#CokeStudio9 – Unique Experience for Deaf Community

#CokeStudio9 brings a unique experience for the deaf Community. Innovative technology combined with platform’s philosophy of inclusivity.
Coke Studio for the deaf.


Preceding the launch of #CokeStudio9, Pakistan’s biggest music platform. Coca-Cola Pakistan brings unique experience for the Deaf Community of Pakistan. Innovative technology combined with the platform’s philosophy of inclusivity. Coke Studio for the Deaf enables people with little or no hearing ability to get the basic experience of music.

This amazing invention was revealed in a mega event in Karachi on 31st July. Here are some of the pictures to give a sneak peak to the event. #CokeStudio9 Coke Studio for the Deaf.

#CokeStudio9, Coke Studio for the deaf

At the heart of the unique studio-like set-up enabling hearing impaired persons to feel and experience music of Coke Studio. Sofa or Couch embedded with hundreds of vibration engines & LED lights synced with sound of the song being played.

A grand LED installation around the couch provides synchronized mood lighting to elevate the experience visually. LED screen in front of sofa displays the video playback, while studio is propped with guitars on stands. A drum kit and a keyboard on a stand adding to the overall ambience.

Invented in China, setup was first tested by Coca-Cola brand team in Bangkok. Group of 8 students and faculty of the Deaf Reach School tried out the system first hand. All the students & faculty members were taken to Bangkok for the experience. Their experience was nothing short of remarkable, with the group members actually experiencing Coke Studio for the very first time in their lives!

Based on this great success, Coca-Cola Pakistan decided to acquire the system for long-term use in Pakistan. With a vision to enable more people from the Deaf Community to also experience the music of Coke Studio. The system will reach Pakistan in near future.

Here’s video of the amazing experience

Coke Studio will launch this biggest & boldest #CokeStudio9 in August. It will feature both established artists and many talented newcomers. Coke Studio promises to be a launch pad for their careers, as it has been for others before them in the past 8 seasons.

#CokeStudio9 creates unique music experience for the Deaf

In a statement about the event, the General Manager of Coca-Cola Pakistan, Rizwan U. Khan stated.

“Coca-Cola, because of its all inclusive brand trait, revolves around bringing people together. It shrinks social barriers and encourages people to share their emotions and experiences.

However, despite reaching the masses, an estimated 9 million of our population have some form of hearing impairment, and have not experienced the magic of Coke Studio.

We are really happy that we are now able to make them a part of this unique experience and keep them connected with other people who have been enjoying Coke Studio for the past 8 years.”

Richard Geary, founder and director of the Deaf Reach Program in Pakistan endorsed the partnership with Coke Studio.

“Our collaboration with Coke Studio reflects our approach towards opening new experiences for the Deaf Community and creating enabling opportunities for their inclusion and success.

Geary further added,

“Coke Studio’s new initiative will not only draw a circle to include those who are often marginalized, but serve to create more awareness and acceptance from the mainstream audience, helping them to better understand the challenges faced by those with a hearing impairment.”

#CokeStudio9, Coke Studio for the deaf

#PakistanKeNaam – Share a Coke With Pakistan


Coca-Cola Pakistan has recently launched localized version of it’s global campaign “Share a Coke”. Along with introducing 150 common Pakistani names which were printed on Coke cans & bottles, a limited time Green Coca-Cola can is also marketed. The idea is to share Coke’s love for Pakistan – and the campaign name is #PakistanKeNaam.
Campaign was launched during WT20 2016, Circket is what keeps us Pakistanis United & patriotic in its own way so the idea of patriotism is blended very nicely in Coke’s campaign communication with the Cricket craze.

From a consumer’s perspective It is so great to see our desi names on Coca Cola cans. This gives a unique sense of belonging towards the brand. And apart from regular desi names there were some surnames and nick names used on these bottles as well doubling the fun.

By-the-way, did you spot your name yet? I got mine 🙂

Fun-Trip for a Cause


Franklin D. Roosevelt said “A nation that destroys its soils destroys itself. Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” We in Pakistan unfortunately do the opposite and rant about pollution, global warming and what not but don’t ever pay attention to environment. 5th June of every year is observed as World Environment Day. Even I didn’t know if it wasn’t for Coca-cola, which organized an expedition trip to Nathiagali in wake of World Environment Day.  Coca-cola is celebrating 100 years of its couture bottle this year.

Coke khulen khushiyan
#CokeTriptoNathiagali

To start with it looked like a perfect opportunity to spend the day out closer to the nature with 100 complete strangers, less we knew about the social responsibility side of the trip. Around 50 people were boarded from Lahore to Rawalpindi on 4th June’s evening, stayed there for night and a total of 100 volunteers set foot for Nathiagali on 5th June from Islamabad. Enjoying the rainy ride with strangers from all walks of life, it was supposedly a fun trip until we entered Elite Hotel in Nathiagali where WWF personnel briefed about Sub-Watershed Management Project in Ayubia National Park followed by a 4KM walk on pipeline track that was built during British rule from Donga Gali to Ayubia.

Following are some of the images from the trip, all photos taken from the Facebook group so all the credit goes to whoever uploaded it there:

#CokeTriptoNathiagali

It was quite informative in terms of how rich we are in natural habitats in our northern areas and alarming that we are doing very less to preserve it. Good that MNCs are up for the task beyond their commercial interests but as individuals or as a nation we are practically doing nothing in this regard.

Project is sponsored by the Coca-cola foundation, goal was to sustain the flow of clean water in selected springs and streams and conserve the area’s biodiversity.​. Project started back in 2009 in 6 phases with an allocated budget of $ 0.8 Million. Following are project highlights and key points:

  • 118 hectors of block plantation (60,000 INDIGENOUS TREES)
  • Treatment of 11002m2 of landslides and treatment of 3125.9m2 of landslips
  • 85 community members trained in nursery & plantation techniques
  • Facilitate control grazing of practices on grasslands of 120 ha
  • 15000 fruit plants (apple, apricot and plumb and peach varieties) planted
  • 3295m2 of field terraces improved
  • 18150 trees planted for farm forestry
  • ​Provided 500 Fuel efficient stoves​
  • Provided 83 Solar water heaters​
  • 13 public places/households walls and roof insulated for heat conservation ​
  • ​10 Village Officers & Women Officers established (4 women organizations established)​
  • ​2 Clean-up Activities of Lake Saif-ul-Malook collected more than 1200 KGs of solid waste collected and safely disposed​
  • ​Developed educational awareness material for local communities​
  • ​142 teachers trained on the importance of biodiversity and environment protection​
  • ​80 schools reached and 55 nature clubs established​

Event hype was created on Twitter and Facebook through hashtag #CokeTriptoNathiagali and volunteers tweeted live for public awareness. It was a well planned and executed event and indeed an important learning & our national obligation to safeguard natural habitats. They have come a long way and still much to do, they take volunteers who can help, let’s make difference this summer and lend a hand to WWF people and contribute to environmental safety and restoration.

Honoring Women – CCBPL Savvy & Successful Awards


We Pakistanis are very strange people. Surprising and shocking simultaneously. 3 days ago a women was stoned to death outside Lahore high court by family for she married out of own choice. Media took up the issue, everyone ranted about women rights, and taboo of honor killings. Yesterday evening, in very city of Lahore, Coca Cola Pakistan organized an event to honor and acknowledge Pakistani females who have achieved something. Event was named as Savvy & Successful where 6 Pakistani females were awarded and acknowledged for their achievements on personal and community levels.

images-96

It was a wonderful event arranged at Lahore Expo Center; following 6 iconic women were acknowledged and awarded for their outstanding achievements, breaking all the stereotypes about women prevailing in our society. Looking at their profiles and achievements its impossible not be surprised that our nation is so blessed with such great women of substance.

  1. Ameena Syed – Managing Director Oxford Press, mind behind Karachi & Islamabad literature festival, first ever Pakistani woman to head a multinational company, she has also been awarded Knight of the Order of Art and literature by Government of France and Order of British Empire (OBE)
  2. Ayesha Farooq – Ayesha is a fighter in every meaning of the word. She’s Pakistan’s first and only female combat-ready fighter pilot.
  3. Naseem Hameed – Naseem is south Asia’s fastest woman and as called many times ‘Queen of Track’ she wom gold medal in SAF games 2010 in 100 meters sprint event. She’s inspiring upcoming athletes in her academy “Naseem Hameed Sports Academy”  
  4. Nilofer Shahid – The Runway Empress of Pakistan is undoubtedly the fashion icon of Pakistan. She was awarded Order of Arts & Letters from the Government of France. Nilofer is the only Pakistani fashion designer who has exhibited at world renowned venues like Louvre in Paris, Royal Albert Hall in UK and the list goes on.
  5. Roshaneh Zafar – Roshaneh started Kash foundation in 1996 on Grameen model that microfinances women. She has been awarded with Tamgha-e-Imtiaz from Government of Pakistan and One Women Initiative award from U.S. state department in 2009.
  6. Samina Baig – Samina set foot on Mount Everest in 2013 at age of 22. She became the youngest Muslim and Pakistan’s only woman to have summit the Mount Everest.

CCBPL being a commercial venture, honoring and acknowledging women from different walks of life is a testimonial to the fact that our women are not behind any other women in the world, they have proven their mettle in all fields and grounds, provided some support from our society these women can do wonders.

This wasn’t just a corporate event or a PR stunt, rather it was mystical endowment of coke’s vision and core values they believe in women empowerment. Top management along with Coca Cola groups HR director Ms. Rengin Oney and Coca Cola International’s President Mr. Ahmet C. Bozer were present at the ceremony. Ms. Oney said women have been nurturing and empowering lives since the beginning of times. Mr. Bozer loud & clear mentioned corporate vision regarding women empowerment, acknowledging their contributions and achievements. In his keynote speech, Mr. Bozer said a research was conducted in the US that woman does 60% of the total work yet they get less than 20% of the share in income, it was about housewives. This whole savvy & successful event was a testimonial to cokes’ vision of women empowerment and acknowledges their contributions.

Chief Guest at the Savvy & Successful awards 2014 was the honorable Governor Punjab, Mr. Chaudhry Muhammad Sarwar. He, in his address, told that he has always been speaking up for women rights and struggling for it.

Successful & Savvy awards started in 2013 by CCBPL. 2014 event award ceremony was followed by a fashion show by Pakistan’s fashion icon Ms. Nilofer Shahid and spectacular liver performance of Coke Studio.

Such esteemed guests’ presence at these kind of events which carry a strong message to the society balances out all the negativity that sad  events like honor killings create. Government and private sector’s like-mindedness in issues such as women empowering is indeed a very good positive and healthy sign for society at large. As the honorable Governor said, the kind of progress and achievements I see today in females, day isn’t very far when these talented ladies will take over the society as driving force.