Lays #PlantAPack Campaign

Lays Pakistan is on a roller coaster since the start of 2016 and it keeps getting better. From New year GIFs to launch of #YogurtAndHerb with abuzz then video bumper of #CleanAndGreen campaign last weekend featuring Wasim Akram. Lays keep on stirring digital spectrum routinely.

Taking the #CleanAndGreen initiative, video bumper that featured Wasim Akram, further ahead Lays Pakistan has launched #PlantAPack Campaign. It was kick-started from IBA Karachi yesterday 26th Jan 2016.

So this was today’s action by #Lays at #IBA #Karachi #PlantAPack #CleanAndGreen

A video posted by Abrar Qureshi (@abrar.qureshy) on Jan 26, 2016 at 12:57pm PST

Here’s a little glimpse of all the action that #PlantAPack brought in IBA Karachi today and it goes without saying, kudos to Lays team.

#PlantAPack #Lays #CleanAndGreen Lays Chips

#PlantAPack Activity:

This is a simple activity aimed to engage youth and divert their attention towards need of plantation. We all consume oxygen beyond cast and creed so this is one converging point.

  • Band Ambassadors dressed as tree mascots and they showing participants how to #PlantAPack.
  • Planting a pack is inverting a lays pack (Inside out) then filling it with soil and planting a flower/plant, the bags are hence utilized as bases/replacements for flower pots.
  • For each planted pack they are producing 3 pounds of oxygen.
  • The planted packs are displayed on an ECO BOARD (ECO Board is the artificial wall at university where all the planted packs are displayed).

#PlantAPack #CleanAndGreen #Lays Lays Pakistan Lays chips

Action packed on-campus activity made rounds on social media as well. All and sundry
warmly welcomed and appreciated this initiative by Lays Pakistan at large. People were majorly amazed by brilliance of the idea and smooth execution at one of finest institutions of Pakistan. The official hashtag of this campaign #PlantAPack started trending in no time and kept trending for couple of hours. People shared their thoughts about the idea, aspirations from the campaign etc. Here are few screen-shots from Twitter.

People, generally, seemed happy and wished Lays Pakistan well for this amazing campaign and talked about how important and critical plantation and greenery is for Pakistan today. People hoped that scope of this activity will be enhanced to all major cities and institutions of Pakistan.

I personally think, this is a great initiative from Lays Pakistan, kudos to the creative team for coming up with this idea and whoever managed it on ground. Plus, this should set an example for other brands to come forward and payback the society in similar manner – so meanwhile let’s just #PlantAPack for #CleanAndGreen Pakistan.


LAYS #CleanAndGreen Campaign

Lays has taken over digital media since new year eve with back to back campaigns and 12418104_1233365713356667_5394873898520693378_nstuff. Few weeks ago Lays launched new flavor #YogurtAndHerb and this ad featuring football sensation Messi & Sultan of swing Wasim Akram that took over social spectrum alongside an amazing campaign with hashtag #YogurtAndHerb . Last weekend Lays launched a 15sec video bumper featuring our very own Wasim Akram munching YogurtAndHerb, the new addition to Lays flavors with a strong message of keeping Pakistan #CleanAndGreen.

Purposefully shot this ad, with strong positive message for society, shows Wasim Akram  12417702_1235725823120656_682657408984249864_nenjoying bites of this irresistibly yummy #YogurtAndHerb wearing that cool shirt from previous ad.  Important message in that bumper was Wasim Akram throwing Lays wrapper in basket emphasizing to keep Pakistan #CleanAndGreen.

Here’s the video bumper:

The #CleanAndGreen campaign launched on 23rd January 2016. The initiative behind the campaign is to spread the message of keeping Pakistan Clean And Green by taking simple steps such as putting trash where it belongs. The aim is to spread awareness and create a positive impact in the fight against littering. People appreciated this Clean and green message and initiative by Lays Pakistan and presented their views on the matter. Owing to that, #Lays #YogurtAndHerb and #CleanAndGreen started trending shortly after the bumper video went live on Lays’ Facebook page on Saturday evening.

Here are few screen shots:

Lays Clean & Green ad

It is always reassuring and good to see when private sector specially the multi-nationals come forward with such CSR initiatives beyond business objectives to payback the society the best way they can. I personally wish Lays’ well for this initiative and their future CSR initiatives. This 15sec bumper videos seems like kickstarting of something big, lets keep fingers crossed and meanwhile enjoy irresistibly yummiclous YogurtAndHerb, the real treat for taste-buds in this chilly weather.