Coke Studio 9 Featuring Amjad Sabri

Coke Studio 9 Featuring Amjad Sabri

Season 9 of the signature fusion music platform Coke Studio featuring Amjad Sabri will be remembered by fans for all time to come. Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai.

With the duo of Bilal Maqsood & Faisal Kapadia of Strings as Executive Producers, the Season will bring together multiple music directors. Delivering music of different genres will bring forth the talent of some of the most accomplished and major names of the industry. Including Noori, Shani Arshad, Jaffer Zaidi, Shiraz Uppal, Faakhir Mehmood and Shuja Haider.

Coke Sutdio featuring Amjad Sabri

Although Amjad Sabri did not feature in previous seasons of Coke Studio. Tajdar e Haram was performed in Season 8 by Atif Aslam, as a tribute to the original performers, Ghulam Farid Sabri and Maqbool Ahmed Sabri. Amjad Sabri had also helped Coke Studio on this rendition. The rendition gained worldwide fame with over 33 million views on digital media. Speaking about his kalaam during the recording in May, the late Amjad Sabri had stated,

“About 40 years ago, my father and Nusrat Fateh Ali Khan read this kalaam at a dargah in Karachi and 40 years later, Rahat and I are reading it again (on Coke Studio Season 9).”

Rizwan U. Khan, General Manager of Coca-Cola Pakistan, stated:

“Coke Studio is the ultimate manifestation of Coca-Cola’s music strategy and Season 9 will further strengthen Coca-Cola’s cultural leadership, celebrating diversity while bridging barriers relevant to the youth of today.”

He further added,

“It is very distressing that Amjad Sabri himself will not be with all of us to see Season 9 go on air in August. His death is a huge national loss.”

The vast talent on the music direction and production side will be matched in Season 9 by a dazzling array of artists, many of whom have performed in previous Coke Studio seasons. As well as several upcoming and talented singers performing for the first time in Coke Studio. While national icons who have performed previously include the likes of Abida Parveen, Rahat Fateh Ali Khan, Sanam Marvi, Umair Jaswal, QB, Saieen Zahoor, Ali Azmat, Noori, Zeb Bangash, Faakhir and Meesha Shafi to name a few, the new artists include Shilpa Rao, Mehwish Hayat, Momina Mustehsan, Natasha Khan, Ali Khan, Rizwan Butt, Basit, Rachel Viccaji, Nirmal Roy and of course the maestro of qawwali, Amjad Sabri.

Strings commented.

“We’ve always believed in collaborations because this is how the industry grows. After the monumental response of season 8, we decided to bring on board 6 of Pakistan’s leading music directors to be a part of Coke Studio. Our vision since season 7 has been to involve more and more people from our music industry and make this platform a collective dream. When we presented the idea to Coca-Cola, they loved it and were fully supportive. It was a challenging task and our guidance was required throughout the process, but today we are extremely satisfied that we took this initiative.”

The unrivaled success of Coke Studio over the years in connecting deeply and emotionally with the people and especially the youth, is evident from its immense digital footprint with 6.3 million fans on Facebook, more than 170 million YouTube views and 7.5 million plus audio streams. It is viewed by fans in some 150 countries and has been exported to 20 countries. In Pakistan it has proved to be a unique platform for high profile projection of everyone associated with the music industry, including singers, back up vocalists, composers, producers, musicians and technical persons of every possible specialty, without whose invaluable contribution no Season could have been produced.

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Amjad Sabri – RIP

AmjadSabri, Amjad Sabri

I’ll start this by saying Rest in Peace Amjad Sabri. May Allah Grant you highest Ranks in Jannah. Having said that, I don’t say I was your biggest fan or anything like that. I don’t know you personally, haven’t ever met not even remotely connected. Just that, today when I saw your name trending on Twitter . I was shocked to learn about your sad demise. I felt terrible as if a dear one departed that too – shot dead. I can’t imagine what your family, friends and acquaintances would be going through. Thoughts and prayers for them.

All I know is when I entered home from office, my mom told me with teary eyes “see what they did to Amjad Sabri”. She was cursing your murders and praying for your maghfirat. Speaking from religious perspective, passing away in Ramazan is like a desirable death for Muslims.

 

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I don’t know how big a star, Qawwal or cultural artist you were and it doesn’t even matter now. Stars never die its the human being who departs. Today we mourn that human being who has departed leaving behind the legacy of Sabri Family.  Everywhere on the television and social media people are heart-broken, mourning Amjad Sabri regardless of taste in music or any other affiliation etc. This surely means you were a great human being than a qawwal.

Sadness is in the air, whole nation is in a state of shock and mourning. Today Exactly depicts that verse someone wrote decades ago:

کچھ اس ادا سے بچھڑا کہ رُت ہی بدل گئی

اک شخص سارے شہر کو ویران کرگیا

May Allah give your family patience and ability to bear this loss. May Allah have mercy on us all. May Allah protect us all in this Holy month of Ramazan. Things at Karachi are getting worse again. Lets pray to the Almighty for peace and prosperity in our homeland specially Karachi.

I will end this post with video-link to that beautiful kalam Amjad Sabri recited this very Sehri on Sama Tv. Seems like Allah Almighty has listened to his prayers and granted him what he’s praying for:

Amjad Sabri’s last kalam

Note – Please refrain from posting those raw-blood stained images. Amjad Sabri has always been a smiley jolly person. Seeing him soaked in bllod is extremely disturbing. Also we should have some respect for the slain.

Update:

Season 9 of Coke Sutdio featuring Amjad Sabri. The maestro recorded a qawwali alongside Rahat Fateh Ali Khan for Coke Studio 9 (set to release soon).