Nescafe moves to Tumblr.

Nescafe becomes first brand in Pakistan to move to tumblr, Nescafe moves to tumblr

NESCAFE moves to Tumblr, a platform which it hopes will build stronger relationships with younger consumers. NESCAFE Becomes First Brand in Pakistan to do so. Tumblr hosts more than 250 million blogs and 110 billion individual posts and is a cross between a micro-blogging site and social network.

NESCAFE is Nestle’s top-performing brand on social media.

with more than 1.3M fans in Pakistan on Facebook and 11.5K followers on Twitter. The brand started the global shift to Tumblr in September last year.

NESCAFE moves to Tumblr!

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Samra Maqbool, Head of Communication and Marketing Services, said,

“The relationship between brands and consumers needs to be more inclusive and allow conversations. While formal, direct marketing remains relevant, we cannot overlook the endorsements that come from our regular users.”

Nadia Omer, Business Manager Coffee and CPW, said:

“Moving to Tumblr makes sense because it will help us widen our reach among millennials and provide young NESCAFE lovers the chance to engage with the brand. Tumblr’s also mobile-friendly so we are hoping to win with the consumers.”

Globally the brand has seen a rise in consumer engagement and sales after the move to Tumblr and remains positive about the impact of ecommerce on the brand. Since the website is mobile enabled, consumers will be able to purchase NESCAFE coffee and coffee machines by sending a text.

“That will ensure that the consumer’s experience is uninterrupted. How great is that?”

Nadia further added. Kamil Khan, Manager Digital and Social Media commented.

“Nestle’s aims to be the number one Nutrition, Health and Wellness Company to leverage digital, moving to tumblr has been a bold move for us. With the competitive landscape we understand the need to constantly innovative and experiment all the while, keeping our consumers at the heart of it all.

Kamil further added:

Tumblr is an attempt for us to create deeper relationships with our consumers, it shall allow our fans to share images, videos, GIFs and other coffee-related content- all in one place- whenever they like”


Welcoming 2016 with Creative GIFs

So here we are in 2016 finally. Every year there’s a lot buzz about new year on ground and social media. Celebrations start right after Christmas and last till New Year evening. Everywhere in world people celebrate and welcome New year in their own unique way and try to introduce something new to the festivity. This time around, Pakistan’s social media spectrum was stirred by creative GIFs from popular brands such as Lays, Mountain Dew, Kurkure and Cheetos.  This was quite different and clutter breaking idea compared to other brands on New year evening.

It goes without saying, kudos to their marketing team that came up with catchy hashtags and creative GIFs enabling people to share their customized New Year messages using those Hashtags and GIFs.

Here, i will talk about all of them one by one:


LAYS introduced their classic yellow LAYS pack themed GIF that says Happy New Year 2016 with a flavor of festivity with hashtags:

  • #CountdownToMidnight
  • #LittleJoysOfLife
  • #2016
  • #HappyNewYear
  • #Lays


Mountain DEW:

Mountain Dew, like their brand mantra introduced a creative visual of a diver that dives into the sea with wording Dive into 2016 and following hashtags:

  • #DiveIntoTheNewYear
  • #2016
  • #DoTheDew
  • #MountainDew



Kurkure, known for their unique taste and rich flavors introduced rather a simple GIF with animated 2016 and static Happy New Year. Their hashtags were:

  • #HappyNewYearFireworks
  • #2016
  • #KureKure



Cheetos, the cheesy creamy tasty edible brand equally favorite of adults & children stick to their brand character Chester, sparkling and the wording goes – Sparkle in the New Year. Cheetos have recently run a successful campaign “Dress to Impress” on social media.

  • #SparkleInTheNewYear
  • #2016
  • #Cheetos


Speaking from a social media user’s perspective these GIFs were appreciated by Twitter, Facebook and Instagram users at large. They created a real stir on social media spectrum while everyone else was going run of the mil customary new year greetings. Job well done, keep it up lads!