. Under the program Mobilink has collaborated with LUMS Center for Entrepreneurship (LCE) to provide support and mentorship to 15 startups currently incubated there.  VimpelCom and its operating companies are working across the globe to enhance entrepreneurial ecosystem and to provide guidance to the new generation of digital entrepreneurs. Similar programs are also being implemented in Eurasia, Algeria, Italy and Bangladesh.

TPL Trakker collaborates with Telenor Pakistan to launch indigenous mapping solution


TPL Trakker Limited, claims to be Pakistan’s largest tracking service provider has recently signed an MoU with Telenor Pakistan to launch TPL Maps. This will become Pakistan’s first indigenous digital mapping solution. TPL Maps will provide real-time intelligent routing, also give users access to live traffic updates, turn-by-turn navigation and smart search options. TPL Maps has been created using state-of-the-art technology.

#TPLMaps, #Telenor

TPL Maps will assist users to reach their destinations utilizing the smart search option having over 1.35 million Point of Interests (POIs) across Pakistan to choose from. TPL Maps has over 500 cities and 800,000 distinct housing addresses spread over road network of over 280,000 km. TPL Maps also includes 2D models of over 55,000 POIs which will further assist users identify and reach their desired location in the shortest time period, along with 1500 3D structures of important landmarks around various cities.

#TPLMaps, #Telenor

Irfan Wahab Khan, Deputy CEO & CMO Telenor Pakistan, speaking on the occasion said:

“Being an innovation-driven telecom company, we are pleased to have entered this promotional collaboration with Pakistan’s major tracking service provider. The need for a bespoke mapping solution like TPL Maps was long due in Pakistan where smartphone and internet penetration continues to grow but even the most popular mapping solutions fail to deliver when it comes to turn-by-turn navigation and real-time traffic updates. TPL Maps is a major breakthrough and Telenor Pakistan is delighted to be a part of the development.”

Expressing his vision about TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said:

“We have developed Pakistan’s first comprehensive digital mapping solution via Pakistani talent and resources because we believe a localize, in depth mapping solution for Pakistan will define the future of digital payments, ecommerce, 3G/ 4G and social networking activities. TPL Maps, equipped with smart features, will offer services that will change the future of consumer behavior, navigation, distribution process management, advertising and many other areas alongside navigation and maps related services.”

Jameel further added:

“Partnering with Telenor is a natural fit and we are pleased to have signed this MoU today, two digitally driven Companies are collaborating to bring a fantastic offer.”

#TPLMaps, #Telenor

Some key features of TPL Maps include intelligent search, optimized routing, voice navigation, user profile management, offline navigation, and social media integration.

The app can be downloaded free from Telenor Apps store and Google Play store at links below:

Telenor Apps: http://apps.telenor.com.pk/#/download/1079

Google Play: https://play.google.com/store/apps/details?id=com.tpl.tplmaps&hl=en

 

Mobilink Launches Two Lenovo Smartphone Models in Pakistan

Mobilink, owing to its strategy of introducing affordable 3G devices in Pakistani market to speed-up the uptake of high-speed mobile internet in a bid to reach its goal of a digitally enabled Pakistan, has launched Lenovo’s A6010 & K5 Plus smartphones nationwide.


Mobilink, owing to its strategy of introducing affordable 3G devices in Pakistani market to speed-up the uptake of high-speed mobile internet in a bid to reach its goal of a digitally enabled Pakistan, has launched Lenovo’s A6010 & K5 Plus smartphones nationwide.

Muhammad Ali Khan, Director  Data & Devices – Mobilink speaking at the occasion, said:

 

“We are committed to consistently introduce the most appealing and innovative smartphones in the market in support of our digital enablement goals. For this reason, we decided to launch these two affordable Lenovo smartphones across Pakistan. Lenovo A6010 & K5 Plus provide customers with the opportunity to experience Mobilink’s superior data services on one of the best budget phones available in the market today.”

Sharay Shams, General Manager for Smartphones, Lenovo Middle East, further added,

“We are committed to bring to Pakistan Lenovo smartphones offering brilliant performance and robust features. Many young Pakistanis rely on smartphones to enjoy movies and music on the go and they need stylish devices that are optimized for a multimedia experience at an affordable price.”

#Lenovo, #Mobilink, #Mobilink Launches Lenovo Smartphones, Lenovo A6010

Packing the best in affordable smartphone specs, these two Lenovo devices by Mobilink look to offer three key user experiences: sound, camera and display. The Lenovo A6010 comes with a dual SIM and is fueled by a 1.2GHz Qualcomm Snapdragon 410 Quad core processor, which provides efficient processing without any lag and heats up. Display wise, the device has a 5 inches screen, which is incorporated with a 306 Adreno screen resolution providing for quality images. It also carries an 8 MP rear primary camera, capable of recording HD videos, and a 2 MP back camera.

#Lenovo, #Mobilink, #Mobilink Launches Lenovo Smartphones, Lenovo K5

Whereas the Lenovo K5 Plus is packed with features to target young consumers who need their entertainment needs fulfilled. Design-wise, it offers a pretty handy set with an all-aluminum back, and curved edges. Besides the appearance, the K5 Plus packs decent hardware under the hood to offer consumers great gaming and sound experience through a Qualcomm Snapdragon 616 1.5 GHz quad-core processor, 2 GB of RAM, 16 GB of internal storage (expandable via a microSD card slot), all powered through a removable Li-Ion 2,750 mAh battery. For photography enthusiasts, it supports a 13 MP rear camera with autofocus plus LED flash, and a 5 MP front-facing camera.

Apart from those hardware specifications, both Lenovo smartphones boast a quality dual speaker and Dolby Atmos technology to produce amazing sounds.

Availability:

Both these devices will be available very soon at Mobilink Business Centers across Pakistan. Lenovo A6010 will cost PKR 16,500, while Lenovo K5 Plus will be available for PKR 23,500. Both handsets are bundled with 6GB free Jazz Internet with validity of 6 months (subject to limit of 1 GB per month).

Avanza Solutions Sparks Dialogue on Disruptive Technologies at the 14th International E-Banking Conference & Exhibition

The prestigious event hosted several talks on technological trends, disruptive innovations & Avanza Solutions unveiled their latest development


Avanza Solutions – a Pakistan-based technology company presented a plethora of innovative e-banking solutions at the 14th e-Banking Summit. The event is the largest and most popular e-banking conference & exhibition held in Karachi.

Avanza Solutions introduced a new platform called “Proximate” at the event. Proximate is a Mobile Marketing Platform and Location-aware app with Beacon Technology. It provides businesses the opportunity and ability to inform, greet, engage, and delight their consumers when they’re nearby.

The company has been working aggressively to develop innovative solutions for the challenges faced by the industry. Mr. Waqas Mirza, Managing Director & CMO, Avanza Solutions talked about disruptive technologies in banking in the panel discussion. He said: “Technology is continuously evolving and in order to keep up with this evolution we must be ready to adapt and move with the times. We’ve been working on new initiatives that address conventional problems in new ways, and one such example is our Beacon-enabled B2C and B2B platform ‘Proximate’.”

Avanza Solutions participated in the panel discussions held at the conference, where conversations revolved around the topic of ‘Disruptive Trends in Banking’. Moreover, the conference provided a platform for many industry veterans and seasoned bankers to come together and embark on the futuristic journey of e-banking in Pakistan.

Speaking at the event Mahmood Kapurwala, CEO, Avanza Solutions said: “Innovation and service quality are at the heart of everything we do at Avanza Solutions. We Avanzians are always striving to become bigger and better than we are and this temperament is reflected by the entire company. Over the years, our culture has instilled this remarkable mindset among every member of the Avanza family.”

Since its inception, Avanza Solutions has undertaken progressive strides to become one of the first few software solutions providers in Pakistan that had the ambition and passion to carry the Pakistani flag around the world. It now serves over 300 customers across 45 countries with their 16 years of innovative software and product development.