Image, pioneer of Chikankari fabric in Pakistan has recently launched their Eid 2016 Pret collection.
Their ready-to-wear line comprise of Signature Chikankari kurta, fully embroidered and embellished with pearls, the Cotton Lawn shirts with full front embroidery and the Cotton Net shirts with embroidery on the front and sleeves. The prints combine pure fabric with rich vibrant hues to create timeless designs in ever changing world. With kurtas priced between PKR 2200 to 6000, the collection is based on a variety of soft pastels.
Creative Director Image, Uzma Ahmad said,
“Keeping the present climate in mind, the pastel colors used are ideal for the summers and we have tried to stay consistent with our pret collection that are wearable throughout the day”
Image Fabrics, pioneer of Chikankari fabric in Pakistan, has recently launched their first retail outlet in Lahore. The newly launched flagship store in Lahore is their third store in Pakistan, after two outlets in Karachi.
Located on the prestigious shopping district of M.M. Alam Road in Lahore, the new Image store is divided in three sections spanning 3 floors – ready-to-wear, printed lawn and unstitched fabric. The interior of the flagship store is done by Architects Inc. and the window display is designed by Sana Bhatti.
The new store stocks the signature range of ready-to-wear ranging from PKR 990 to 6000, unstitched three-piece lawn ranging from PKR 2200 to 6400 and fabric with a wide variety of formal chic Chiffons, Cotton Lawns and Swiss Voile.
Their chic easy ready-to-wear line has launched the brand one step further in the world of fashion. Image ready-to-wear is a combination of fine embroidery and beautiful prints showcasing the elegance of the East. Their lawn prints combine pure fabric with rich vibrant hues to create timeless designs in ever changing world.
Uzma Ahmad, Creative Director Image, commented about the new store, “We are extremely happy with the response that we are getting from our clientele in Lahore and hope to not only open more stores in Lahore but all across Pakistan.”
The new outlet is open 7 days a week from 11:00 am to 10:30 pm and is located at Shop No. 9, 9-Arches Shopping Arcade, M. M. Alam Road, Lahore.