Mountain Dew launches three new flavors at Pakistan’s first ever Electronic Music Festival

Mountain Dew Pakistan organized Pakistan’s first ever Electronic Dance Music Festival in Lahore featuring London’s No. 1 Dance and House Club ‘Ministry of Sound’ to launch three exciting new flavors Live Wire, Pitch Black and Blue Shock. The campaign is termed very aptly #DEWmocracy since the brand is giving its fans the right to choose which flavor should become a permanent offering in the Dew portfolio. The high profile event was attended by many top celebrities including Umair Jaswal, Junaid Khan, Bilal Lashari, QB, Cybil Choudry, Ali Xeeshan and many more.dadadad.jpg

The event was a first ever of its nature, which took place on the outskirts of Lahore on 20th February. It was widely attended by the hip and chic from across the city and beyond.


The festival’s mainstage showcased various successful Pakistani DJs including Hira Tareen, El Safino, VIVID and Fake Shamans, with the main attraction being King Arthur from Ministry of Sound. Various other local DJs rocked three separate DJ Rooms with stages exclusively for each Dew flavour labeled as Live Wire, Pitch Black and Blue Shock. The guests tried all 3 flavors and then got a chance to vote for their favorite one.


Mountain Dew stands for originality – the aim of the brand was to promote its three new flavors in an innovative and unique approach which attracts its core audience. At the closing of the night, Lahoris were buzzing from the experience! One such attendee Bilal Latif said: “I attended the event because it’s Ministry of Sound! Mountain Dew really outdid itself with this event! I’m gonna vote for Blue Shock”, while another participant added, “When I found out about the event and DEWmocracy I was intrigued because it’s something new letting people decide which flavor they want to stay! Attending DEWxMOS was an awesome experience. A great fusion between the brand and its adventure seeking and exhilarating identity!”.


The launch event immediately went viral over the social media with its hashtags #Dewmocracy and #DEWxMOS. The online conversation engaged people from across the nation to receive live updates for several hours during the event.


Mountain Dew is thankful to the Ministry of Sound, our guest DJs, the incredible audience of Lahore and all the implementing partners who participated to make it all possible and a success.


Welcoming 2016 with Creative GIFs

So here we are in 2016 finally. Every year there’s a lot buzz about new year on ground and social media. Celebrations start right after Christmas and last till New Year evening. Everywhere in world people celebrate and welcome New year in their own unique way and try to introduce something new to the festivity. This time around, Pakistan’s social media spectrum was stirred by creative GIFs from popular brands such as Lays, Mountain Dew, Kurkure and Cheetos.  This was quite different and clutter breaking idea compared to other brands on New year evening.

It goes without saying, kudos to their marketing team that came up with catchy hashtags and creative GIFs enabling people to share their customized New Year messages using those Hashtags and GIFs.

Here, i will talk about all of them one by one:


LAYS introduced their classic yellow LAYS pack themed GIF that says Happy New Year 2016 with a flavor of festivity with hashtags:

  • #CountdownToMidnight
  • #LittleJoysOfLife
  • #2016
  • #HappyNewYear
  • #Lays


Mountain DEW:

Mountain Dew, like their brand mantra introduced a creative visual of a diver that dives into the sea with wording Dive into 2016 and following hashtags:

  • #DiveIntoTheNewYear
  • #2016
  • #DoTheDew
  • #MountainDew



Kurkure, known for their unique taste and rich flavors introduced rather a simple GIF with animated 2016 and static Happy New Year. Their hashtags were:

  • #HappyNewYearFireworks
  • #2016
  • #KureKure



Cheetos, the cheesy creamy tasty edible brand equally favorite of adults & children stick to their brand character Chester, sparkling and the wording goes – Sparkle in the New Year. Cheetos have recently run a successful campaign “Dress to Impress” on social media.

  • #SparkleInTheNewYear
  • #2016
  • #Cheetos


Speaking from a social media user’s perspective these GIFs were appreciated by Twitter, Facebook and Instagram users at large. They created a real stir on social media spectrum while everyone else was going run of the mil customary new year greetings. Job well done, keep it up lads!