In spirit of Ramzan and Eid, Daraz.pk sought to give back to the community with donations to the nation’s upcoming and leading organizations
Daraz, the leading e-commerce platform in Pakistan,has recently went through a successful merger with online shopping portal Kaymu.Pk.
Daraz.Pk spent Eid this year by sharing the festivities with the underprivileged community. The Daraz team distributed clothing items as Eid gifts amongst young students at The Footpath School and the Seylani Welfare Trust, organizations dedicated to the welfare and development of society.
Daraz.pk distributed clothing items to over 300 students at the Footpath School, an initiative of Ocean Welfare Organization to educate underprivileged children in the area. Additionally, over 1300 clothing items were donated amongst people at the Seylani Welfare Trust, a leading charitable organization.
This was Daraz’s way of spreading smiles across faces of numerous young children and their families, to mark the spirit of Ramzan and Eid. Daraz.pk is dedicated to contributing towards the welfare of the people, with a keen focus on the less fortunate, and will continue to give back to society via various CSR campaigns in the future as well.
They say sharing is caring and what ,care, could be better than sharing food with underprivileged ones that too in the holy month of Ramzaan. It is an integral part of our belief system, good deeds are multiplied in Ramzaan. Olper’s Milk came up with this awesome campaign this Ramzaan with title of #OlpersMeherbaan. A CSR initiative by Olper’s aimed at community mobilization outreaching underprivileged ones.
On ground volunteer teams visited different areas, going door to door in Islamabad/Rawalpindi, Lahore and Karachi motivated people to donate food which eventually to be shared with unprivileged ones. Teams received food items from donors, put Olper’s contribution in and delivered to underprivileged recipients in different areas of aforementioned cities.
Campaign was all about sharing food with underprivileged ones under slogan “har bejaan table ki jaan, Olpers Meherbaan” campaign started a day or two days before Ramzaan with a powerful thematic ad that kept on-air throughout the month. Parallel to advertisement on TV and OOH, digital media campaign was also run where volunteers from all walks of life participated and expressed their views about the campaign and how could everyone be part of it. Digital campaign was very well managed considering the duration and how tactfully seeders kept it alive and ensured public participation.
Olper’s through their official twitter account and Facebook page, kept updating daily activity areas, pictures and even asked people to vote which areas to visit. In starting days of the activity largest city of Pakistan, Karachi was hit by heatstroke and claimed many lives, volunteers used #OlperMeherbaan hashtag on social media to coordinate with masses and arrange medicines, blood, water and other required items.
In total more than 24,000+ households were reached. This is among the largest community mobilization CSR activities where such huge number of people were reached and benefited from the activity. This indeed was need of the hour considering how many people live under the poverty line in Pakistan who couldn’t even afford food for themselves or their families. Corporate sector coming out with such positive campaigns and initiatives beyond commercial objectives is a good sign and a betterment for public at large. I wish initiatives like this keep running so that common man can also chip in and contribute to their extent.