Mobilink and Warid Merger Gets Completed

Mobilink and Warid Telecom have announced today that merger transaction is successfully completed. Mobilink and Warid Merger Gets Completed. Mobilink Warid Merger


VimpelCom, Global Telecom Holding (GTH), together with Warid Telecom Pakistan and Bank Alfalah (Dhabi Group shareholders), today announced the completion of the transaction to merge Pakistan Mobile Communications Limited (Mobilink) and Warid Telecom (Warid), creating Pakistan’s next generation digital telecommunications provider.Mobilink Warid Merger.

Mobilink Warid Merger

Combined entity to serve over 50 million customers as Pakistan’s leading high-speed mobile network

Over 50 million customers in Pakistan will benefit from high-speed mobile telecommunications and a best-in-class digital mobile network. The combined Mobilink and Warid entity will be the leading telecommunications provider of 2G, 3G and LTE services in Pakistan, providing higher quality national voice and data coverage, faster downloads, and a wider portfolio of products and services. Jean-Yves Charlier, Chief Executive Officer of VimpelCom, said:

“VimpelCom continues to make significant progressagainst its transformation program. This market consolidation represents a further step in our strategy to strengthen our position in the markets in which we operate. As the VimpelCom Group focuses on an ambitious digital transformation, we are investing in revolutionizing our technology core and product portfolio. We look forward to bringing innovative new products and services to our customers in Pakistan.”

Chairman of Dhabi Group, His Highness Sheikh Nahayan Mabarak Al Nahayan, said:

“I am very happy that we have arrived at this milestone today which marks a unique moment for the Pakistan telecom sector. It is very positive news for Pakistan’s economy. The Dhabi Group remains committed to Pakistan and its economic progress and I would like to thank all the relevant authorities for their support in closing this transaction. I am confident that together, the combined businesses will continue to deliver excellence to their customers while contributing positively to the business environment in Pakistan.”

Mobilink and Warid will benefit from VimpelCom’s USD 1 billion investment into building one of the largest and most ambitious IT infrastructures in the industry. The Group’s new digital systems will enable faster roll-out of new local products and services, particularly in the areas of mobile entertainment, communications, the Internet of Things, and mobile financial services.

Through this, Pakistan’s digital development will be elevated to the next level, further reducing the digital divide. VimpelCom, GTH and Dhabi Group announced the agreement to combine their Pakistan telecommunication businesses on 26 November 2015.

The completion of the transaction follows regulatory approval2 from all the relevant authorities and the subsequent exchange of shares. Mobilink has completed the acquisition of 100 percent of Warid’s shares, and the Dhabi Group Shareholders have acquired 15 percent of the shares of Mobilink.

With the completion of the merger transaction, Mobilink now enters the next major phase of its transformation and Chief Executive Officer Jeffrey Hedberg will hand over the CEO role of Mobilink and Warid to Aamir Ibrahim, currently Chief Commercial Officer and Deputy CEO of Mobilink. Aamir will drive forward and execute the Mobilink and Warid integration, supported by a world-class transformation team from the VimpelCom Group.

Mobilink’s turnaround over the past two years has shown significant improvements in service revenue growth (from -5% to +12% year on year), ARPU (from -11% to +15% year on year) and increased EBITDA margins (from -3 p.p. to +4 p.p year on year). With effect from today, the Mobilink board is chaired by His Highness Sheikh Nahyan Mubarak Al Nahyan, with Jon Eddy as Vice Chairman and consists of five other directors nominated by VimpelCom and GTH.

The Warid board is chaired by His Highness Sheikh Nahyan Mubarak Al Nahyan, with Jon Eddy as Vice Chairman and consists of three other directors nominated by VimpelCom and GTH. On conclusion of the legal merger, the combined entity will have a single board and management structure.

Aamir Ibrahim becomes the CEO of both Mobilink and Warid.Andrew Kemp, the current CFO of Mobilink, will also assume the Warid CFO role.

Jeffrey Hedberg, Chief Executive Officer of Mobilink, said:

“Today we are delighted to bring Mobilink and Warid together. Personally, it has been an exciting and rewarding journey and I will look back with deep pride at how our Mobilink team has worked tirelessly through this rapid turnaround to make the company so successful. The results speak for themselves. I have worked closely with Aamir and the team over the last two years and as I hand over the baton, I have full confidence that Mobilink and Warid will grow from strength to strength.”

The legal merger of the two companies, which will result in one merged legal entity having the same board, and management described above, is expected to be completed within approximately six months, subject to the ful-filment of the required legal processes in Pakistan.

Mobilink and Warid will shortly file a petition to the Islamabad High Court in order to commence the process of legal merger. As previously stated, the transaction is expected to create capex and opex synergies with a net present value of approximately USD 500 million with an annual run rate of well over USD 100 million of free cash flow improvements by year three. The combined revenue of both companies for the 12 months to March 2016 was USD 1.4 billion4.

Jazz to Welcome New Subscribers with Free Internet

Jazz welcomes new subscribers free internet by providing 500 MB free for all new activations and port-ins. Validity for free internet will be 10 days.


Jazz has announced 500 Mbs of free data on purchase of all new prepaid Jazz SIMs. This move has been made to welcome new subscribers of Jazz to the network and enables them to experience the country’s fastest 3G on their smartphones.

Speaking about the free internet offer, Muhammad Ali Khan, Director Data & Devices – Mobilink, stated,

“It is more or less a welcome gift from our end to the new members of the Jazz family. This is an offer without any strings attached. All new subscribers will automatically get 500 Mb of data in addition to the PKR 30 balance on their new SIMs. It enables these subscribers to experience the power of Jazz Internet so it becomes a part of their everyday lives.”

The free 500 Mbs of data under this offer are valid for a period of 10 days from the time of SIM activation. This offer is in line with Jazz’s vision to facilitate social media usage through its superior 3G network, and is testament to the fact that Pakistan’s most famous brand is always looking to offer the best data bundles in a bid to create a more open and connected community online.

Allied Bank and Mobilink Partners to Promote Domestic Remittance

Allied Bank Mobilink partners to promote domestic remittance. Mobilink through JazzCash will collaborate with Allied bank


Allied Bank, the fourth largest private sector commercial bank in Pakistan with a branch network of over 1,050 branches and Mobilink, the nation’s largest Mobile Network Operator with over 35M subscribers have announced a partnership to promote financial inclusion through enabling of JazzCash domestic remittance services for ABL to mutually serve customers of Allied Bank and Mobilink Microfinance Bank.

The domestic remittance service will enable ABL customers to initiate domestic remittance transaction at an ABL Branch or using available Digital Banking Channel and the beneficiaries of JazzCash can collect the proceeds from any ABL branch in addition to 60K+ JazzCash agent locations throughout Pakistan.

Allied Bank Mobilink Partners to promote domestic remittance

Jeffrey Hedberg, President  & CEO – Mobilink, on his visit to Allied Bank head office at Lahore, said,

“JazzCash is continuously expanding its footprint to reach out with a portfolio of services which bring convenience to the lives of our customers. We are absolutely delighted to partner with Allied Bank as we jointly advance our ambition to build sustainable bridges between the unbanked and banked population across the communities of Pakistan.”

Speaking on the occasion, Mr. Tariq Mahmood, President & CEO ABL said,

“We are excited to collaborate with an experienced partner like Mobilink to launch domestic remittance to usher in the branchless banking services and for furthering the national financial inclusion agenda. This synergy besides improving access to financial services for unbanked segments of the society will establish a direct/ straight through processing of flow of funds from already banked customers to unbanked groups and in bringing them closer to mainstream banking channel.”

Mobilink Outsources Call Centers to Ibex Global

Mobilink outsources call centers in Lahore and Karachi to Ibex Global (TRG) and Mindbridge. This is enhance customer experience


In a strategic decision, Mobilink outsources calls centers to Ibex Global. Which is a wholly owned subsidiary of ‘The Resource Group’ (TRG) International and Mindbridge. The deal will see Ibex Global retain Mobilink’s current contact center staff on similar financial remunerations, and Mobilink has ensured that there will be no loss of jobs.

The move follows an industry-wide practice to outsource portions of customer care services for better operational efficiency and improved customer experiences.

Speaking about this decision, Aamir Ibrahim, CCO – Mobilink, stated,

“We are confident that this strategic alliance with Ibex Global and TRG will enhance the customer experience and also accelerate the career progression for many of our current employees.”

Nauman Fakhar, Head of Call Centers said,

“This strategic decision has been made while ensuring the employee welfare. This outsourcing has been an unprecedented exercise where we have made sure that the interests of all our employees are safeguarded. I am confident that our outsourced employees will greatly benefit from this transaction and will have fulfilling careers at our outsource partners while our customers will get the highest quality of customer experience that they associate with Mobilink.”

Nadeem Elahi, CEO of IBEX Global Pakistan, said:

“We are very excited about our partnership with Mobilink”. IBEX is not only amongst Pakistan’s largest exporter of IT-enabled services but a leader in providing Business Process Outsourcing Solutions to renowned brands across the globe. With Mobilink, IBEX is proud to work with 4 out of the 5 mobile telecom operators in the country which is a testament to our industry experience and service quality.”

In a similar move last year, Mobilink outsourced a small portion of its call center staff to the internationally acclaimed Business Service Providers as a pilot. After carefully analyzing the benefits of that move, for customers and the employees, Mobilink then decided to fully outsource its Karachi and Islamabad based contact centers.

As Mobilink places the welfare of its employees at the core of its business strategy, the Telco has ensured that the entire outsourcing process is transparent, and all the employees are informed of the transition beforehand. The move will help the outsourced employees in developing their skillsets, as they will be exposed to new challenges and opportunities to further their careers in a dynamic and global business environment.

Jazz Cash Providing Payment Solutions for Kaymu.Pk

Jazz Cash partnering with Kaymu.pk Customers can purchase through Kaymu.pk using Jazz Cash. Customers can pay through Jazz Cash Mobile Account nationwide.


Jazz Cash has recently partnered with Kaymu.pk, the largest e-commerce market place in Pakistan. Customers can now purchase through Kaymu.Pk using Jazz Cash.  This partnership enables customers to pay through various options. Debit / Credit Card, Jazz Cash Mobile Account or through a voucher at any of their nearest Jazz Cash outlet nationwide.

Jazz Cash to offer payment solutions for Kaymu.pk customers (ceremony)

Jazz Cash Escrow service will be offered Kaymu.Pk Customers under this arrangement. This will enable customers to shop online with complete confidence and peace of mind. Customers’ will pay after they are satisfied with the product delivered. Jazz Cash Escrow Service is fully automated. The customer can raise a dispute just by logging into an online portal.  In comparison to the lengthy manual & paper based processes in place with other Escrow Enabled payment gateways in the market.

Kaymu.pk is the leading e-commerce platform in Pakistan for online buying and selling of a wide range of products. Including fashion, health and beauty and electronics. It has, to date, served in over 260 cities across Pakistan and has also managed to develop a dedicated customer base in tier 2 and tier 3 towns & cities.

Jazz Cash and Kamy.Pk Official Statements:

Speaking about this partnership, Aniqa Afzal Sandhu, Head of Digital & Mobile Financial Services – Mobilink, stated,

We are delighted to partner with Pakistan’s leading e-commerce player. Facilitate their customers with a comprehensive online payment solution. This will not only provide convenience to millions of customers making purchases on Kaymu.Pk, but also further the local e-commerce industry.”  

CEO – Kaymu Asia, Niroshan Balasubramaniam, was also present at the ceremony. Speaking at the occasion, Ali Zain Sheikh, Country Manager – Kaymu.pk. said:

“Kaymu.Pk has made its mark as the most widespread network of online customers all over the country. We are all set to revolutionize the e-commerce industry in Pakistan with this collaboration. We are also eager to enable Jazz Cash Escrow. The first of its kind for Pakistan, on our platform and are sure it will mark a shift in online buying and selling. This partnership is a huge step in realizing the vision of a Digital Pakistan and we are very excited to be partnering with Mobilink.”

JazzCash to Offer a One-Touch Solution for Ticket Purchase at Cinepax


JazzCash and Cinepax Cinemas have signed an agreement, whereby all Cinepax Cinemas are now powered by JazzCash’s Payment Gateway. A digital solution to the trials and tribulations of traditional cinema ticket purchasing, it allows moviegoers the convenience of buying tickets by visiting Cinepax’s website or mobile app, booking their tickets and paying through their JazzCash account.

Speaking on the occasion, Aniqa Afzal Sandhu, Head of Digital & Mobile Financial Services – Mobilink, stated,

“This cinema ticketing service is an answer to the prayers of cinema goers. It provides movie buffs with easy access to booking seats for their favorite movies from the comfort of their homes. It also supports our commitment to providing customers with a convenient way of making purchases through a streamlined process demonstrating ease and security.”

Mohsin Yaseen, GM Marketing – Cinepax Cinemas, added

“Our partnership with JazzCash enables us to better facilitate our valued customers, and assists us in reducing the pressure on our box office when tickets for blockbusters go on sale,”

Once customers purchase the ticket using JazzCash, they can just walk to a dedicated kiosk in Cinepax Cinemas to enter their booking ID and get the print outs of tickets they paid for. Going forward, JazzCash and Cinepax are also planning to utilize JazzCash’s NFC payment facilities for ticket purchasing.

Mobilink Partners with QMobile to Launch Two Jazz X 3G Smartphones


Keeping in line with its strategy of vertical integration and introducing economical devices to expedite the market uptake of high-speed mobile internet, Mobilink has partnered Q Mobile to release two new Jazz X Smartphones – JS-1 and JS-7. Q Mobile, under this agreement, will not only manufacture more Jazz X handsets for Mobilink, but also become the brand’s official distributor across Pakistan. Both these handsets and partnership was announced in an event organized in Islamabad where industry stakeholders and tech bloggers were present to witness unveiling.

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Both Jazz X 3G Smartphones are aimed to cater different market segments with different features. Jazz X JS-1 is dual SIM and equipped with 1.0GHz MTK Quad-Core processor along with 8GB ROM/512MB RAM, which provides efficient processing without lag. Android Lollipop 5.1, GPS support and 1400 mAh battery whereby one can enjoy seamless Android experience. Display wise, the device has 4 inches capacitive touch screen which provides for quality images. It also carries a 2 MP rear and Smart front camera to allow for the capture of priceless moments.

Jazz X JS-7, on other hand is packed with features to target young consumers who are more prone to entertainment. Display wise one can watch movies or videos in distant clarity on a 5 inches IPS Gorilla Glass screen on the go. It also allows seamless multitasking along with the power to run graphics enhanced games with a 1.0 GHz MTK Quad-Core processor along with 8GB ROM/1 GB RAM. JS-7 also supports a 5 MP rear camera with autofocus plus LED flash and 2 MP front-facing camera for selfie lovers. Moreover, the handset is packed with GPS support, 2000 mAh battery and ample space to download videos, apps and audio files as the model allows for an expandable memory of up to 32 GB.

Speaking about the need to partner with QMobile, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, commented,

“This partnership allows us to provide our customers with a streamlined set of solutions in order to facilitate their communication needs. QMobile’s expertise allows us to create a leading range of affordable smartphones, which meet market expectations.”

Muhammad Ali Khan, Head of Devices & Data – Mobilink, commented,

“The common understanding is that with the availability of affordable smartphones offering better functionality, smartphone adoption and internet penetration will rise exponentially in the near future. This is the reason we decided to partner with QMobile, as we believe their understanding of the needs of today’s price sensitive consumer coupled with technical expertise can assist us in reaching our vision of a digital Pakistan.”

Zeeshan Akhter, CEO – QMobile, added

“Mobilink’s superior 3G services coupled with our 3G Smartphone manufacturing expertise provides us with a product range capable of disrupting the current affordable market trends. And the power of a brand like Jazz X allows us to venture in to those areas of the local market which have not experienced the benefits of a 3G Smartphone before,”

Zeeshan Yousuf, Director – QMobile, stating the power of the two brands said,

“Jazz, as a brand, has a very rich history. Its re—launch gives Mobilink the edge in terms of recognition in low penetration areas, and the trust of consumers. Together with QMobile, Pakistan’s top selling mobile brand, it shall be able to enlarge its reach in the local mobile market, and look to bring online a significant proportion of the offline population,” .

The devices will soon be available at all Jazz Experience Points, Franchises and QMobile retail outlets across Pakistan in Black, Silver and Navy Blue color variants. Customers buying these two Jazz X devices will also receive PKR 300 balance, 300MBs of data and unlimited Facebook & Whatsapp for up to 3 months (balance and MBs will be posted in three equal installments.

Jazz Heat-wave Relief Camps Active for General Public in Collaboration with Voice of Karachi


To help the public combat extreme temperatures throughout Karachi, Mobilink’s umbrella brand – Jazz partnered with Voice of Karachi (VoK), an association working for the betterment of the city, to set up heat-wave relief camps at various spots in Karachi throughout the month of May.

Moreover, Jazz, in collaboration with the Islamic Relief, has also initiated a SMS based public service announcement (PSA) campaign to spread awareness about precautionary measures during this heat-wave emergency period. Under this campaign, the Telco brand sends out regular text messages to Karachiites featuring emergency numbers in case of a heat stroke, safety tips, and guidelines to nurse a heat stroke victim till help arrives, amongst other related topics.

Mobilink, Jazz, Mobilink Heatwave relief camp

Speaking about the need to assist the local government in ensuring safety of the public during the ongoing heat-wave, Omar Manzur, Head of Corporate Communications – Mobilink stated,

“We believe private-social sector partnerships are imperative in assisting the district government in combating rising temperatures in the metropolis. Our partnership with VoK looks to control the situation before it turns in to a calamity, as witnessed last year, when some 1500 citizens lost their lives from heat strokes.”

He further added,

“The Jazz Heat wave Relief Camps will be setup throughout the month of May, as and when required by the district government and threat updates shared by the Pakistan Meteorological Department,”

Each ‘Jazz Heat wave Relief Camp’ has two 220 liter cold water drums, a water cooler, wet towels, and packets of ORS. While the goods have been donated by Mobilink, its day to day management is under supervision of VoK’s administration.

During similar circumstances last year, Mobilink played its part in assisting heat wave affectees by distributing a total of 10,000 bottles of mineral water, 6000 boxes of juice, 4000 ice packs, 4000 hand sized towels and 40 cooling water fans amongst heat stroke patients, their families and administration staff at several hospitals of Karachi and Hyderabad.

PTA Approves Mobilink – Warid Merger


The Pakistan Telecommunication Authority (“PTA”) has today approved the merger of Pakistan Mobile Communication Limited (“Mobilink”) and Warid Telecom (Private) Limited (“Warid”)*. This is yet another milestone in the regulatory process and follows the approval granted in March, 2016 by the Competition Commission of Pakistan. The deal remains subject to further regulatory approvals and other customary closing conditions.

Jeffrey Hedberg, President and CEO of Mobilink, said:

“We are pleased that the Pakistan Telecommunication Authority has approved the merger of Mobilink and Warid, marking a further important milestone in the regulatory process.  I am confident that the combination of the two businesses will benefit customers through a best-in-class mobile and high-speed network, and contribute to the overall development of the telecommunications sector in Pakistan as an integral part of the economy.  We look forward to bringing innovative technology solutions through world-class telecom services to our customers in the new combined entity.”

*The approval contains certain conditions.

‘JazzCash’ replaces MobiCash


Subsequent to the launch of Jazz as Mobilink’s umbrella brand, continuing the streak to re strategize its brands, Mobilink has now introduced ‘JazzCash’ as its brand name for Mobile Financial Services (MFS), Jazz Cash will replace Mobicash brand. This step is taken to further strengthen Jazz as a one-stop solution to cater the wider needs of subscribers in a digitally progressive modern-day world.

Talking about the launch, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, said:

“The reintroduction of Jazz as the face of Mobilink’s digital journey meant a string of communication solutions under the Jazz ecosystem primed for the digital age.  In this way, our latest offering, JazzCash, is version 2.0 of our mobile financial service, Mobicash.”  

He further added:

“For our customers, Jazz is not just a SIM, it is a platform to further success. Through our combined product offerings under the Jazz ecosystem, we will aim for our customers to understand that that the device they hold in their hands has the power to change their lives and of those around them,”      

Aniqa Afzal Sandhu, Head of Mobile Financial Services – Mobilink, said,

“In a world powered by the internet, it is imperative that we, as a nation, double our efforts to keep pace with the ever changing environment. Mobilink has taken great strides in this regard over the past few years, and the launch of JazzCash as a digitally powered mobile financial service enables us to cater to a larger unbanked market as smartphone usage increases across the country,”

While talking about the diverse portfolio that JazzCash offers, she added,

“Our ever growing product portfolio now includes Domestic Remittances, Transfers to and from Banks, Bill Payments, Mobile Top Ups, ATM Cards, Passport Fee Payment, Online Payment Gateway, Savings, and NFC payments & Life insurance. In addition, we have added more digital channels through which these services can be accessed; our mobile applications for customers and agents will certainly further improve accessibility and reach of financial services for Pakistanis.”

With the launch of JazzCash, available at over 60,000 retail outlets nationwide, Mobilink is looking to revolutionize the way people utilize mobile banking by way of digital integration. In this regard, under JazzCash three new services were announced.

First and foremost, for facilitation of growing number of smartphone users, JazzCash launched an Android based Mobile Account application. This application offers a user friendly interface and a secure transactions platform allowing customers of all networks to perform all necessary financial transactions, which were previously being done only through USSD which was available for Jazz subscribers only.

Secondly, keeping in mind the rapidly growing e-commerce industry, JazzCash is introducing a payment mechanism for online purchases powered with an escrow feature. Subscribers will have an option to pay through their JazzCash Mobile Account and Retailers. In addition, customers of other banks can also pay through Credit or Debit card.

Lastly, Mobile Account users will now also be facilitated through a JazzCash NFC Payment solution. The ‘tap n pay’ facility will soon be available at a number of merchants nationwide over the coming months as a part of providing customers a unique shopping experience at par with international standards.