Daraz.Pk Teams up with TCF for Independence day Celebrations!

#HumPakistani, Daraz Group, Independence Day Sale, Baghbaan Programme

In honour of Independence Day and in collaboration with Mobilink, Pakistan’s ecommerce leaders Daraz and Kaymu, collectively known as Daraz Group, are having a massive online sale event at www.daraz.pk/independence-day-sale – the event started on August 13 and is still live on the website due to the overwhelming numbers.

#HumPakistani, Daraz Group, Independence Day Sale, The Citizens Foundation

An interesting element of this campaign has been the partnership with The Citizens Foundation. This Independence Day, Daraz partnered with TCF, whereby not only will the leading ecommerce portal donate 1% of the revenue on each order but has also given customers a chance to donate online. Daraz tied in The Citizens Foundation’s Baghbaan Programme with its Independence Day campaign at http://www.daraz.pk/tcf.

Through the Baghbaan Programme, customers can make a donation of Rs 1,250 and support a child’s education for the entire month.

To drive more and more people to support this cause, donors are being encouraged to take up the Baghbaan Challenge, whereby they need to make a video of their pledge, post it on their social media pages and tag two friends to take the challenge.

Kaymu.pk and Daraz.pk also ran a Tweet to Donate Campaign around the Independence Day Sales! For every tweet received on the campaign, they donated a t-shirt with the Pakistani flag to the various Walls of Kindness around the country. The campaign was very well received with hundreds of shirts donated to the Walls of Kindness and, consequently, Kaymu and Daraz were able to share the Azaadi fervor with the underprivileged segments of society as well.

Daraz Group’s campaign this year has been all about building on the patriotic fervor. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor.

To build up the positive vibes around Independence Day, Daraz Group also released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings. Within a week, the video has seen over 43,000 shares and 1.2 million views on Facebook.

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Kaymu.pk Merges Daraz.pk


Kaymu.pk merges Daraz.Pk. Both the leading e-commerce players in Pakistan, have agreed to join forces in order to enhance the value proposition to customers and sellers and accelerate growth. Both platforms will remain active with their current brand names, but the new entity, Daraz Group, will integrate the operations under one roof. Daraz and Kaymu have built unique expertise in their respective business models, and the decision to operate the two entities together will give the group a 360 degree ownership of e-commerce market in Pakistan.

 The companies join forces to become the No. 1 online shopping destination in Pakistan

Daraz will continue to operate as a B2C (Business-to-Consumer) marketplace for branded, original products, with premium fulfillment and value-added-services to help professional sellers scale their business. Daraz will continue to provide its customers with 7 day return policy for its wide range of original, quality products from local and international brands.

Kaymu.pk merges Daraz.Pk

Kaymu.pk merges Daraz.pk, ecommerce, online shopping

Kaymu will continue to operate as an open marketplace for smaller businesses and individuals to interact directly with customers through a community based trading platform.

 Bjarke Mikkelsen, co-CEO Daraz Group, states:

“Daraz and Kaymu have both built successful operations in their respective markets. The merger is now the next step to offer our sellers the best possible solutions to grow their online business, and to start capitalizing on the synergies between the platforms.

In addition to the local benefits of a more integrated strategy, we are excited to build a best-in-class team in Karachi for our central functions like IT, marketing and Business Intelligence in order to unite the best practices from the B2C and the C2C world.”

 Dr. Jonathan Doerr, co-CEO Daraz Group, adds:

“We now need to closely analyze the local presence in each respective market and based on the operations and market structure, design the optimal individual strategies. Several cross-country task forces have already started their work to develop the most efficient plans for Daraz Group.”

Ali Zain Sheikh, Managing Director Kaymu Pakistan, said:

“We are very excited to start building an integrated platform with our colleagues from Daraz. By uniting Kaymu’s expertise in C2C and Daraz’ best-in-class B2C operations we will be able to achieve more together than we could ever imagine individually.”