Cornetto Pop Rock – Pyar Wyar

#cornetto #cornettopoprock #bbpr #pyarwyar #biymusic

BodyBeat Events & PR and Empact Activations, the creators of #CornettoPopRock are ecstatic to announce the launch of their third music video nation-wide! The funky rock song #PYARWYAR sung by Quratulain Baloch (aka QB) featuring Noori is written by QuratulainBalouch herself. The psychedelic music video is fantastically directed by Amaan Ahmed from Uncutstudios while BeenishPervaz and Munib Nawaz do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios.

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Quratulain Balouch has been widely recognized as one of the leading female vocalists in Pakistan. She has received several national awards over the years including Lux Style Award for Song of the year in 2012, Lux Style Awards for Best original track in 2012, Pakistan Media Awards 2012, Hum Awards in 2013 and Achievement Award in 2013. QB comments at the live concert.

“I am here at the #CornettoPopRock concert and I’m excited and nervous at the same time. I finally got to perform my original tracks for the first time. So thank you Cornetto for this opportunity.”

Music for this song has been composed by BIY records. The song ‘PYAR WYAR’ is QB’s first attempt at writing her own lyrics and composing her own melody.

Ali Noor added

“after watching her write her own lyrics and be a part of the whole process, it is very clear that QB has the potential to be one of Pakistan’s finest songwriters & we need platforms & initiatives like this one brought to us by Cornetto to surface the concert culture again.”

He Added

‘What is very exciting about #CornettoPopRock is that it has actually supported our creative process to the fullest and that is something which is unique and rare. Because usually, brands just ask you make songs that they want but Cornetto gave us full creative freedom which is a big deal’

Talking about this new release, Amaan Ahmed, the director of the video said,

‘this song is all about emancipation and practicing the freedom to live and explore everything that the world has to offer. The fit of this song in all its lyrical genius is such a perfect marriage with Cornetto, as the brand too primarily focuses on youngsters daring to live and love and explore different avenues of freedom around them. I wanted this video to be hip, funky, colorful and loud, much like the poprock composition of this song and the hip and happening feel of the brand. Cornetto and Pyar Wyar together felt like the best complimenting ingredients to a delicious video direction!’

#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by the mega youth brand Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone.

The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBaloch and the international sensation Ali Zafar.

 Take a look at our latest music video on; http://www.cornettocupidity.pk/cornetto-pop-rock/videos/

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CORNETTO POP ROCK – Season 1

Cornetto Pop Rock, Zoe Viccaji, Umair Jaswal, Jhoom

#CornettoPopRock proudly launches the first of six music videos nation-wide! We kick start the pop rock revolution with a phenomenal duet of Pakistan’s dynamic duo Zoe Viccaji and Umair Jaswal. This is the first time Umair Jaswal and Zoe Viccaji have produced an original duet together. The catchy song ‘Jhoom’ is written and composed by Zohaib Kazi and shot in the beautiful landscapes of Pakistan. Amaan Ahmed from Uncut studios brings the song and video together by beautifully capturing the scenic journey. Beenish Pervaz and Aamna Aqueel do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios. The video truly showcases Pakistan in the most positive light.

Jhoom begins with Umair and Zoe driving down to some beautiful landscapes followed by them crashing a beach party. The star struck kids rejoice the revival of live music that only takes us into our actual #cornettopoprock concerts. These videos will bring together the entire music campaign.

Umair Jaswal has taken the media by storm after his hit number ‘Sammi Meri Waar  he also debuted in the new drama serial Mor Mahal and now this fantastic duet with Zoe Viccaji for #CornettoPopRock. Zoe Viccaji is yet another youthful icon that instantly shot to fame for a jazzy and pop beats.

Zoe Viccaji comments on ‘Jhoom’,

Even though it was scorching hot I really enjoyed the experience, especially driving around in the vintage MG convertible.” The director of the videos Amaan Ahmed comments, “ The video is full of adventure. It was fun shooting in Baluchistan and adding colorful footprint to the pristine locations.”

#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone. The platform is the brainchild of Empact Activations & BB Events & PR. The Season 1 line up includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, , Umair Jaswal, Qurram Hussain, Zoe Viccaji, Quratulain Baloch and the international sensation Ali Zafar.

Cornetto Pop Rock – Season 1 [Islamabad]

#BBPR, Cornetto Pop Rock, #CornettoPopRock

BB Events & PR & Empact Activations hosted the grand and majestic Finale of the national series of concerts for #CornettoPopRock. Still to come, are six music videos that will ignite the fans of Pop and Rock all over the world. The Finale concert hosted over 5,000 students from all over Islamabad who witnessed history in the making. The star-studded line up kept the audience roaring for 3.5 hours at a stretch. Anoushey Ashraf started the show with Islamabad auditions winner, Sami Qureshi (from AIR University), followed by rocking performances by Zoe Viccaji, Umair Jaswal , Noori and Ali Azmat. If that’s not enough, #CornettoPopRock showcased a one-of-a-kind light show that has only been witnessed in international concerts aboard. The biggest surprise of this star studded night was, the very popular Quratulain Baloch joining Noori on stage to unveil their QB’s solo track for #CorenttoPopRock. And that’s not all, #CornettoPopRock showcased 4 brand new tracks at this concert. Two solos by Noori, and Ali Azmat and two duets of ‘Umair Jaswal and Zoe Viccaji’ & ‘Ali Azmat and Noori’. Never has Islamabad witnessed so much energy, enthusiasm and excitement!

Here are few glimpses from the concert:

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#CornettoPopRock is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students.

The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Umair Jaswal, Quratulain Baloch & Zoe Viccaji.  There will also be two spectacular wild card performances by Q from JoSh and the Pakistani superstar Ali Zafar.

The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression to what cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated film Karachi Se Lahore.

Given the brand’s historic association with the music scenario in Pakistan, it is proud to announce Cornetto Pop Rock for the youth of the country, a platform dedicated to reviving music in Pakistan, armored with an ensemble cast of artistes unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them.

#CornettoPopRock, #BBPR

#cornettopoprock is set to release 6 Music Videos in May/June/July 2016 which includes three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noori and Quratulain Baloch.  The six music videos are conceptualized by Empact Activations and BB Events & PR and will be directed by the one and only Amaan Ahmed from Uncut Studios.

#Cornettopoprock will not only be showcasing the POP-ROCK culture through its music talent but also styling by Pakistan’s most renowned designers. The panel of designers includes Nomi Ansari, Deepak Perwani, Munib Nawaz, and Aamna Aqueel, with make up by celebrity stylist Beenish Pervaiz in Karachi and Juju from Tony n Guy in Lahore.

#Cornettopoprock opened its doors to university bands by providing them a larger then life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands were held in three cities; only to choose the most deserving talent to open the #cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.

Pop Rock Generation wouldn’t have been possible without the support of the dynamic Mr Asad Malik (senior brand manager- Cornetto) who had the following to say on the occasion:

“Cornetto is a brand that believes in helping youth express themselves.  The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”