Shan Foods At It Again!

shan goes biryani

Its that time of year again when all brands jump on Zaalima bandwagon. Meanwhile every other brand was busy mocking each other’s creativity skills through TV and print ads, Shan played it real smart. Shan, food, biryani, zaalimaIt all started with Nescafe calling chai an old fashioned way to kick-start the day. Tea lovers raised concerns on social media about this. Coke, then made a zaalim entry to the scene saying ‘zaalima, chai nahi coca-cola pila de’ giphy (2).gifChai wars started right there with brands from every corner contributed their two cents to the Zaalima theme. While everyone else was going Zaalmia, Shan went BIRYANI!Zaalima, Shaan Biryani

Shan is known for making ads that pull heart’s strings with a notion ‘food connects us’ like they did in that #khushiyanChakhLo campaign.

While its getting mixed reaction on social media this 3:22 min long new Shan Biryani ad has everything to love. From incorporating localized cultural elements to embracing changing dynamics because of CPEC and how our social system operates. How warm our people are and how they welcome foreigners with open arms. In the end, food does connect us all.Shaan, Zaalima, BiryaniStory revolves around a Chinese couple settled in Lahore. Husband tells her spouse to make friends around and she complaints about cultural differences and all. She then gets the idea to make new friends around but trying local food and gets Shan Biryani Masala from a local store. Tries her luck with biryani and apparently aces it and neighbors loved that. Here’s complete ad video:

Though this ad has given birth to a new banter of ‘Chinese can cook better Biryani than Lahoris‘ I still liked this ad, did you?

 

foodpanda Best of 2016 – #DontCook

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad

As the year comes to end we wait for year’s best deals around, but we all truly wait for best of  foodpanda deals because, IT’s FOOD People!!! To say the least, Best of 2016, has begun and the hype has aroused the foodies in every nook and corner of the country. Its party time, give your mums, sisters, wives etc a break tell them #Don’tCook from 23rd to 25th Dec and enjoy because foodpanda has some crazy-ass deals for you!

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad

Acha don’t get curious here’s the first sneak peak of the biggest-ever discounts on our favorite eateries in Islamabad and Rawalpindi. So here you go:

Al-Nakheel

Craving for delicious Lebanese food in town? try Al-Nakheel  Humous + Shishtawook + Bread (3 pcs) for Rs 500

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad, Al Nakheel

Angelo’s

Panini + Fries + Sauce for Rs 300

foodpanda, #DontCook, Best of 2016 23rd-25th Dec, Islamabad, angelos

Babu

Chicken Boti Boneless + Chicken Wings + Beef Boti for Rs 730

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, babu

Baramda

Everything on Baramda’s menu is best, 2 Aalo parathas for Rs 240

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Bramda

Desi Cuisine

For Desi Chaska – Chicken Kabab Masala + Lahori Biryani + Chicken Kabab + Roti + Raita + Salad + 1/2ltr Drink for Rs 675

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Desi Cuisine

The Grilled Burger

Any 3 Burgers + 3 Garlic Mayo Fries + 1.5ltr Drink for Rs 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, The Grilled Burger

Good enough?? Nah Nah keep scrolling & be ready for the ultimate surprise..

OMG – 80% SPECIAL WOW!!

Cheese Factor

Lets get an overdose of cheese, say CHEESE – Flat 80%. Yes. FLAT 80% on Friday only!!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Cheese Factor

China Bowl

Dil Chinese Chinese hogaya – 80% on the entire menu because it’s Saturday night! 😉

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, China Bowl

Desi Bites

Flat 80%. Plan a dawat already!! on the menu this Saturday!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Desi Bites

Ha Pi

Chinese never fail to amuse us! Flat 80%. ni haa eeyun

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, ha pu

Round House Pizza

Pizza for everyone with 80% I guess!

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Round House Pizza

I know you’re already having foodgasm but let’s see what do we have from Nationwide Food Chains because “iss parcham ke saye talay hum aik hain :)”

Domino’s

Large Pizza with a Large Drink for Rs 869+ tax

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Domios

Hardee’s

3 Chicken Tender Sandwiches + 3 Small Fries + 3 Drinks in Rs. 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Hardee's

Johnny Rockets

1 Crispy Rocket + Fries + Drink for Rs 450

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Johny rockets

McDonald’s

Meera Ji’s very own M.C.-Dunaald is offering 1 Big Mac + 1 Regular Drink in Rs 350

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, McDonalds

OPTP

For the love of Aalu! OPTP with its signature family box! 2 GMC Burger + 2 Fish Burger (single) + OPTP Wings (6 Pcs) + 1 Shrimps & Chips for Rs 1000

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, OPTP

Subway

As they say, sehat bhi aur maza bhi. Triple Treat: Any 3 Chicken Subs (six inches) + 3 drinks in Rs. 999

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, Subway

KFC

Do I need to even say for KFC?? 1 Zinger + 1 Drink + 1 Chicken Piece in Rs. 370

foodpanda, #Don'tCook, Best of 2016 23rd-25th Dec, Islamabad, KFC

Now I know how much you are drooling over these pretty food-images but hey, don’t try these at home coz its #Don’tCook week order right away from foodpanda and enjoy THE BEST OF 2016

Note – Photo credits and discounts information source: foodpanda

Nurpur Ad Campaign is WINNING

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Every Ramazan, local companies put their efforts to bring out best creative ad campaign. Every year there’s this race of most-exciting and acclaimed Ramazan ad campaign. One that grabs attention of audience and leave people talking about it. This year  Nurpur ad is clearly winning so far. Although QMobile and Coke-Zero’s new ads have just released and they look promising too. For now, these ads are making rounds on Social Media with Nurpur  ad leading.

Nurpur ad, Nurpur Ramazan ad, Nurpur Milk ad

Those creatively styled food images complemented by melodious background music does the magic. Model, Sadaf Kanwal appears in between the food-images tasting different items and giving flirty smiles [very aptly put as “Nurpur Seductive TVC for Ramadan 2016 Campaign” by Branding in Asia].

Nurpur Ad – Video

It is worth mentioning here that Nurpur ad is a cluster-breaking effort. This clearly stands ahead of competition. Regardless of technical aspects, this new ad does grab your attention. This Nurpur ad does’t feature any single product like milk or cheese or desi ghee. Ad features all the products hence, communicating a corporate message. Creatively styled-food images of traditional Pakistani food with tagline “Some Traditions are Forever”

I don’t know if they have met their commercial objectives or not, but surely have positioned their brand really well. Although I myself have visited few markets to find out Nurpur milk’s sale/demand has risen after the ad was on-air. Brand and creative team has really done a commendable job not joining the bandwagon.

As a marketing student I hope to see our food & beverage companies to come up with such creative ads in coming future.