Mobilink Partners with QMobile to Launch Two Jazz X 3G Smartphones

Mobilink, Jazz, Jazz X, Q Mobile, Jazz X Smartphones, Jazz X JS-1, Jazz X JS-7

Keeping in line with its strategy of vertical integration and introducing economical devices to expedite the market uptake of high-speed mobile internet, Mobilink has partnered Q Mobile to release two new Jazz X Smartphones – JS-1 and JS-7. Q Mobile, under this agreement, will not only manufacture more Jazz X handsets for Mobilink, but also become the brand’s official distributor across Pakistan. Both these handsets and partnership was announced in an event organized in Islamabad where industry stakeholders and tech bloggers were present to witness unveiling.

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Both Jazz X 3G Smartphones are aimed to cater different market segments with different features. Jazz X JS-1 is dual SIM and equipped with 1.0GHz MTK Quad-Core processor along with 8GB ROM/512MB RAM, which provides efficient processing without lag. Android Lollipop 5.1, GPS support and 1400 mAh battery whereby one can enjoy seamless Android experience. Display wise, the device has 4 inches capacitive touch screen which provides for quality images. It also carries a 2 MP rear and Smart front camera to allow for the capture of priceless moments.

Jazz X JS-7, on other hand is packed with features to target young consumers who are more prone to entertainment. Display wise one can watch movies or videos in distant clarity on a 5 inches IPS Gorilla Glass screen on the go. It also allows seamless multitasking along with the power to run graphics enhanced games with a 1.0 GHz MTK Quad-Core processor along with 8GB ROM/1 GB RAM. JS-7 also supports a 5 MP rear camera with autofocus plus LED flash and 2 MP front-facing camera for selfie lovers. Moreover, the handset is packed with GPS support, 2000 mAh battery and ample space to download videos, apps and audio files as the model allows for an expandable memory of up to 32 GB.

Speaking about the need to partner with QMobile, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, commented,

“This partnership allows us to provide our customers with a streamlined set of solutions in order to facilitate their communication needs. QMobile’s expertise allows us to create a leading range of affordable smartphones, which meet market expectations.”

Muhammad Ali Khan, Head of Devices & Data – Mobilink, commented,

“The common understanding is that with the availability of affordable smartphones offering better functionality, smartphone adoption and internet penetration will rise exponentially in the near future. This is the reason we decided to partner with QMobile, as we believe their understanding of the needs of today’s price sensitive consumer coupled with technical expertise can assist us in reaching our vision of a digital Pakistan.”

Zeeshan Akhter, CEO – QMobile, added

“Mobilink’s superior 3G services coupled with our 3G Smartphone manufacturing expertise provides us with a product range capable of disrupting the current affordable market trends. And the power of a brand like Jazz X allows us to venture in to those areas of the local market which have not experienced the benefits of a 3G Smartphone before,”

Zeeshan Yousuf, Director – QMobile, stating the power of the two brands said,

“Jazz, as a brand, has a very rich history. Its re—launch gives Mobilink the edge in terms of recognition in low penetration areas, and the trust of consumers. Together with QMobile, Pakistan’s top selling mobile brand, it shall be able to enlarge its reach in the local mobile market, and look to bring online a significant proportion of the offline population,” .

The devices will soon be available at all Jazz Experience Points, Franchises and QMobile retail outlets across Pakistan in Black, Silver and Navy Blue color variants. Customers buying these two Jazz X devices will also receive PKR 300 balance, 300MBs of data and unlimited Facebook & Whatsapp for up to 3 months (balance and MBs will be posted in three equal installments.

Jazz Heat-wave Relief Camps Active for General Public in Collaboration with Voice of Karachi

Mobilink, Jazz, Moblink heatwave relief camp

To help the public combat extreme temperatures throughout Karachi, Mobilink’s umbrella brand – Jazz partnered with Voice of Karachi (VoK), an association working for the betterment of the city, to set up heat-wave relief camps at various spots in Karachi throughout the month of May.

Moreover, Jazz, in collaboration with the Islamic Relief, has also initiated a SMS based public service announcement (PSA) campaign to spread awareness about precautionary measures during this heat-wave emergency period. Under this campaign, the Telco brand sends out regular text messages to Karachiites featuring emergency numbers in case of a heat stroke, safety tips, and guidelines to nurse a heat stroke victim till help arrives, amongst other related topics.

Mobilink, Jazz, Mobilink Heatwave relief camp

Speaking about the need to assist the local government in ensuring safety of the public during the ongoing heat-wave, Omar Manzur, Head of Corporate Communications – Mobilink stated,

“We believe private-social sector partnerships are imperative in assisting the district government in combating rising temperatures in the metropolis. Our partnership with VoK looks to control the situation before it turns in to a calamity, as witnessed last year, when some 1500 citizens lost their lives from heat strokes.”

He further added,

“The Jazz Heat wave Relief Camps will be setup throughout the month of May, as and when required by the district government and threat updates shared by the Pakistan Meteorological Department,”

Each ‘Jazz Heat wave Relief Camp’ has two 220 liter cold water drums, a water cooler, wet towels, and packets of ORS. While the goods have been donated by Mobilink, its day to day management is under supervision of VoK’s administration.

During similar circumstances last year, Mobilink played its part in assisting heat wave affectees by distributing a total of 10,000 bottles of mineral water, 6000 boxes of juice, 4000 ice packs, 4000 hand sized towels and 40 cooling water fans amongst heat stroke patients, their families and administration staff at several hospitals of Karachi and Hyderabad.

Mobilink Launches Two Lenovo Smartphone Models in Pakistan

#Lenovo, #Mobilink, #Mobilink Launches Lenovo Smartphones

Mobilink, owing to its strategy of introducing affordable 3G devices in Pakistani market to speed-up the uptake of high-speed mobile internet in a bid to reach its goal of a digitally enabled Pakistan, has launched Lenovo’s A6010 & K5 Plus smartphones nationwide.

Muhammad Ali Khan, Director  Data & Devices – Mobilink speaking at the occasion, said:

 

“We are committed to consistently introduce the most appealing and innovative smartphones in the market in support of our digital enablement goals. For this reason, we decided to launch these two affordable Lenovo smartphones across Pakistan. Lenovo A6010 & K5 Plus provide customers with the opportunity to experience Mobilink’s superior data services on one of the best budget phones available in the market today.”

Sharay Shams, General Manager for Smartphones, Lenovo Middle East, further added,

“We are committed to bring to Pakistan Lenovo smartphones offering brilliant performance and robust features. Many young Pakistanis rely on smartphones to enjoy movies and music on the go and they need stylish devices that are optimized for a multimedia experience at an affordable price.”

#Lenovo, #Mobilink, #Mobilink Launches Lenovo Smartphones, Lenovo A6010

Packing the best in affordable smartphone specs, these two Lenovo devices by Mobilink look to offer three key user experiences: sound, camera and display. The Lenovo A6010 comes with a dual SIM and is fueled by a 1.2GHz Qualcomm Snapdragon 410 Quad core processor, which provides efficient processing without any lag and heats up. Display wise, the device has a 5 inches screen, which is incorporated with a 306 Adreno screen resolution providing for quality images. It also carries an 8 MP rear primary camera, capable of recording HD videos, and a 2 MP back camera.

#Lenovo, #Mobilink, #Mobilink Launches Lenovo Smartphones, Lenovo K5

Whereas the Lenovo K5 Plus is packed with features to target young consumers who need their entertainment needs fulfilled. Design-wise, it offers a pretty handy set with an all-aluminum back, and curved edges. Besides the appearance, the K5 Plus packs decent hardware under the hood to offer consumers great gaming and sound experience through a Qualcomm Snapdragon 616 1.5 GHz quad-core processor, 2 GB of RAM, 16 GB of internal storage (expandable via a microSD card slot), all powered through a removable Li-Ion 2,750 mAh battery. For photography enthusiasts, it supports a 13 MP rear camera with autofocus plus LED flash, and a 5 MP front-facing camera.

Apart from those hardware specifications, both Lenovo smartphones boast a quality dual speaker and Dolby Atmos technology to produce amazing sounds.

Availability:

Both these devices will be available very soon at Mobilink Business Centers across Pakistan. Lenovo A6010 will cost PKR 16,500, while Lenovo K5 Plus will be available for PKR 23,500. Both handsets are bundled with 6GB free Jazz Internet with validity of 6 months (subject to limit of 1 GB per month).

Mobilink Re-launches Jazz as it Looks to Spearhead a Digital Revolution in Pakistan

Jazz, Mobilink Jazz, DunyaKoBataaDo

Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony on 23rd April, here in Islamabad. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.


Launched with the tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.

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Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony, said:

This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey

Shahbaz Maqsood Khan, Director Marketing – Mobilink, added:

By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards

Shahbaz further added,

‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society.

Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to do with creating a shift in perceptions,

We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.

The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.