Telenor Rawaan – Across Pakistan in 7 Minutes

#TelenorRawaan, Telenor Rawaan, Telenor 4G, Travel, Tourism, Wanderlust, Pakistan the beautiful, nationalism, colors of Pakistan

Unless you live on Mars that too with eyes & ears shut, there’s no chance you missed that ‘Telenor Rawaan – Across Pakistan in 7 Minutes’ video around Independence Day. It was all over Television, Facebook, Twitter, Instagram, YouTube, Cars, Mobiles, almost every where! And oh boy, didn’t everyone just love those beautiful landscapes, those lyrics and catchy tune hooks you onto it. Telenor Rawaan was pretty much talk of the town and everyone yes everyone loved it. Let’s have the feels again.

Patriotism in Pakistan is always on the rise in August owing to Independence Day feels. Institutions to individuals and Government to Corporate, everyone tries to translate their version of patriotism into creative advertising, endorsement or a patriotic song. Telenor, to the contrary has braced Nationality in a non-clichéd manner this time around through Telenor Rawaan campaign.

Shot in 21 locations, covering a total distance of some 8400 KM, touching 3 International boundaries, covering all provinces, Telenor Rawaan video was bound to make an impact.

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#TelenorRawaan is story of a music director in search of the perfect tune. He packs his bags and sets off to explore, search and experience. Ends up finding a lot more than just the tune. He roams through lengths of the country passes through every province and gather pieces of diversified culture, assembles to make the bigger picture – Pakistan the Beautiful.

Telenor, through this Telenor Rawaan ad established that they aren’t a telecom operator anymore. They are beyond that – redefining customer relationship and interacting with customers on a more personalized level. Telenor is well on its way to become a fully-fledged Digital company, a fact consolidated by its acquisition of the 4G network.

Jami, renowned video director, the man behind this awesome video masterfully highlights the true beauty of Pakistan. Delivers the underlying message of roam, explore, acknowledge and respect each & everything about Pakistan. Amazingly beautiful sceneries, tombs, forts, deserts, glaciers and mountains – Telenor Rawaan ad has it all. Shani Arshad has done an equally great job composing a very catchy tune that hooks the listener onto it. Sung in 4 regional languages, each more beautiful and catchy than other.

Voice, lyrics, tune and video everything complementing the other makes Telenor Rawaan one of the most impactful campaigns by the brand

Campaign was acclaimed, loved, shared, tweeted and talked about by everyone in Pakistan and abroad. Official hashtag #TelenorRawaan made rounds everywhere on social media. People, beyond their perceptions and associations enjoyed, rejoiced and loved every bit of this Telenor Rawaan ad. After many years someone tried to blend regional languages, highlight scenic beauty of the country and promote tourism – importantly project the soft image of Pakistan. Apart from all the patriotic feels,  this campaign has elevated the art of advertising. Kudos to the creative team, great concept & execution indeed.

As a viewer & social media activist, I got to see people’s resolve to roam around and explore Pakistan the beautiful once again. People shared photos and their experiences, memories & pictures traveling across Pakistan. So much so, it finally got me & my friends moving – big deal. As per Pakistani way of commandment I must say #Shukriya Telenor Rawaan though.

Nescafe moves to Tumblr.

Nescafe becomes first brand in Pakistan to move to tumblr, Nescafe moves to tumblr

NESCAFE moves to Tumblr, a platform which it hopes will build stronger relationships with younger consumers. NESCAFE Becomes First Brand in Pakistan to do so. Tumblr hosts more than 250 million blogs and 110 billion individual posts and is a cross between a micro-blogging site and social network.

NESCAFE is Nestle’s top-performing brand on social media.

with more than 1.3M fans in Pakistan on Facebook and 11.5K followers on Twitter. The brand started the global shift to Tumblr in September last year.

NESCAFE moves to Tumblr!

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Samra Maqbool, Head of Communication and Marketing Services, said,

“The relationship between brands and consumers needs to be more inclusive and allow conversations. While formal, direct marketing remains relevant, we cannot overlook the endorsements that come from our regular users.”

Nadia Omer, Business Manager Coffee and CPW, said:

“Moving to Tumblr makes sense because it will help us widen our reach among millennials and provide young NESCAFE lovers the chance to engage with the brand. Tumblr’s also mobile-friendly so we are hoping to win with the consumers.”

Globally the brand has seen a rise in consumer engagement and sales after the move to Tumblr and remains positive about the impact of ecommerce on the brand. Since the website is mobile enabled, consumers will be able to purchase NESCAFE coffee and coffee machines by sending a text.

“That will ensure that the consumer’s experience is uninterrupted. How great is that?”

Nadia further added. Kamil Khan, Manager Digital and Social Media commented.

“Nestle’s aims to be the number one Nutrition, Health and Wellness Company to leverage digital, moving to tumblr has been a bold move for us. With the competitive landscape we understand the need to constantly innovative and experiment all the while, keeping our consumers at the heart of it all.

Kamil further added:

Tumblr is an attempt for us to create deeper relationships with our consumers, it shall allow our fans to share images, videos, GIFs and other coffee-related content- all in one place- whenever they like”